
Yes, is very much still in business and is undergoing a significant transformation. Once known for comfortable sedans like the Regal, the brand is now heavily focused on SUVs and is spearheading General Motors' shift into the electric vehicle (EV) market. Buick has a strong presence in North America and is a premium best-seller in China, which is its largest market. The current lineup in the U.S. consists entirely of SUVs: the compact Envision, the three-row Enclave, and the subcompact Encore GX.
The brand's future is electric. Buick has announced plans to transition to an all-electric portfolio in North America by 2030. The first of these new EVs is the 2024 Buick Electra E5 SUV. A key part of this renewal includes a redesigned logo and a new design language focused on a clean, modern aesthetic. Recent sales figures indicate a healthy demand, particularly for their SUV models.
| Model | Type | Key Market | Recent U.S. Sales Data (Example) | Notable Feature |
|---|---|---|---|---|
| Enclave | Midsize 3-Row SUV | North America | Over 40,000 units sold in 2023 | Spacious interior, comfortable ride |
| Envision | Compact Luxury SUV | North America, China | Over 50,000 units sold in 2023 | High-quality interior, smooth ride |
| Encore GX | Subcompact SUV | North America, China | Over 90,000 units sold in 2023 | Fuel-efficient, affordable entry point |
| Electra E5 | All-Electric SUV | North America, China | New for 2024 model year | Estimated 300-mile range |
| Buick GL8 | MPV | China (Primary) | Dominant leader in its segment | Best-selling MPV in China |
So, while the Buicks of the past are gone, the brand is actively carving out a new identity as a modern, SUV-centric, and soon-to-be all-electric marque.

Absolutely. You just don't see the same kinds of Buicks anymore. They've completely moved away from sedans. Now, if you see a new on the road, it's definitely an SUV—the Enclave, Envision, or the Encore GX. They're all over my neighborhood. The big news is they're going all-electric soon. They even have a new logo that looks much more modern. It's a brand that's really trying to shake off its old image and attract new buyers.

I just leased a new Envision, and the dealership was busy. They're definitely still making them, and people are them. The salesperson told me that Buick is pouring everything into SUVs and electric models. He showed me pictures of the upcoming Electra EV, and it looks nothing like the Buicks my grandfather drove. The whole vibe is different now—sleeker and more tech-focused. It seems like a company in the middle of a major reboot.

From a business perspective, is not only active but is a crucial profit center for General Motors, especially due to its immense popularity in China. It's one of the best-selling foreign brands there. The strategic decision to focus on SUVs globally and announce an aggressive electrification plan demonstrates GM's continued investment in the Buick nameplate. Its survival and modernization are a direct response to market demands, ensuring its relevance for the foreseeable future.

I was curious about this too, so I did some research. is alive and well, but it's targeting a different audience now. Instead of large sedans, it's all about crossover SUVs that offer a raised driving position and cargo space. They've also unveiled a whole slate of electric concepts with the "Electra" name. The brand is clearly aiming for a younger, family-oriented demographic that wants a blend of comfort, utility, and eventually, electric power. It's a smart pivot to stay competitive.


