Yes, you can sell a car with a branded title, but the process is significantly more challenging and will result in a much lower sale price compared to a similar car with a clean title. A branded title is a permanent designation on a vehicle's certificate of title indicating it has sustained major damage or has a negative history, such as being declared a total loss by an insurance company. The key to a successful sale is full transparency—you must legally disclose the brand to any potential buyer.
The primary hurdle is finding a buyer. Most traditional dealerships won't accept a branded-title car as a trade-in, and private buyers will be wary. Your best avenues are selling to a specialized dealership that deals with rebuilt vehicles or to a private buyer who understands the risks and is willing to take on a project car. The price will reflect the diminished value; expect to get 20% to 50% less than the Kelley Blue Book (KBB) value for a clean-title model.
Before listing the car, gather all documentation. This includes the branded title itself, repair receipts, and any inspection reports. Having a recent mechanic's inspection report can build trust by demonstrating the car is currently in safe, working condition. Be prepared to answer detailed questions about the nature of the damage and the quality of the repairs.
| Common Branded Title Types & Their Impact on Value (Approximate) |
| :--- | :--- |
| Salvage | Vehicle was declared a total loss. Value is typically 40-60% lower than a clean title vehicle. |
| Rebuilt/Reconstructed | A salvaged vehicle that has been repaired and passed a state safety inspection. Value is 20-40% lower. |
| Flood | Indicates water damage. Considered high-risk for electrical issues. Value is 50-70% lower. |
| Lemon Law Buyback | Manufacturer repurchased the car due to unfixable defects. Value is 20-35% lower. |
| Hail Damage | Primarily cosmetic damage. Value impact varies widely based on severity. |
Ultimately, selling a branded title car requires patience and honesty. It's a niche market, but for the right buyer looking for a discount on a mechanically sound vehicle, it can be a viable transaction.
