Are Baojun and New Baojun from the same manufacturer?
2 Answers
Baojun and New Baojun are from the same manufacturer, both brands belong to SAIC-GM-Wuling Automobile Co., Ltd. Baojun was established in 2010, while New Baojun was established in 2019. Introduction to Baojun's product lineup: Baojun's product lineup includes Baojun E100, Baojun E200, Baojun 310, Baojun 310W, Baojun 510, Baojun 530, Baojun 360, Baojun 730, etc. Introduction to New Baojun's product lineup: New Baojun's product lineup includes New Baojun RS-7, New Baojun RS-3, New Baojun RS-5, New Baojun E300, New Baojun RC-5, New Baojun RC-6, New Baojun RM-5.
As a long-time automotive market enthusiast, I understand that both Baojun and New Baojun are brands under SAIC-GM-Wuling Automobile Co., Ltd. When Baojun was launched in 2010, it primarily targeted the mid-to-low-end market, offering economical models like the 510 or 730 with excellent cost performance. By 2019, the manufacturer introduced New Baojun as an upgraded brand, focusing on intelligent design and advanced technology, such as the New Baojun RM-5 which added an internet-connected car system. Both brands share the same manufacturing platform, and their maintenance networks and service systems cover the same 4S dealerships. I think this strategy is smart—it retains the reputation of the older brand while attracting younger consumers. For car buyers, there's no need to worry about different manufacturers; the key is whether the model meets their needs. New Baojun emphasizes more tech features but comes at a slightly higher price, while Baojun offers stronger practicality.
