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Gestión en Washington
Mejor coincidencia
Filtrar·1
Gestión
Washington
Salario
Ubicación:Washington
Categoría:Gestión
Gerente de Marketing y Comunicaciones63392082386561120
Workable
Gerente de Marketing y Comunicaciones
Washington, DC, USA
Responsabilidades: Implementación de la estrategia de contenido para comunicaciones de marketing internas y externas, incluyendo materiales que promuevan las capacidades de la firma en diversas prácticas, industrias y oficinas. Gestiona el "calendario editorial" de la firma, que abarca actividades impulsadas por marketing y desarrollo de negocios, relaciones con empleados, diversidad, equidad e inclusión (DEI), reclutamiento y otras áreas comerciales de la firma. Redacta y edita textos para sitios web, materiales informativos, plataformas digitales y elabora ocasionalmente puntos de discusión para líderes de la firma y eventos internos (y posiblemente propuestas para medios), asegurando que se apliquen los estándares de comunicación de la firma a los mensajes internos y externos y que los materiales de marketing sean coherentes en tono, calidad y contenido. Supervisa y capacita a 1 o 2 profesional(es) del equipo de Comunicaciones de Marketing, contribuyendo al dinamismo cohesionado del equipo, brindando orientación técnica y profesional, y ofreciendo retroalimentación constructiva directa para el desarrollo de los miembros del equipo. Los guía en la gestión de prioridades y en la producción de trabajos excelentes. Mantiene un conocimiento sólido del mercado legal y de las capacidades de la firma a nivel nacional, aplicando este conocimiento para maximizar la eficacia de las iniciativas de marketing. Puede colaborar con el equipo de Relaciones Públicas y el Director de Marketing (CMO) para identificar y aprovechar oportunidades mediáticas. Gestionar la producción de materiales de marketing, folletos, perfiles de práctica, posavasos, anuncios, invitaciones, etc. Brinda capacitación periódica, tanto individual como en grupos, a abogados sobre temas como relaciones con los medios, mejores prácticas para redes sociales, etc. Requisitos Título universitario requerido 5+ años de experiencia en un bufete de abogados en un departamento de marketing
Salario negociable
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