Are Cars Cheaper at Auto Shows?

1 Answers
OClayton
07/29/25 10:26pm
Buying a car at an auto show may not necessarily be cheaper. Small-scale auto shows primarily aimed at sales often create an atmosphere of scarcity and discounted prices. However, as a consumer, it's essential to stay clear-headed. Before attending the show, visit a 4S store to check out the car and confirm the specific model you want, then understand the actual price floor. Only then negotiate with sales at the auto show. If you can indeed secure a better deal than at the 4S store, proceed with the purchase. Below is an introduction to auto shows: 1. Large-scale auto shows: These are directly participated by manufacturers, mainly aimed at showcasing their brand's vehicles, especially new car launches, and promoting brand culture. The prices are generally no different from buying directly at a 4S store. 2. Small-scale auto shows: These are truly organized for selling cars. Usually hosted by local governments or automotive sales companies to boost sales, they rent a venue for the event. Participants are mostly 4S stores or secondary dealers.
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