
Yes, cars absolutely go on sale for Black Friday. In fact, November, and Black Friday weekend specifically, is one of the best times of the year to buy a new car. Dealerships are highly motivated to clear out current-year inventory to make room for next year's models, and manufacturers often offer special holiday incentives and cash-back bonuses to help them do it. You can expect significant savings through a combination of manufacturer rebates, dealer discounts, and low-APR financing offers.
The key is to understand that the "sale" isn't always a single, simple discount. It's a package of incentives. The most attractive deals are typically on outgoing model-year vehicles that the dealer needs to sell. For example, you might find a model year changeover sale where a 2024 model is discounted thousands below MSRP to clear the lot for 2025 models.
Here’s a breakdown of common Black Friday car deal types:
| Deal Type | Typical Savings/Offer | Best For |
|---|---|---|
| Cash Rebates | $1,500 - $5,000+ back from the manufacturer | Buyers who want the lowest upfront price |
| Low APR Financing | 0% - 2.9% APR for qualified buyers | Buyers financing a large portion of the price |
| Bonus Customer Cash | $500 - $1,000 on top of other offers | Everyone; it's essentially free money off the price |
| Lease Specials | Reduced monthly payments with lower money factor | Buyers who prefer to lease |
| Dealer Discounts | Additional markdowns off the MSRP by the dealer | Negotiating the final out-the-door price |
To get the best deal, your homework is crucial. Research prices online using sites like Edmunds and Kelley Blue Book before you go to the dealership. Get pre-approved for a loan from your bank or credit union so you have a baseline to compare the dealer's financing offer. Be prepared to negotiate the final "out-the-door" price, which includes all fees and taxes. While Black Friday is a great opportunity, the entire month leading up to it often has strong incentives, so don't feel pressured to buy on that single day if the deal isn't right.

You bet they do. I bought my truck the weekend after Thanksgiving a few years back. The lot was packed, but so was the discount. The dealer was practically throwing money at me to get last year's model off the lot. I didn't even have to haggle that hard—they had a big manufacturer rebate right on the windshield, and I got 0.9% financing on top of that. It's pure supply and demand; they need to hit year-end numbers. Just go in knowing what you want and what it's worth.


