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July 30, 2025 – The first production example of Ferrari’s all-electric Luce is heading to auction in California on August 15, with RM Sotheby’s forecasting a hammer price north of US$1.1 million. That’s roughly double the rumored €550,000 starting price for a standard Luce, but this is no ordinary showroom car.
Dubbed “Chassis 0,” the vehicle was built exclusively through Ferrari’s Tailor Made personalization program, making it a one-off. All proceeds from the sale will go to the Ferrari Foundation, the automaker’s charitable arm.
The exterior wears a custom Madreperla Semi-Gloss finish, developed specifically for this car. Ferrari says the pearlescent paint shifts between green and violet depending on the light’s intensity and angle – a visual signature that distinguishes it from any other Luce.
Inside, the cabin features white “Le Mans metallic leather” sourced from selected Swiss hides and developed for the Tailor Made program. Secondary surfaces are finished in Grigio Corvara, a dark shade that replaces the conventional black. Custom white wheels, unique brake calipers, and a Ferrari badge on the front-side air blades complete the exclusive specification.
The auction is open to global bidders, but there’s a catch for buyers outside the U.S. Chassis 0 will be built to U.S. specifications, so the winning bidder is responsible for arranging export and ensuring it meets local regulations. Furthermore, the car will return to Ferrari’s Maranello factory after the sale, with final delivery expected in the first quarter of 2027 – giving the new owner a long wait.
Industry experts note that the Luce’s position as Ferrari’s first production EV, combined with the Tailor Made exclusivity, creates a collectible trifecta: brand heritage, electric transition, and rarity. “The first of anything from Ferrari tends to command a significant premium, and the Luce’s controversial styling only adds to its profile among serious collectors,” says Michael Sheehan, a veteran automotive investment advisor.
The Luce’s unconventional aesthetics have sparked heated discussions since its reveal. Yet far from hurting demand, that controversy may be boosting the car’s desirability. “Collectors often want the car that gets people talking,” Sheehan adds. “The Luce is a conversation piece, and Chassis 0 is the ultimate version.”
The Luce represents Ferrari’s first all-electric production model, a pivotal step for the brand. By auctioning the first unit for charity, Ferrari aligns its environmental and philanthropic messaging while letting the market set an early valuation. The Ferrari Foundation, which supports education and community programs, stands to benefit from what could be a record-setting sale for a new EV.
For those with deep pockets and patience, Chassis 0 offers a rare chance to own the first of a new Ferrari lineage. The auction will be streamed live, with absentee bids also accepted.
