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Este puesto requiere un pensador detallista, orientado a tendencias y con sofisticación visual, capaz de equilibrar el asesoramiento al cliente, la narrativa de marca, la creación de contenido y la interacción con la audiencia. Los candidatos deben tener un mínimo de cinco (5) años de experiencia en redes sociales, creación de contenido o marketing digital en un entorno de agencia de alto perfil (lujo, viajes, diseño deportivo, hostelería, belleza). Se prefiere que este puesto esté basado en nuestras oficinas de Nueva York, Denver, Columbus o San Diego.\r\nAcerca de TURNER\r\nParte de The Shipyard Collective, TURNER se especializa en relaciones públicas, redes sociales y comunicaciones digitales para marcas de turismo, viajes y estilo de vida activo.\r\nSabemos que tus talentos únicos, tu trayectoria y tus perspectivas son lo que te definen, al igual que nuestro equipo, que proviene de diversos caminos profesionales y experiencias. Creemos que no podemos ser verdaderamente diversos sin traer tu yo más auténtico a la agencia.\r\nEstudios indican que personas de comunidades marginadas no siempre aplican a puestos si no cumplen cada requisito de una oferta laboral. En The Shipyard, te animamos a postularte aunque no cumplas todos los requisitos. Creemos que tu pasión por lo que representamos —nuestros valores y propósito— es tan importante como cumplir cada condición.\r\nResponsabilidades\r\n Colaborar con equipos internos para desarrollar y presentar a clientes campañas estratégicas en redes sociales orientadas a resultados\r\n Liderar proactivamente la ejecución diaria de estrategias en redes sociales asegurando la alineación con objetivos generales e indicadores clave de desempeño (KPI) para todas las cuentas asignadas\r\n Liderar el desarrollo y optimización de estrategias de contenido, garantizando narrativas cohesivas y atractivas en todas las plataformas\r\n Producir de 3 a 5 calendarios editoriales mensuales, equilibrando mensajes de marca, momentos culturales y oportunidades en tiempo real\r\n Actuar como gerente de proyectos principal en entregables clave, asegurando que todo el trabajo se entregue a tiempo, sin errores y alineado con las expectativas del cliente\r\n Aplicar una atención meticulosa a la narrativa de marca, asegurando que cada publicación sea intencional, elevada e impactante\r\n Mantener relaciones sólidas con clientes mediante comunicación constante, liderando llamadas y gestionando tareas entre equipos internos y socios externos\r\n Identificar proactivamente optimizaciones de campaña, como listas blancas de influencers, sorteos y estrategias de amplificación pagada\r\n Colaborar estrechamente con colegas de relaciones públicas en cuentas integradas para garantizar coordinación fluida entre programas de alcance orgánico y digital\r\n Mantener documentos actualizados de estado integrado para mantener alineados a todos los interesados\r\n Defender y promover prácticas de diversidad, equidad e inclusión alineadas con la marca en todas las iniciativas de redes sociales e influencers\r\n Supervisar campañas con influencers y contenido generado por usuarios (UGC), incluyendo búsqueda de creadores, seguimiento presupuestario, gestión de entregables y comunicación\r\n Monitorear y gestionar la interacción comunitaria en los canales del cliente, asegurando respuestas oportunas y acordes a la marca\r\n Utilizar escucha social para identificar oportunidades culturales o de engagement con influencers en tiempo real y desarrollar propuestas proactivas para clientes\r\n Gestionar informes de desempeño bajo supervisión de mandos superiores, ofreciendo conclusiones accionables y recomendaciones\r\n Realizar investigaciones de audiencia y mantener listas de monitoreo de redes sociales para informar segmentación y estrategia\r\n Apoyar sesiones de capacitación en redes sociales para clientes, compartiendo conocimientos sobre plataformas, mejores prácticas y tendencias emergentes\r\n Demostrar competencia en herramientas de redes sociales e influencers como Sprout Social, Meltwater, CreatorIQ y Awin\r\n Investigar y recomendar plataformas, tecnologías u herramientas emergentes que puedan apoyar los objetivos de los clientes\r\n Preparar y mantener agendas, notas de llamadas, calendarios y documentos de informes, asegurando la alineación con los KPI y entregables del cliente\r\n Calificaciones/Requisitos\r\n Un mínimo de 5 años de experiencia en redes sociales, creación de contenido o marketing digital en un entorno de agencia de alto perfil (lujo, viajes, diseño deportivo, hostelería, belleza, etc.)