After Brilliance's Bankruptcy, Does BMW Still Have the Brilliance Badge on the Rear?
2 Answers
After Brilliance's bankruptcy, the Brilliance badge on the rear of BMW vehicles has been removed. Below is the relevant introduction of the all-new BMW 4 Series: 1. Powertrain: The all-new BMW 4 Series is equipped with a 2.0T engine, available in high/low power versions, corresponding to the 430i and 425i models, with engine models B48B20B and B48B20A respectively. The high-power engine delivers a maximum power of 190kW and a peak torque of 400N·m, paired with an 8-speed automatic transmission. 2. Interior: The dashboard features a dark upper and light lower color scheme, complemented by metal-finish trim panels in the middle, creating a strong visual hierarchy. The three-spoke sport multifunction steering wheel, 12.3-inch full LCD instrument panel, and 10.25-inch floating central control screen ensure excellent practicality.
I've been researching this topic recently, and as a seasoned car enthusiast who frequents the auto market, I can share some insights. While Brilliance Auto Group has indeed gone bankrupt, the BMW Brilliance joint venture is still operating because BMW previously increased its stake. For the newly released BMW models, especially those post-2023, you'll notice that the 'Brilliance' badge is mostly absent from the rear. BMW officially stated this move is to enhance the brand's image, making it more aligned with global models without local tags. When I visited the dealership, sales consultants also mentioned that new cars now directly feature the 'BMW' English badge or just the pure logo. However, if you're buying a used older model, you might still spot the 'BMW Brilliance' lettering. Personally, I think it's a positive change as it makes the cars look more premium, but I'd remind everyone to pay attention to the production date when purchasing to avoid refurbished stock. In short, Brilliance's collapse won't affect the BMW badge itself, but it's gradually fading away.
