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Generamos investigaciones cualitativas y cuantitativas pioneras mediante un enfoque centrado en el diseño creativo, la ejecución rigurosa y conclusiones duraderas. Nuestro equipo piensa fuera de lo convencional, sigue un proceso de ejecución constante y está facultado para producir investigaciones de la más alta calidad que realmente importan a nuestros clientes. En Murphy Research, facilitamos las decisiones difíciles.\n\nEstamos buscando activamente Asociados de Investigación a tiempo completo para unirse al equipo consultivo de Murphy Research. En este puesto, ayudarás en el desarrollo, ejecución y análisis de proyectos para una amplia variedad de empresas de la lista Fortune 500. Todos nuestros investigadores consultores trabajan en diversos sectores y en proyectos variados con clientes como Gatorade, Disney, Visa, DoorDash y Waymo. Esta es una oportunidad emocionante para iniciar tu carrera en consultoría de investigación, apoyando a algunas de las marcas más destacadas del mundo en evaluaciones de mercado, estrategia de marca, desarrollo de productos, fidelización y compromiso del cliente, y estudios de comunicación.\n\nSobre ti:\nTienes formación en ciencias sociales: se prefiere un título o experiencia en laboratorio en psicología, sociología o antropología; estás familiarizado con métodos de investigación cuantitativos y cualitativos adquiridos mediante cursos, pasantías o experiencia laboral. \nHas decidido no seguir una carrera en investigación académica. 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Por el contrario, anticipamos oportunidades, todos juntos nos arremangamos y encontramos formas de lograr lo excepcional.\nAceptamos el cambio\nDesde nuevas tecnologías hasta filosofías laborales, damos la bienvenida a lo inesperado y anticipamos constantemente lo que viene.\nElevar la empatía\nEscuchamos antes de actuar. Esto significa comprender diversas perspectivas y exigirnos un nivel más alto de responsabilidad.\nNunca conformarse\nNos motivamos mutuamente a superar las respuestas fáciles y llegar colectivamente a ideas más grandes e inspiradoras.\n \nPero basta de hablar de nosotros. Hablemos de ti.\n\nEl Consultor Senior de Analítica trabaja con equipos multifuncionales para desarrollar conocimientos sobre consumidores y marcas, proporcionando una base basada en datos para mejorar las experiencias del cliente, aumentar los ingresos y fortalecer la lealtad hacia la marca.\n\nLo que harás:\nParticipación y entrega al cliente\nDesarrollar conocimientos empresariales basados en datos mediante diversas técnicas, incluyendo la recopilación de requisitos, definición de casos de uso, análisis de datos, análisis estadístico, modelado predictivo, visualización de datos y narración de historias con datos.\nLiderar la configuración de plataformas de analítica y paneles de control como Google Analytics, Google Tag Manager, Looker Studio y Adobe Analytics.\nDesarrollar soluciones utilizando herramientas modernas de análisis, modelado, enriquecimiento y visualización de datos, como Looker Studio, Power BI, Tableau, Salesforce Marketing Cloud Intelligence y CRM Analytics.\nDefinir modelos de datos lógicos y desarrollar la arquitectura de datos de apoyo necesaria (por ejemplo, agregados de informes, capa de datos).\nDocumentar y analizar los requisitos del cliente, ofreciendo opciones de diseño, soluciones y recomendaciones.\nGestionar las expectativas del cliente identificando y comunicando riesgos y compromisos en colaboración con el gerente de proyecto y otros miembros del equipo multifuncional.\nDesarrollo de la práctica\nArticular y difundir las capacidades, ofertas y propuesta de valor de la función de analítica digital.\nContribuir al liderazgo de pensamiento, incluyendo el desarrollo de capital intelectual, así como participar en eventos internos y externos como ponente.\nParticipar en actividades de desarrollo de negocios, contribuyendo a la refinación del alcance, estimaciones y respuestas a propuestas.