\r\n Experiencia en roles con contacto directo con clientes; se prefiere experiencia en agencias\r\n Experiencia práctica en producción de contenido, edición de video y creación de activos para redes sociales\r\n Capacidad para interpretar métricas de redes sociales y traducirlas en conclusiones clave\r\n Capacidad para definir e informar iniciativas estratégicas al cliente\r\n Conocimiento de las mejores prácticas creativas en redes sociales en múltiples plataformas (incluyendo Instagram, Facebook, TikTok, X (anteriormente Twitter), YouTube y Pinterest)\r\n Conocimiento sobre cómo interactuar mejor con interesados e influencers en redes sociales\r\n Capacidad para priorizar tu tiempo en proyectos de diferente complejidad y plazos concurrentes\r\n Éxito al delegar tareas hacia arriba y hacia abajo para asegurar entregables de alta calidad\r\n Demostrada capacidad para elaborar agendas de reuniones que impulsen los proyectos\r\n Capacidad para establecer metas y alcanzarlas, nunca incumpliendo plazos y produciendo siempre trabajos de alta calidad\r\n \r\nEl rango salarial varía según la experiencia, entre $70,000 y $85,000. 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El gerente de marketing gestionará una amplia cartera, incluyendo marketing digital y por correo directo, eventos, distribución de la revista, y también apoyará al equipo de ventas y asociaciones. El candidato ideal será emprendedor y estará entusiasmado por representar a The Spectator como competidor en el mercado de medios premium. El candidato trabajará entre diferentes departamentos, desde marketing hasta eventos y distribución, y será un activo integral para el equipo comercial. The Spectator es la revista más antigua del mundo, y no hay mejor momento para unirse a nosotros. 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Los guía para equilibrar prioridades y producir trabajos excelentes.\r\n Mantiene un conocimiento sólido del mercado legal y de las capacidades de la firma a nivel nacional, aplicando este conocimiento para maximizar la eficacia de las iniciativas de marketing.\r\n Puede colaborar con el equipo de Relaciones Públicas y con el Director de Marketing (CMO) para identificar y aprovechar oportunidades mediáticas.\r\n Gestiona la producción de materiales de marketing, folletos, perfiles de práctica, posa vasos, anuncios, invitaciones, etc.\r\n Brinda capacitación periódica, tanto individual como en grupos, a abogados sobre temas como relaciones con los medios, mejores prácticas para redes sociales, etc.\r\n Requisitos\r\n Título universitario obligatorio\r\n 5 o más años de experiencia en un departamento de marketing de un bufete de abogados\r\n ","price":"Salario negociable","unit":"per year","currency":null,"company":"Workable","language":"es","online":1,"infoType":1,"biz":"jobs","postDate":"1756713334000","seoName":"marketing-and-communications-manager","supplement":null,"author":null,"originalPrice":null,"soldCnt":null,"topSeller":null,"source":1,"cardType":null,"action":"https://us.ok.com/es/city-new-york/cate-management3/marketing-and-communications-manager-6339201537536312/","localIds":"1444","cateId":null,"tid":null,"logParams":{"tid":"8e9ae0e1-6840-4fe1-9384-fc45ee619fe3","sid":"ed0a5d27-e344-4097-9338-a3e4babbed0d"},"attrParams":{"summary":null,"highLight":["Desarrollar y ejecutar estrategias de marketing","Gestionar el calendario editorial y la producción de contenido","Supervisar y orientar a los miembros del