Are New Baojun and Wuling the same company?
2 Answers
New Baojun and Wuling are the same company. Both Baojun and Wuling are part of SAIC General Motors Corporation. SAIC Group, General Motors Group, and Wuling Group jointly established an independent joint venture - SAIC-GM-Wuling Automobile Co., Ltd. Introduction to Wuling: Wuling's full name is SAIC-GM-Wuling, but its predecessor was not an automobile manufacturer, but rather produced marine diesel engines, tractors, sewing machines, etc. Wuling's predecessor was a local machinery factory in Liuzhou. In 1982, a technician from Liuzhou Power Machinery Factory simulated the first trial-produced mini truck based on a Japanese satellite vehicle, naming it LZ110, marking a breakthrough for Liuzhou Machinery Factory in the microbus sector. Since then, the first Wuling-branded mini vehicle officially entered production. Differences between Wuling and Baojun: The main difference between Wuling and Baojun lies in their founding eras. SAIC-GM-Wuling established its own automobile brand in 2010, while the Wuling automobile brand was born in 1985. Their vehicle types differ: Baojun models are sedans, whereas Wuling produces minivans or trucks. Both Wuling and Baojun brands belong to SAIC-GM-Wuling. They are essentially products of the same enterprise, merely marketed under two different brands.
I recently researched automotive brands and discovered that Baojun and Wuling actually belong to the same parent company. Specifically, they are both product lines of SAIC-GM-Wuling, a joint venture between SAIC Motor, General Motors, and Liuzhou Wuling Motors. This joint venture is quite famous in China's automotive industry. Wuling focuses on practical commercial vehicles and minivans, while Baojun is a newer brand targeting the passenger car market with more youthful designs and tech-savvy features. During test drives, I noticed Wuling models emphasize durability and fuel efficiency, whereas Baojun's RS series prioritizes driving experience and smart features. Many people assume they're independent companies, but they actually share platforms and technical resources, including engines and production lines. This integration enables better cost control, allowing consumers to directly compare the different strengths of sibling brands. If you're considering purchasing a vehicle, I recommend checking user forum feedback - Baojun suits family daily use, while Wuling excels at cargo transportation or urban deliveries. The entire automotive industry is adopting such brand matrix strategies now, similar to Geely and Lynk & Co, with future trends pointing toward greater diversification.
