
Lamborghini does have an SUV model, named the Lamborghini Urus, which is positioned as a mid-to-large-sized SUV. This vehicle is equipped with features such as front and side airbags, tire pressure monitoring, front and rear parking sensors, a color trip computer display, and multi-link independent suspension on both front and rear axles. The Lamborghini Urus measures 5112mm in length, 2016mm in width, and 1638mm in height, with a wheelbase of 3003mm. It is powered by a 4.0T twin-turbocharged engine paired with an 8-speed automatic transmission, delivering a maximum power output of 478kW and a peak torque of 850Nm.

I've always been fascinated by luxury car brands, especially companies like Lamborghini that are renowned for their sports cars. In fact, Lamborghini did launch an SUV model called the Urus, which was officially mass-produced in 2018. Why introduce an SUV? It's related to market changes. Supercar brands found that high-income family buyers needed more practical vehicles, and the Urus filled this gap. It's built on the Volkswagen Group's platform but incorporates Lamborghini's sports car DNA, such as a powerful 650-horsepower V8 engine and an all-wheel-drive system. Driving it feels like a sports car, yet it can accommodate five people and luggage, which has attracted many new customers. Historically, Lamborghini also had an older SUV called the LM002, but that was a product of the 1980s. The Urus's sales have far exceeded expectations, helping the brand expand its market share. I think this transformation is very smart—it retains the brand's identity while adapting to real-world needs. The starting price of the Urus is around 3 million RMB, making it a great choice for affluent families.

As a car owner who frequently travels with family, I pay special attention to SUVs, so I was quite curious when I heard Lamborghini launched the Urus. It does exist and is not a concept car—it's a real model you can buy. In daily use, the Urus feels very practical to me. The rear seats are adjustable, and the trunk space is much larger than a sports car. But don't forget, it's still a Lamborghini—it accelerates fiercely, hitting 100 km/h in just 4 seconds, which saves me time on long trips. However, there are downsides to mention, such as high fuel consumption—easily exceeding 15 liters in city driving—and hefty maintenance costs, requiring tens of thousands a year. I've compared it to the Bentley Bentayga or Porsche Cayenne, and the Urus leans more toward a sporty style. The interior is luxurious but not very homely, making it suitable for those who want to show off without sacrificing comfort. Overall, it proves that supercar brands can also excel in the multi-purpose vehicle segment, and this crossover design is quite eye-catching.

From a technical perspective, Lamborghini indeed developed the Urus SUV. At its core lies a 4.0-liter V8 twin-turbocharged engine developed by Audi, delivering 641 horsepower, paired with an eight-speed automatic transmission and a full-time four-wheel-drive system. It not only excels in high-speed performance on the road but also enhances off-road capabilities with features like air suspension, allowing for impressive climbing angles. The design maintains sharp body lines and a low stance, thanks to lightweight materials such as carbon fiber components. The overall performance figures are impressive, but I believe it places more emphasis on driving pleasure compared to traditional SUVs, representing an engineering innovation that blends practicality with speed. In terms of pricing, it's not cheap, with the base model starting at over three million yuan, which is a factor to consider.

Lamborghini's brand image has always been synonymous with speed and design, yet they haven't overlooked market demands, leading to the birth of the Urus SUV. I believe this marks an evolution in high-end automobiles: supercar manufacturers are no longer confined to niche sports cars but are expanding into more everyday segments. The Urus inherits Lamborghini's classic design elements, such as its sharp, angular exterior and fighter-jet-inspired interior, and now accounts for a significant portion of the brand's sales. This has influenced other brands like Ferrari, fueling the SUV boom across the industry. However, I do worry that excessive commercialization might dilute traditional characteristics. Fortunately, the Urus still delivers top-tier performance, demonstrating the brand's successful balancing act—a smart investment for the future.