equipo"],"employment":[{"icon":"https://sgj1.ok.com/yongjia/bkimg/8hvituaa__w72_h72.webp","name":"Tipo de empleo","value":"Tiempo completo","unit":null},{"icon":"https://sgj1.ok.com/yongjia/bkimg/is8j0f44__w72_h72.webp","name":"Modalidad de trabajo","value":"Presencial","unit":null},{"icon":"https://sgj1.ok.com/yongjia/bkimg/ji66qqr0__w72_h72.webp","name":null,"value":"Accord,New York","unit":null}]},"addDate":1755250120119,"categoryName":"Gestión","postCode":null,"secondCateCode":"marketing-communications1","kycTag":null,"pictureUrls":null,"isFavorite":false},{"category":"4000,4315,4321","location":"New York, NY, USA","infoId":"6349978363277112","pictureUrl":"https://uspic1.ok.com/post/image/fc2dfa4f-dccd-4b5b-b64c-e4037dc4d35f.jpg","videos":null,"title":"Director de Compromiso, América","content":"Quiénes somos \nTetraScience es la empresa de Nube Científica de Datos e IA. Estamos impulsando la revolución de la IA científica mediante el diseño e industrialización de conjuntos de datos científicos nativos de IA, que materializamos en una creciente suite de soluciones de gestión de datos de laboratorio de próxima generación, casos de uso científico y resultados habilitados por IA. \nTetraScience es líder en esta nueva y vital categoría de mercado, generando más ingresos que todas las demás empresas combinadas. Solo en el último año, los principales actores mundiales en computación, nube, datos e infraestructura de IA han convergido en TetraScience como estándar de facto, estableciendo alianzas de co-innovación y de comercialización: Noticias y anuncios recientes | Sala de prensa de TetraScience \nEn relación con su candidatura, se le pedirá que revise cuidadosamente la carta \"Tetra Way\", escrita directamente por Patrick Grady, nuestro cofundador y CEO. Esta carta tiene como objetivo ayudarle a comprender mejor si los valores y el espíritu de TetraScience son adecuados para usted. \nEs imposible exagerar la importancia de este documento, y se le anima a tomarlo literalmente y reflexionar sobre si usted se alinea con nuestro enfoque único para la construcción de empresas y equipos. Si se une a nosotros, se espera que encarne diariamente su contenido.\n\nRequisitos \nQuién eres tú \nTetraScience está contratando a un líder de alto nivel para la gestión de cuentas clave en América del Norte. El Director de Compromiso liderará simultáneamente las actividades relacionadas con las renovaciones y el éxito general de la implementación, entrega y realización de valor. También tendrá como responsabilidad colaborar estrechamente con Ejecutivos de Cuenta y Gerentes Técnicos de Preventa (TAM) para identificar y concretar oportunidades de expansión. \nA medida que evolucionamos rápidamente en nuestra plataforma y abrimos nuevas vías de creación de valor con nuevos productos y perfiles de usuarios, necesitamos un líder de compromiso exigente y orientado a resultados que nos ayude a entregar valor científico y operativo, así como a expandirnos dentro de nuestra base de clientes. \nEres una persona centrada en el cliente, con visión estratégica, apasionada por entregar valor mientras navegas por la jerarquía del cliente en la industria de ciencias de la vida, caracterizada por una alta inercia. \nDeberás encarnar fundamentalmente los principios de responsabilidad extrema y contar con una trayectoria demostrada en la creación y liderazgo de equipos de entrega o compromiso de alto rendimiento. \nDeberás tener experiencia comprobada en la gestión de actividades críticas de tus equipos de entrega y pruebas de haber entregado consistentemente soluciones complejas de datos en escenarios desafiantes. Eres un comunicador de primer nivel y capaz de contar historias convincentes incluso en situaciones difíciles. Serás un capitán desplegado en primera línea para garantizar el éxito del cliente, sin importar los obstáculos o fricciones que el equipo enfrente. \nPara evitar dudas, seguimos en la fase de creación de categoría y evangelización, por lo que no se espera que llegues para seguir un manual estricto ni para ser un mero gestor aislado de personas. Se requerirá una disciplina y determinación extremas mientras forjamos una categoría que cambiará fundamental y permanentemente la industria de ciencias de la vida.