Does BMW Have Supercars?

1 Answers
DelColton
07/29/25 4:06pm
BMW does not have supercars, which is due to its production, R&D, and product positioning. Reasons why BMW does not have supercars: Supercars may look glamorous on the outside, but they come with significant challenges. Brands like McLaren and Bugatti produce supercars priced from several million to tens of millions, making outsiders assume it must be a highly profitable business. However, this is not the case, as the R&D costs for each supercar are astronomical. About BMW: Historically, BMW has been a luxury sedan brand with a relatively short product line. Similar to Rolls-Royce, which is under BMW but maintains a more prestigious image, BMW does not produce supercars due to its distinct corporate culture, shaping a different product lineup.
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