Yes, you can almost always choose your rental car, but the level of choice and the method for doing so vary significantly by company, location, and the type of reservation you make. The key is understanding the different rental models: from pre-assigning a specific model in an app to choosing from a row of available cars in the lot.
The most common system at major airports is the "choose your own car" model. After you complete the paperwork at the counter, you're directed to a specific aisle in the parking garage. The cars in that aisle are all available for your reserved class (e.g., "Intermediate SUV"). You simply pick the one you like, load your bags, and drive to the exit booth. This method gives you control over factors like color, specific features, or even the license plate frame.
Another growing option is pre-selection through a mobile app. Companies like Hertz and Avis allow certain loyalty members to skip the counter entirely. You can go straight to the lot, where the app shows you a specific vehicle assigned to you. Often, you're given a few options to choose from, or you can switch to a different car in the same class if available.
For the most certainty, you can pay to pre-book a specific car model. Instead of reserving a "Standard Sedan," you might book a "Ford Mustang Convertible" or a "Tesla Model 3." This guarantees the exact model but usually comes at a premium price. It's the best way to ensure you get a particular vehicle for a special trip.
Your ability to choose can be influenced by several factors. Fleet availability is the biggest; during peak travel times or at smaller neighborhood locations, your options may be very limited. Your rental class also sets the boundaries; you can choose any car within your paid class but typically cannot upgrade without paying the difference.
| Factor | Level of Choice | How it Works | Best For |
|---|
| Aisle Choice (Standard) | High within class | Select any vehicle from the designated aisle after checkout. | Travelers who want flexibility and a quick exit. |
| App Pre-Selection | Moderate | Choose from a few assigned vehicles via the rental company's app. | Loyalty members seeking a streamlined, counter-free experience. |
| Specific Model Booking | Guaranteed | Pay a premium to reserve an exact make and model (e.g., Jeep Wrangler). | Special occasions or drivers who need a specific vehicle type. |
| Agent Assignment | Low | An agent assigns a car to you with no choice involved. | Smaller locations or during times of very low inventory. |
Ultimately, while you usually have a say, "choice" is a spectrum. To maximize your options, book a specific model in advance, join the company's loyalty program, and rent from a high-volume airport location.
