Are New Baojun and Wuling the same company?

[Mark]

New Baojun and Wuling are the same company. Both Baojun and Wuling are part of SAIC General Motors Corporation. SAIC Group, General Motors Group, and Wuling Group jointly established an independent joint venture - SAIC-GM-Wuling Automobile Co., Ltd. Introduction to Wuling: Wuling's full name is SAIC-GM-Wuling, but its predecessor was not an automobile manufacturer, but rather produced marine diesel engines, tractors, sewing machines, etc. Wuling's predecessor was a local machinery factory in Liuzhou. In 1982, a technician from Liuzhou Power Machinery Factory simulated the first trial-produced mini truck based on a Japanese satellite vehicle, naming it LZ110, marking a breakthrough for Liuzhou Machinery Factory in the microbus sector. Since then, the first Wuling-branded mini vehicle officially entered production. Differences between Wuling and Baojun: The main difference between Wuling and Baojun lies in their founding eras. SAIC-GM-Wuling established its own automobile brand in 2010, while the Wuling automobile brand was born in 1985. Their vehicle types differ: Baojun models are sedans, whereas Wuling produces minivans or trucks. Both Wuling and Baojun brands belong to SAIC-GM-Wuling. They are essentially products of the same enterprise, merely marketed under two different brands.

[LeElizabeth]

I recently researched automotive brands and discovered that Baojun and Wuling actually belong to the same parent company. Specifically, they are both product lines of SAIC-GM-Wuling, a joint venture between SAIC Motor, General Motors, and Liuzhou Wuling Motors. This joint venture is quite famous in China's automotive industry. Wuling focuses on practical commercial vehicles and minivans, while Baojun is a newer brand targeting the passenger car market with more youthful designs and tech-savvy features. During test drives, I noticed Wuling models emphasize durability and fuel efficiency, whereas Baojun's RS series prioritizes driving experience and smart features. Many people assume they're independent companies, but they actually share platforms and technical resources, including engines and production lines. This integration enables better cost control, allowing consumers to directly compare the different strengths of sibling brands. If you're considering purchasing a vehicle, I recommend checking user forum feedback - Baojun suits family daily use, while Wuling excels at cargo transportation or urban deliveries. The entire automotive industry is adopting such brand matrix strategies now, similar to Geely and Lynk & Co, with future trends pointing toward greater diversification.

[LaJessica]

As an ordinary car owner speaking from my personal car-buying experience, New Baojun and Wuling are indeed from the same family. I remember when selecting cars at the 4S dealership, the salesperson directly told me that the Wuling Hongguang series is the sibling model of the New Baojun RS-3, both produced by the SAIC-GM-Wuling factory. The salesperson also explained the background: SAIC-GM-Wuling is a joint venture, with the Wuling brand focusing on affordable and reliable models like minivans and microvans, which are very popular, while New Baojun targets urban young consumers, emphasizing exterior design and tech features, such as the common automatic parking function in Baojun models. I even test-drove my friend's Wuling Xingchen and found it just as comfortable as New Baojun, though with different interior materials. In daily use, their service shops often share parts, and components are interchangeable, saving money and hassle. Some mistakenly think New Baojun is a premium sub-brand, but Wuling's foundational quality is excellent—New Baojun is simply positioned as an upgraded version. I'd advise potential buyers to visit dealerships for hands-on experience rather than believing online misconceptions. Their after-sales service standards are unified, and both driving safety and fuel efficiency are trustworthy.

[StAlivia]

From the perspective of an automotive history enthusiast, New Baojun and Wuling are brands under the same parent company. Tracing back, SAIC-GM-Wuling was established as a joint venture in the early years. Wuling Motors has a long history, gaining fame as early as the 1980s, and later joined the GM system, which led to the creation of the Baojun brand. After 2010, it was upgraded to New Baojun. Essentially, they share R&D centers and factory resources, such as the large plant in Liuzhou, and have the same management team. However, in the market, Wuling is more down-to-earth, targeting third- and fourth-tier cities and the logistics industry, while New Baojun aims at young consumers with stylish SUV models. This kind of brand stratification is common in the automotive industry, similar to the Toyota and Lexus model. Understanding these details can help people make informed choices when purchasing a car, avoiding being misled by brand names about the actual substance.