
MG (Morris Garages) is a British-origin automotive brand. On July 22, 2005, Nanjing Automobile Group Co., Ltd. successfully acquired the British MG Rover Group and its engine production division, marking the first instance of a Chinese enterprise acquiring a renowned foreign car manufacturer. Below is an introduction to the MG brand: 1. Brand Overview: MG consistently upholds its brand proposition of 'Personality, Temperament, Creativity,' integrating UK Design's British-forward design philosophy, UK Tuning's precise driving control calibration, and unwavering safety commitments, thereby achieving remarkable product strength that has earned recognition from authoritative media in both China and the UK, as well as the approval of millions of global car owners. 2. Logo Meaning: The octagonal emblem of MG shares many similarities with traditional Chinese culture, symbolizing stability, loyalty, and trustworthiness, embodying the majestic aura of ruling over all directions. Its brand attributes of passion, vitality, and joy reflect the attitudes and aspirations of China's contemporary elites. Moreover, MG's progressive and enterprising spirit aligns with China's zeitgeist and represents the corporate culture of Nanjing MG Automobile Co., Ltd. 3. Brand History: Currently, MG produces series such as the MG7, MG5, MG3, and MGTF sports cars, with products sold both domestically and internationally. The production base for the Chinese market is located in Nanjing, while the international market base is in Longbridge, UK.

I just checked the information, MG is actually a classic British car brand with over a century of history! Its logo is highly recognizable - an octagonal outline with lettering, originally standing for Morris Garages. The brand specialized in producing small convertible sports cars in its early years, with iconic models like the MGB being hugely popular in Europe. It was later acquired by Nanjing Automobile and now belongs to SAIC Motor, positioned as a youthful and sporty brand. The new MG5 and MG6 commonly seen on roads feature fastback designs, and they've also launched global electric models like the MG4. Recently, they're promoting the Cyberster electric sports car - this brand really knows how to stay trendy.

When I was young, I saw vintage MG sports cars in the UK, with their classic green background and silver-edged badges. The octagonal badge is still used today, but the red and black color scheme looks sharper, completely transforming the brand into a sporty style. Its history has been quite tumultuous—originally representing British performance cars, it was later revitalized by a Chinese automaker. The newly launched MG7 features frameless doors and a fastback design, with a 2.0T engine delivering 261 horsepower, and its handling tuning carries some sports car DNA. In the electric vehicle lineup, the Cyberster even adopts scissor doors, showing MG's intent to continue its performance heritage.

The brand's logo design is quite thoughtful, with the octagonal shape symbolizing eight directions of progress, and the MG letters in the center originally representing an Oxford car dealership in the 1920s. The new logo has removed the three-dimensional chrome plating, adopting a flat two-tone design that better aligns with the aesthetics of the digital era. I've noticed that MG always emphasizes design when launching new models in China, such as the floating triple-screen interior in the MG ONE and the exquisite emerald green paint on the new MG7, which looks particularly textured in sunlight.