\nMantenerse actualizado sobre tendencias emergentes y certificaciones técnicas, mientras capacita a colegas, formal e informalmente, sobre el entorno de analítica digital.\nDemostrar liderazgo y ofrecer experiencia temática relacionada con datos a equipos en toda la organización.\nQuién eres:\nCapacidad sólida para comprender las necesidades del cliente y liderar conversaciones que puedan desafiar perspectivas establecidas sobre procesos y sistemas.\nFlexibilidad para manejar múltiples demandas, cambios de prioridades y transformaciones rápidas; tienes un alto nivel de comodidad frente a la ambigüedad.\nReconocido como alguien de confianza, empático y responsable en las relaciones con clientes, colegas y otros profesionales del sector.\nDemuestras una actitud positiva; persistes en alcanzar metas y actúas con compromiso hacia el éxito.\nExcelentes habilidades de comunicación escrita y verbal.\nCapacidad para liderar y asesorar con confianza a partes interesadas internas y externas a todos los niveles de las organizaciones, y traducir fácilmente conceptos técnicos a un lenguaje que los interesados comerciales puedan entender.\nLo que aportas:\n7 o más años de experiencia en consultoría o servicios profesionales con clientes.\n7 o más años de experiencia diseñando e implementando soluciones de analítica con énfasis en Google Analytics; conocimientos en Adobe Analytics son un plus.\nAl menos 5 años configurando Google Analytics 4 y Google Tag Manager, con experiencia en herramientas de visualización como Power BI, Looker Studio y Tableau.\nExperiencia desarrollando estrategias integrales de medición y alineando implementaciones de analítica para permitir informes efectivos sobre OKR, KPI y métricas relacionadas.\nExperiencia en el desarrollo de requisitos comerciales y creación de especificaciones funcionales detalladas y otra documentación, como métricas y KPI de analítica digital, historias analíticas visuales y casos de uso.\nDemostrado éxito trabajando en entornos colaborativos diseñando soluciones escalables para satisfacer las necesidades comerciales del cliente.\nExperiencia en programas de estrategia a implementación relacionados con Plataformas de Datos de Cliente (CDP) y analítica digital.\nExperiencia desarrollando o implementando marcos de experimentación (pruebas A/B y multivariadas, optimización de tasas de conversión) y aplicando tácticas de prueba.\nExperiencia desarrollando o contribuyendo a iniciativas de estrategia de datos a nivel empresarial y/o gobernanza de datos es un plus.\nTítulo universitario en marketing, economía, matemáticas o especialidad técnica.\n\nHZTL ofrece una amplia gama de beneficios competitivos a empleados elegibles, incluyendo planes de salud, odontológicos, visión, vida, jubilación, tiempo libre pagado, días festivos pagados, tiempo libre pagado para voluntariado, licencia parental pagada, entorno de trabajo flexible y más.\nEl rango salarial para este puesto a tiempo completo es de $125,000 a $150,000 por año. Nuestros rangos salariales se determinan por rol, nivel y ubicación. El rango mostrado en la publicación refleja el salario mínimo y máximo objetivo para el puesto en todas las ubicaciones de EE. UU. según la fecha de esta publicación. Dentro del rango, la compensación real ofrecida depende de la ubicación laboral del individuo y otros factores adicionales, incluyendo, entre otros, habilidades relacionadas con el trabajo, experiencia, educación y formación relevante, equidad interna dentro del equipo y leyes laborales aplicables. Tenga en cuenta que los detalles de compensación en la publicación del puesto en EE. UU. reflejan únicamente el salario base y no incluyen bonos de desempeño discrecionales u otros incentivos (si aplica).\nPalabras clave: Consultor Senior de Analítica Web, Consultor Estratégico Senior de Analítica, Especialista en Analítica Digital, Estratega de Analítica Digital, Gerente de Analítica Digital, Consultor de Estrategia Digital, Analista Senior de Marketing\nLa descripción anterior no está diseñada para cubrir o contener una lista completa de actividades, deberes o responsabilidades requeridas para este puesto. 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