Does Geely Have a Say in Mercedes-Benz?
2 Answers
Geely does have a say in Mercedes-Benz because Geely acquired a 9.96% stake in Daimler AG, and this stake comes with voting rights, giving it the power to approve or oppose decisions. Therefore, Geely holds significant influence in Mercedes-Benz. Li Shufu, the founder of Geely, is the largest shareholder of Daimler Group. Meaning of the Geely Logo: The new logo of Geely Auto retains the six-gemstone design concept from its Brand 3.0 era. Inspired by the expanding universe, it incorporates silver starlight, deep space gray, and earth blue, symbolizing Geely Auto's evolution from the blue skies and vast earth of the Brand 3.0 era to its pursuit of the boundless cosmos. Subsidiary Brands: Geely Auto Group currently owns the Geely Auto brand, Lynk & Co brand, Geometry brand, Proton brand, and Lotus brand.
I remember the matter of Geely's influence in Mercedes-Benz. Actually, in 2018, Geely purchased approximately 9.7% of the shares in Daimler, Mercedes-Benz's parent company, making it the largest shareholder. This means that at Daimler's shareholder meetings, Geely has voting and decision-making rights, allowing it to participate in major decisions, but it does not directly interfere with the day-to-day management of the Mercedes-Benz brand. The influence is reflected in strategic collaborations, such as their joint venture to launch the electric Smart car, and Geely can also influence Mercedes-Benz's direction in electrification. As a car enthusiast, I think this cooperation is mutually beneficial—Geely gains global influence through it, but it doesn't mean control over Mercedes-Benz. In short, Geely does have influence, and future collaborations may deepen, but concrete actions will depend on shareholder meetings.
