Audi is the Light Factory, Then What is BMW?
2 Answers
Audi has earned the reputation as the "Light Factory" among car enthusiasts due to its outstanding lighting technology and design. In fact, Mercedes-Benz and BMW do not have such nicknames. Introduction to BMW: The history of BMW dates back to 1916. The company initially started as an aircraft engine manufacturer, headquartered in Munich, Bavaria. BMW's Logo: The blue and white BMW logo symbolizes a rotating propeller. However, the current BMW CEO has clarified that while people often associate the blue and white logo with a propeller, it actually represents Bavaria. BMW is headquartered in Munich, Bavaria, Germany, and the Bavarian state flag features blue and white colors. The name BMW stands for Bavarian Motor Works, representing Bavaria and Germany's most sophisticated engine technology.
Speaking of this reminds me of my experience testing cars on the track. BMW is widely recognized among enthusiasts as the ultimate driver's car, with its core strengths always lying in chassis tuning and powertrain matching. Having driven several BMWs from different eras, the steering wheel delivers exceptionally authentic road feel, and the car's posture through corners is remarkably stable. While newer models have improved comfort, that sense of perfect harmony between driver and machine when carving corners is still present. The manufacturer's emphasis on 'Sheer Driving Pleasure' isn't just marketing fluff—even their electric vehicles are tuned to deliver the same engaging driving feel as their combustion counterparts. So if we're talking nicknames, calling it the 'Handling Factory' would be more fitting, as everything from the 3 Series to the M models embodies this DNA.