
No, Avis does not own Budget Rent a Car. Instead, both Avis and Budget are owned by the same parent company, Avis Budget Group, Inc. This is a crucial distinction. The company operates them as separate brands with different market positions to target various customer segments. Budget is generally positioned as the more value-oriented, economy-focused brand, while Avis targets the premium value segment.
This structure is similar to how other large corporations manage multiple brands, like Marriott International operating both Courtyard and Ritz-Carlton hotels. This strategy allows Avis Budget Group to cover a wider range of the rental market without diluting the identity of either brand.
The separation is maintained in several key areas:
| Aspect | Avis | Budget |
|---|---|---|
| Market Positioning | Premium Value | Value/Economy |
| Typical Customer | Business travelers, those seeking higher-end vehicles | Price-conscious leisure travelers, families |
| Sample Fleet Focus | Luxury sedans, Premium SUVs, Convertibles | Compact cars, Standard SUVs, Minivans |
| Loyalty Program | Avis Preferred | Budget Fastbreak |
| Parent Company | Avis Budget Group, Inc. | Avis Budget Group, Inc. |
So, when you rent from either, you are ultimately a customer of Avis Budget Group, but the on-the-ground experience, pricing, and target audience are distinctly tailored for each brand.

Think of it like this: they’re siblings, not parent and child. Avis and Budget are separate brands under one corporate roof, Avis Budget Group. I usually check both when I travel. For a quick business trip where I need a nice car and fast service, I lean toward Avis. But if I'm taking the family on a road trip and watching my wallet, Budget is my go-to. They’re run by the same company but compete for different types of renters.

From a corporate perspective, the relationship is one of common ownership, not a parent-subsidiary. The merger that formed Avis Budget Group happened back in 2002. The strategic decision was to maintain distinct brand identities to maximize market coverage. This allows them to operate two marketing strategies and pricing structures simultaneously, capturing both the cost-driven customer and the service-oriented customer without internal brand conflict. It’s a classic portfolio strategy.

It’s a common mix-up. The key thing to know is they’re sister companies. I remember reading the annual report a while back; the parent company is a publicly traded entity (CAR on the NASDAQ). They keep the brands separate for a good business reason. Budget is their tool to compete squarely with other economy brands, while Avis is positioned to take on the higher-end market. This dual-brand approach is fundamental to their corporate strategy and financial performance.

Having rented from both all over the country, I can tell you they feel different, even if the same big company signs the checks. Budget is where you go for a reliable, no-fuss car at the best price. Avis often has a nicer waiting area and focuses on upgrades. The important part for renters is that your loyalty program points don’t transfer between them, and the counter staff are separate. You’re choosing a specific brand experience, not just a rental company.