\n\nLo que has hecho \n- 7 o más años en roles de liderazgo de entrega en el mercado de software y datos para ciencias de la vida, con experiencia en al menos dos de las siguientes tres áreas: Descubrimiento/Desarrollo Fase Inicial, Desarrollo Fase Tardía/CMC, Fabricación/Control de Calidad. \n- 3 o más años en consultoría de gestión. \n- Experiencia laboral en entornos de startups. \n- Liderazgo de equipos para implementar con éxito soluciones en el grupo de las 250 principales empresas biofarmacéuticas (no solo biotecnología). \n- Entrega de acuerdos empresariales complejos: desde cientos de miles hasta millones de dólares en ingresos anuales recurrentes (ARR) por acuerdo. \n- Expansión de acuerdos con clientes: desde cientos de miles hasta millones de dólares en valor contratado anual (ACV). \n- Demostración de sólidas habilidades de liderazgo de programas durante periodos difíciles con tus equipos de entrega. \n- Implementación de soluciones en entornos cumplidos con normas GxP. \n- Capacitación y mentoría de Gerentes de Compromiso, Proyecto, Programa y/o Éxito del Cliente que alcanzaron su mejor desempeño gracias a tu apoyo. \n- Capacidad de operar eficazmente en entornos dinámicos y de trabajo en equipo.\n\nLo que harás \n- Ejecutar una estrategia integral de entrega para acelerar el tiempo de obtención de valor, con alta satisfacción del cliente y cumplimiento de objetivos anuales de renovación. \n- Liderar equipos de entrega de cuentas clave compuestos por gerentes de proyectos, arquitectos científicos de datos, analistas científicos de negocios e ingenieros de datos, alineándolos con objetivos claros para garantizar el éxito del equipo. \n- Aprovechar y coordinar equipos multifuncionales cuando sea necesario (Legal, Ingeniería, Marketing, Producto) para coordinar eficientemente implementaciones y despliegues de productos complejos. \n- Colaborar con los líderes de Ventas y Ejecutivos de Cuenta para buscar nuevas oportunidades comerciales dentro de cuentas existentes durante la implementación, incluso cuando no haya una actividad activa de entrega. \n- Obtener un conocimiento profundo y amplio del Producto de TetraScience, lo que te permitirá evangelizarlo y explicarlo a los equipos del cliente de manera que cada perfil lo comprenda. \n- Trabajar estrechamente con los equipos de producto para hacer realidad las solicitudes de mejora de los clientes, entregar mayor valor y mantener a los clientes informados sobre los detalles relevantes de la hoja de ruta del producto. \n- Mantenerte actualizado sobre las tendencias industriales y tecnologías emergentes, posicionando a TetraScience como líder de pensamiento en el mercado. \n- Colaborar con Ejecutivos de Cuenta para crear y ejecutar planes específicos por cuenta, con el fin de alcanzar objetivos de expansión y apoyar la estrategia de renovación. \n- Mantener relaciones continuas con clientes existentes, asegurando altos niveles de satisfacción y retención del cliente, mientras amplías tu red dentro de las cuentas. \n- Gestionar pronósticos de renovación y salud de las cuentas, proporcionando actualizaciones regulares a la dirección sobre el progreso hacia las metas de tus cuentas. \n- Liderar con el ejemplo e inspirar a tus equipos de entrega para que realicen el mejor trabajo de sus vidas. \n- Aplicar habilidades analíticas y de inteligencia emocional para generar ideas a partir de las estrategias de datos y las acciones de los clientes, respectivamente.\n\nBeneficios \n- Cobertura de beneficios al 100 % pagada por el empleador para todos los empleados elegibles y sus familiares inmediatos. \n- Tiempo libre remunerado ilimitado (PTO). \n- Plan 401K. \n- Puesto remoto: trabaja donde quieras. \n- Seguro de vida, seguro de discapacidad a largo y corto plazo (LTD/STD), pagados por la empresa. 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