Are the logos of Lingzhi and Lexus the same?
2 Answers
The logos of Lingzhi and Lexus are the same, with Lingzhi being the old name and Lexus being the new one. Toyota Motor Corporation announced the renaming of the Lingzhi trademark, which had been used in the Chinese market for many years, to Lexus. This change was made to align the Chinese name of the LEXUS brand with its international counterpart, hence adopting a phonetic translation. If it were still called 'Lingzhi' in China while being referred to as LEXUS abroad, it could be perceived as two separate brands. Therefore, after weighing the pros and cons, Toyota Motor Corporation decided to use 'Lexus' as the Chinese name for LEXUS to avoid any misunderstandings. Taking the Lexus ES200 Excellence Edition as an example, it features a naturally aspirated intake form, equipped with a 2.0L L4 engine and a CVT continuously variable transmission.
Lexus and LEXUS actually refer to the same automotive brand, which is Toyota's luxury division Lexus, so their logos are completely identical—the iconic silver-white L emblem with a sleek and sophisticated design. I remember seeing older-generation Lexus models frequently in my childhood, with that prominent L badge mounted on the front grille; later, the brand officially rebranded as LEXUS in 2004, but the logo remained entirely unchanged. This demonstrates strong brand consistency, maintaining a unified global image to avoid consumer confusion. As an automotive enthusiast, I've attended several auto shows and seen both older and newer models firsthand—the logos truly show no difference, with the core being that distinctive angle and premium finish symbolizing luxury and reliability. After the rebranding, LEXUS adopted more modern marketing approaches, yet its visual identity has stayed consistent, which is why many still habitually call it Lexus while recognizing the same emblem. I recommend checking official sources to learn about Lexus's historical evolution.
