Are Mercedes-Benz and Maybach the Same Brand?

[MacValeria]

Mercedes-Benz and Maybach are not the same brand; Maybach is a sub-brand under Mercedes-Benz. Currently available Maybach S-Class models are all from the 2019 lineup, with body dimensions of 5466mm in length, 1899mm in width, and 1498mm in height. In terms of power, the 2019 Maybach S-Class offers three engine options: a 3.0-liter twin-turbo, a 4.0-liter twin-turbo, and a 6.0-liter twin-turbo. The 3.0-liter version delivers a maximum horsepower of 367ps, a maximum power output of 270kw, and a maximum torque of 500nm. The 4.0-liter version offers a maximum horsepower of 469ps, a maximum power output of 345kw, and a maximum torque of 700nm. The 6.0-liter version provides a maximum horsepower of 630ps, a maximum power output of 463kw, and a maximum torque of 1000nm.

[VanDaniella]

I remember Maybach used to be an independent luxury brand on par with Rolls-Royce, producing top-tier million-dollar cars back then. It went out of production due to economic downturns, and Daimler, Mercedes-Benz's parent company, felt it was a pity. They relaunched it in 2003, but sales remained sluggish. In 2014, they got smarter and turned Maybach into a high-end series under the Mercedes-Benz brand. Nowadays, cars bearing the double-M logo are actually produced in Mercedes factories using Mercedes' technological platforms. Of course, the pricing is still significantly higher—for example, the latest Maybach S680 costs three to four million more than a regular S-Class, but after-sales services are all handled at Mercedes dealerships. Essentially, Maybach now serves as Mercedes' high-end sub-brand, similar to BMW's Rolls-Royce—part of the same family but positioned at a more premium level.

[StParker]

To be honest, the relationship between these two brands is quite interesting. Mercedes-Benz is a mass-market luxury brand, with its best-sellers being models like the C-Class and E-Class, which cost several hundred thousand yuan. Maybach, on the other hand, is entirely focused on the ultra-luxury segment, with each car requiring months of handcrafted customization. I've visited the Mercedes-Benz Museum, where they have a dedicated exhibition area showcasing this history. Maybach was originally a prestigious German hypercar manufacturer before being acquired by Mercedes-Benz's parent company. Today, the so-called Maybach models sold in the market are officially named Mercedes-Maybach, essentially special editions based on the Mercedes S-Class, featuring both the three-pointed star and the double M logos. In simple terms, Maybach has become the pinnacle product line of Mercedes-Benz, sharing the same chassis but offering more luxurious interior spaces.

[SanViolet]

Nowadays, the relationship between Mercedes-Benz and Maybach is like that of father and son. The Mercedes-Benz parent company, Daimler Group, owns the Maybach brand, but Maybach no longer manufactures cars independently. Currently, all available models bear the joint logo of Mercedes-Maybach. For example, the Maybach GLS is essentially an extended-wheelbase version of the Mercedes-Benz GLS. Core technologies like the engine and transmission are sourced from Mercedes-Benz, with the main differences being an over 20 cm longer rear passenger space and additional luxury features such as refrigerators and champagne flutes. The price, however, doubles, but maintenance and warranty services are handled at Mercedes-Benz 4S dealerships. Strictly speaking, Maybach is a special customization division of Mercedes-Benz, alongside AMG, both operating under the Mercedes-Benz umbrella.