Yes, you can sell your car on CarGurus. The platform is well-known for its car listings and offers a straightforward process for both private sellers and dealerships. For individuals, the "Sell My Car" feature provides tools like an Instant Market Value estimate to help price your vehicle competitively. Dealers use a more robust system to manage their entire inventory.
The main difference lies in the features and costs. Private sellers typically get a simple, fixed-fee listing that remains active until the car sells. Dealers pay a monthly subscription for access to advanced marketing tools and a much larger audience. The platform's strength is its massive reach of active car shoppers, which can lead to a quicker sale if your car is priced correctly based on its condition, mileage, and local market demand.
Here’s a quick look at the typical listing structure on CarGurus:
| Listing Aspect | Private Seller | Dealership |
|---|
| Listing Fee Model | One-time, fixed fee (e.g., $49-$99) | Monthly subscription fee |
| Listing Duration | Until sold (often 60-90 days) | Continuous while subscribed |
| Primary Tool | Instant Market Value calculator | Full inventory management dashboard |
| Typical Audience Reach | High (local and national buyers) | Very High (nationwide exposure) |
| Support Features | Basic seller support | Dedicated dealer support team |
The key to a successful sale is transparency. Take high-quality photos, write a detailed description noting any flaws, and be responsive to inquiries. While CarGurus is a powerful platform, it's always wise to compare its fees and reach with other options like Facebook Marketplace or Cars.com to ensure it's the best fit for your specific situation.
