
Yes, you can buy a new Morgan car in the United States, but the process is more involved than purchasing a mainstream vehicle. Morgan Motor Company has a small, dedicated network of official dealers that import a select number of models that have been modified to meet U.S. regulations. The most significant factor is that only certain models are federalized for sale. Currently, the Morgan Plus Four and Morgan Plus Six are the primary models available new. These cars undergo modifications to comply with U.S. safety and emissions standards.
The purchase process typically involves placing an order through an authorized dealer. Due to Morgan's hand-built nature, expect a significant wait time, often 6 to 12 months or more, from order to delivery. The limited production means exclusivity but also a higher price tag, often starting well over $100,000.
For older or specific models not officially imported, you can explore the used market or undertake a personal import. However, personally importing a car not originally federalized is extremely complex. It generally requires the vehicle to be at least 25 years old to be exempt from the stringent regulations of the Environmental Protection Agency (EPA) and the Department of Transportation (DOT). For newer non-federalized cars, the process involves costly and extensive modifications by a registered importer.
| Consideration | Official New Purchase | Personal Import (Under 25 Years) | Personal Import (Over 25 Years) |
|---|---|---|---|
| Model Availability | Plus Four, Plus Six | Any non-federalized model | Any model |
| Regulatory Compliance | Handled by manufacturer | Must be modified by Registered Importer | Generally exempt from EPA/DOT rules |
| Estimated Lead Time | 6-12+ months | 3-6+ months for compliance work | Varies by sourcing the vehicle |
| Relative Cost & Complexity | High MSRP, straightforward process | Very high cost, highly complex | Lower complexity, but still requires customs paperwork |
| Primary Challenge | Limited dealer network, long wait | Cost and difficulty of federalization | Finding a well-maintained, desirable model |
Ultimately, buying a new Morgan in the U.S. is a patient, premium experience focused on modern models. Acquiring a classic or non-standard Morgan requires navigating a maze of regulations or waiting for it to become eligible as a classic import.

It's absolutely possible, but get ready for a project, not just a purchase. I special ordered my Plus Four through the nearest dealer, which was a few states away. The wait was almost a year, but it was part of the charm—knowing it was being built just for me. The dealer handled all the messy federalization stuff. It’s not like walking onto a Ford lot; it’s a slow, personal process. If you want instant gratification, this isn't it. But if you appreciate something unique, it's worth every penny and the wait.

The short answer is yes, but with a major caveat: only specific, newer models are sold here new. Morgan makes sure certain cars, like the Plus Six, meet U.S. rules before they're shipped to a handful of specialty dealers. If you have your heart set on an older model or something not on their official list, the rules get much stricter. The government doesn't make it easy to bring in a car that wasn't designed for our market. Your best bet is to stick with what their authorized dealers are already offering to avoid a regulatory headache.


