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Entendemos a los padres. Conocemos muy bien las realidades a menudo increíbles de la paternidad, porque hemos estado en la trinchera. Durante los últimos 9 años, nos hemos dedicado a desarrollar herramientas (y a veces también consejos) que ayudan a simplificar la paternidad, y todo comenzó con los mocos. Desde el lanzamiento de nuestro producto favorito NoseFrida, The SnotSucker, hemos innovado y lanzado más de 100 productos que ofrecen soluciones rápidas y sencillas a problemas de paternidad antiguos. También lanzamos Frida Mom en 2019, con productos para ayudar a las mujeres durante la transición del cuarto trimestre hacia la maternidad. Hoy, Frida tiene más del 70 % de participación en su categoría principal, y nuestros productos se encuentran en más de 50 países y en más de 40.000 tiendas en Estados Unidos, en todos los canales minoristas, desde grandes superficies, supermercados, cadenas de farmacias y tiendas especializadas. Durante 9 años, hemos estado apoyando a los padres mientras navegan por las partes de la paternidad que normalmente no se ven en las redes sociales, con mensajes honestos y directos que brindan respuestas a preguntas que ni siquiera sabían que tenían. Y apenas estamos comenzando.\r\n\r\nCómo harás una diferencia\r\n\r\nEn Frida, el equipo de Medios lidera el impulso para escalar nuestro negocio publicitario y fomentar la innovación digital. Como Gerente de Marketing de Rendimiento, serás responsable de la estrategia, planificación y ejecución de medios en uno de nuestros canales de crecimiento más importantes: la publicidad en Amazon. En este puesto, liderarás toda la planificación, ejecución y análisis de rendimiento de las iniciativas publicitarias en Amazon. Colaborarás con socios externos de agencias para identificar y ejecutar nuevas oportunidades de crecimiento que impulsen las ventas y expandan nuestra presencia en Amazon.\r\nEste puesto depende del Director de Medios y desempeña un papel clave para alcanzar nuevos niveles de rendimiento en uno de nuestros canales de más rápido crecimiento. Las responsabilidades incluyen:\r\n Liderar de principio a fin la gestión de medios en Amazon Advertising, incluyendo presupuesto, planificación, dirección de iniciativas, gestión y reportes\r\n Colaborar con agencias externas para identificar oportunidades de prueba en estrategias de palabras clave, colocación de anuncios y formatos creativos\r\n Crear y mantener una plantilla de revisión trimestral del negocio para hacer seguimiento a métricas clave de rendimiento y ofrecer análisis prospectivos y recomendaciones estratégicas\r\n Trabajar con agencias para descubrir oportunidades de crecimiento, optimizar la combinación de medios y evolucionar la estrategia basándose en datos de rendimiento\r\n Diseñar y analizar pruebas de incremento y mejora vinculadas a momentos clave de la marca, como promociones, campañas de marketing y lanzamientos de productos\r\n Supervisar herramientas de inteligencia competitiva y establecer procesos de reporte para compartir información valiosa en toda la organización\r\n Identificar oportunidades de crecimiento en la gama de productos publicitarios de Amazon y comunicar recomendaciones a los interesados internos\r\n \r\nQué necesitarás\r\n\r\n 3 a 5 años de experiencia gestionando productos de Amazon Advertising, incluyendo Sponsored Products, Sponsored Brands, Programático y Display\r\n Demostrada capacidad para traducir objetivos de campañas en estrategias a nivel de canal con entregables claros y resultados medibles\r\n Experiencia desarrollando marcos de reportes que sinteticen grandes conjuntos de datos; es un plus la familiaridad con herramientas de inteligencia de negocios\r\n Sólido conocimiento del ecosistema de medios, con capacidad para planificar estratégicamente, identificar oportunidades y ejecutar programas orientados al rendimiento\r\n Habilidades analíticas y dominio de Microsoft Excel (por ejemplo, tablas dinámicas, BUSCARV, SUMAR.SI) y herramientas de terceros como Vendor Central y Amazon Marketing Cloud (AMC)\r\n Demostrada capacidad para influir en partes interesadas multifuncionales y elevar las capacidades de marketing para lograr resultados sobresalientes\r\n Persona altamente organizada y autónoma, capaz de gestionar múltiples proyectos simultáneamente y entregar trabajos de alta calidad con gran atención al detalle\r\n Experiencia en marcas de productos para bebés o CPG es un plus\r\n \r\nCon quién trabajarás\r\n\r\nFrida es una organización que valora la colaboración y la comunidad. Trabajarás estrechamente con partes interesadas internas y externas, incluidos los equipos de comercio electrónico, marca y marketing.\r\n\r\nNuestra forma de trabajar\r\n\r\nLa sede central de Frida está ubicada en Miami, Florida, y los puestos autorizados tienen la opción flexible de trabajar de forma remota los lunes y viernes, con el beneficio de conectarse en persona de martes a jueves.\r\n\r\nPor qué te encantará trabajar en Frida\r\n\r\n Amplios beneficios de salud que incluyen:\r\n Planes integrales de medicina, visión y odontología\r\n Seguro de vida pagado por el empleador\r\n Opciones de seguros suplementarios, incluyendo seguro de accidentes, discapacidad a corto plazo y discapacidad a largo plazo\r\n FSA y HSA\r\n Plan 401k con coincidencia hasta el 4 % con vesting inmediato\r\n Programa generoso de días libres pagados que incluye días electivos de PTO, feriados federales, días de enfermedad/bienestar y un día libre por cumpleaños\r\n Licencia parental y de maternidad/paternidad pagada y flexible\r\n Programas semanales de bienestar diseñados para maximizar el tiempo personal y minimizar el tiempo invertido en el autocuidado fuera del horario laboral. Esto incluye una variedad de actividades como manicuras y pedicuras en la oficina, peinados, masajes y servicios de lavado de autos\r\n Oficina amigable con mascotas: ¡siéntete libre de traer a tu mejor amigo al trabajo!\r\n Oportunidades de aprendizaje y desarrollo para crecimiento profesional y personal\r\n Eventos y salidas para toda la empresa. La conexión del equipo está en el centro de nuestra cultura. Esto va desde pequeñas actividades de formación de equipos específicas por departamento o salidas informales hasta nuestro festival anual Fam Jam, que celebra a las personas que te apoyan para dar lo mejor de ti cada día en el trabajo. También organizamos un Día de Servicio anual para apoyar a nuestra comunidad local en Miami y ofrecemos diversas oportunidades de voluntariado durante el año que respaldan nuestra misión de servir a padres y niños\r\n Descuentos exclusivos para empleados en productos\r\n \r\nEEO\r\nFrida ofrece oportunidades de empleo iguales a todos los empleados y solicitantes, y prohíbe cualquier tipo de discriminación o acoso por raza, color, religión, edad, sexo, origen nacional, estado de discapacidad, genética, condición de Veterano protegido, orientación sexual, identidad o expresión de género, o cualquier otra característica protegida por leyes federales, estatales o locales\r\n\r\nPolítica de privacidad\r\nAl postularte para este puesto, reconoces y comprendes que tu información será utilizada tal como se describe en la Política de privacidad para solicitantes de empleo de Frida: https://frida.com/pages/fridababy-job-applicant-privacy-policy\r\n\r\nEnvíos de agencias y terceros\r\nTenga en cuenta que esta es una búsqueda directa liderada por Frida. 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