Browse
Log in / Register
Share
May 7, 2026 — Jaguar has finally shown the Type 01, the production evolution of the Type 00 concept that landed like a design bomb at Miami Art Week in December 2024. The British manufacturer today confirmed the all-electric grand tourer will carry 1,015 horsepower, and that customer orders will open in early 2027. It is the first vehicle to emerge from Jaguar's total reboot as an ultra-luxury electric brand and, without exaggeration, one of the most consequential launches in the company's history.
The power figure is the one Jaguar chose to announce now. At 1,015 hp, the Type 01 slots in just below the Lucid Air Sapphire's 1,234 hp and the Taycan Turbo GT's 1,092 hp, while pulling clear of the Rolls-Royce Spectre's 584 hp. In that company, the Type 01 is not a class leader in raw output, and it doesn't need to be. A four-figure horsepower figure in a grand tourer is as much about credibility as it is about performance — it signals that the car is modern, serious, and unapologetically quick.
Jaguar is staying tight-lipped about the rest of the technical specification. Battery size, range, charging speed, and final pricing were not released at the unveiling. The Type 00 concept, which previewed this vehicle, was designed around an 800-volt architecture with a targeted range of roughly 480 miles on the European test cycle. Whether those numbers survive intact into the production car remains to be confirmed.
The Type 01's exterior is unmistakably the child of the Type 00 show car. The long bonnet, the fastback roofline, the monolithic surfaces, and the oversized wheels all carry over from the study that divided opinion when it first appeared. Jaguar says the design language, "Exuberant Modernism," deliberately breaks from the brand's own recent history: there is no chrome grille, no leaping-cat hood ornament, no visual link to the XJ or F-Type of old.
Instead, the new language relies on proportion and surface tension. The Type 01 looks like moving sculpture, which is precisely the point. In a segment where wealthy buyers increasingly treat EV appliances with skepticism, Jaguar is betting that drama will win more orders than a lap-time record or a range figure.
Of course, there are practical changes hidden beneath the concept-looking body. The production car swaps the show car's theatrical details for actual road-going hardware — real mirrors, real crash structures, proper electronics. This is the car Jaguar intends to build and sell, not a museum piece.
The Type 01's competitive field is unusual. The Spectre offers old-world opulence with electric silence. The Lucid Air Sapphire is a four-door missile with a California-tech aura. The Taycan Turbo GT is the track-day reference. Each of those cars speaks a different language, and Jaguar needs a fourth conversation entirely.
That conversation is about British provenance and visual rarity. Historically, Jaguar's most successful cars — the E-Type, the XK120 — were not the fastest, but they were the most beautiful. The Type 01 follows that logic. Its horsepower number earns it a seat at the table; its styling is what has to close the sale. Jaguar's own presentation is steering hard into the car's presence rather than its lap times, a clear acknowledgment that this is a fashion-forward luxury object before it is a performance spec sheet.
For the US market, the stakes are especially high. The US was once Jaguar's biggest overseas market, and the brand has made no secret of wanting to re-enter it at the top end. Industry analysts estimate the Type 01 will land in the $180,000–$200,000 range when US pricing is confirmed, a decisive move upmarket from the volume models that once anchored the brand.
Jaguar has confirmed that order books open in early 2027, which puts the reveal-to-order gap at roughly eight months. That delay is unusual for an industry that likes to convert hype into revenue quickly, but it's deliberate: it gives Jaguar time to finalize homologation, certify the car for US and European markets, and tailor a reservation process that fits the ultra-luxury positioning.
What Jaguar hasn't said is how many Type 01s it will build each year, or how US allocations will be divided. In past statements, the company has described the new era as deliberately low-volume, with a dealer network being carefully rebuilt around the new brand. Buyers who want a Type 01 will likely be asked to place substantial deposits, and final pricing is expected to be set at the moment the order bank opens. Deliveries, logically, should begin before the end of 2027.
The Type 01 has taken a winding path from concept to reveal. In the eighteen months since the Type 00 appeared in Miami, Jaguar has endured equal amounts of applause and ridicule: the rebrand advertising was called both brave and baffling, and the industry has watched closely to see whether the company could back up the marketing.
Today's reveal answers the main question — yes, the car exists, and yes, it will be genuinely fast. But it also opens a new, harder chapter. The Type 01 now has to convince a skeptical, wealthy buyer pool that it is worth eight months of waiting and, in all likelihood, a six-figure investment. The 1,015 hp is the entry ticket, not the main show.
If Jaguar pulls this off, the Type 01 could become the first modern luxury icon of the EV era — a car bought for its presence, not its spec. If it stumbles, the lesson will be that a controversial rebrand cannot be rescued by horsepower alone. Either way, the countdown to early 2027 just started.
