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Empoderamos a nuestros clientes para que desarrollen operaciones de marketing internas que impulsen el crecimiento, eliminando la dependencia de agencias externas y posicionando sus empresas como las marcas más confiables en sus mercados. \nUna parte fundamental de esto es capacitar y empoderar a las empresas para que asuman el control total de sus sitios web, enseñándoles no solo cómo gestionar su sitio, sino también cómo implementar las estrategias adecuadas para atraer y convertir clientes. Al ayudar a los clientes a desarrollar experiencia interna en estrategia, optimización y gestión de sitios web, garantizamos que su presencia digital impulse el éxito a largo plazo.\n\nDescripción del puesto: \nComo Estratega y Formador de Sitios Web en IMPACT, colaborarás con un equipo para ayudar a las empresas a implementar con éxito el sistema Endless Customers. Trabajarás estrechamente con propietarios de negocios, equipos de marketing y creadores de contenido para desarrollar e implementar estrategias de sitios web de alto rendimiento. Tu enfoque principal será capacitar a ejecutivos y equipos internos en optimización de conversiones, mejores prácticas de experiencia de usuario (UX) y SEO, asegurando que sus sitios web estén diseñados para atraer y convertir clientes. Aunque tu función principal será la capacitación y el coaching, también tendrás oportunidades para crear y perfeccionar sitios web para clientes.\n\nPrincipales responsabilidades: \n- Trabajar con un promedio de 20 clientes en diversos sectores, liderando sesiones de coaching para establecer prioridades de ventas y marketing alineadas con sus objetivos. \n- Capacitar a los clientes en cómo gestionar sus propios sitios web, asegurando que puedan realizar actualizaciones y mejoras con confianza sin depender de agencias externas. \n- Entrenar a los equipos en habilidades de optimización de sitios web, incluyendo mejores prácticas de SEO, pruebas A/B y toma de decisiones basada en análisis. \n- Realizar actividades de optimización de sitios web junto con los clientes, centrándose en UX, optimización de tasas de conversión (CRO) y visibilidad en motores de búsqueda. \n- Liderar auditorías estratégicas de sitios web para evaluar UX, navegación, rendimiento del sitio y eficacia del contenido. \n- Apoyar a los clientes en la gestión de plataformas web, con enfoque en HubSpot y WordPress (experiencia en otros CMS es un plus). \n- Implementar herramientas web impulsadas por IA para mejorar la personalización, automatización y experiencia del cliente. \n- En ocasiones, planificar y optimizar sitios web para clientes cuando sea necesario, asegurando que sean fáciles de usar y orientados a conversiones. Trabajar en conjunto con el equipo interno de diseño y desarrollo web de IMPACT para crear estrategias de sitios web cohesivas y orientadas a resultados.\n\nRequisitos: \n- Pasión por el crecimiento de pequeñas empresas: te importa genuinamente ayudar a emprendedores y pequeñas empresas a crecer y prosperar. \n- Experiencia en coaching ejecutivo: comodidad al asesorar y capacitar a ejecutivos de pequeñas empresas, con experiencia previa en guiar equipos de liderazgo. \n- Nuestro objetivo es formar a nuestros clientes para que sean lo más autónomos posible, mientras también les ayudamos a obtener logros rápidos y éxitos tempranos. Debes saber distinguir cuándo enseñar al cliente a hacerlo por sí mismo y cuándo hacerlo tú por ellos. \n- Experiencia demostrada en estrategia web, diseño de UX y CRO. \n- Dominio de HubSpot y WordPress; conocimientos adicionales en otros CMS son un plus. \n- Conocimiento de sistemas de coaching empresarial: experiencia práctica con marcos como Endless Customers (They Ask, You Answer), EOS, Scaling Up u otros sistemas similares, y disposición para adoptar estos principios en tus estrategias web. \n- Sólidos conocimientos de marketing digital: conocimiento actualizado de marketing entrante y digital, incluyendo HubSpot, SEO y actualizaciones de algoritmos, investigación de palabras clave, Google Analytics, SEMrush (o herramientas similares), optimización de tasas de conversión (CRO), mejores prácticas en redes sociales y YouTube, marketing por correo electrónico, cumplimiento normativo en marketing, IA aplicada a ventas y marketing, estrategias de marketing de contenidos y gestión de CMS. \n- Familiaridad con análisis web, pruebas A/B y toma de decisiones basada en datos. \n- Experiencia con herramientas web impulsadas por IA para personalización, automatización u optimización. \n- IMPORTANTE: Experiencia y entusiasmo por las ventas: experiencia en ventas y motivación para perfeccionar tus habilidades y contribuir a los esfuerzos de ventas de IMPACT. \n- Capacidad para traducir conceptos web complejos en estrategias accionables para clientes no técnicos. \n- Compromiso con el aprendizaje y el crecimiento: capacidad para aprender rápidamente y enseñar el sistema Endless Customers, así como otras habilidades en marketing, ventas, negocios y comunicación. \n- Sólidas habilidades de redacción, gramática y narración: capacidad para crear y ayudar a los clientes a crear contenido atractivo y libre de errores que engage a su audiencia. \n- Mentalidad orientada a procesos: disposición para seguir procesos y manuales establecidos con precisión, a la vez que contribuyes al desarrollo y mejora de estos procesos. \n- Fuerte gestión del tiempo y de proyectos: altamente organizado, capaz de trabajar de forma independiente, cumplir plazos y gestionar múltiples proyectos. Experiencia con sistemas de gestión de proyectos, siendo un plus la experiencia con Scrum.\n\nBeneficios: \nEste puesto ofrece un salario competitivo entre $80,000 y $100,000 según experiencia, con incentivos adicionales sobre el salario base. \nIMPACT ofrece un paquete completo de beneficios, que incluye: \n- Cobertura de salud, visión y odontología. \n- Plan 401(k) con aporte de la empresa. \n- Tiempo libre pagado y horario laboral flexible. \n- Licencia parental pagada para apoyar a tu familia en crecimiento.\n\nEstamos comprometidos a apoyar a nuestros empleados con una combinación de recompensas económicas, equilibrio entre trabajo y vida personal, y la flexibilidad necesaria para prosperar en un entorno dinámico y colaborativo.\n\nEntorno de trabajo: \nEn IMPACT, nuestra cultura se basa en nuestros valores fundamentales de ser proactivos, responsables, empáticos y orientados al equipo. 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Este es un momento emocionante para nosotros, ya que estamos expandiendo nuestro negocio de software como servicio (SaaS) vertical B2B y modernizando nuestros productos para el futuro. Si eres un pensador estratégico que se desenvuelve bien en entornos complejos, te motiva el impacto y deseas trabajar con un equipo apasionado por crear excelentes productos y ayudar a los clientes, nos encantaría hablar contigo.\n\nCreemos en el compañerismo, la perseverancia y la innovación: nuestros valores fundamentales. Ya sea colaborando internamente o ayudando a los clientes, enfrentamos cada desafío con humor, optimismo y un firme compromiso con el éxito.\n\nCOORDINADOR DE MARKETING\n\nFoley busca un Coordinador de Marketing dinámico y detallista para apoyar a nuestro equipo de marketing en crecimiento. Esta es una excelente oportunidad para una persona motivada que contribuya en una amplia gama de actividades de marketing, desde la creación de contenido y el apoyo en redes sociales hasta el análisis de datos y la coordinación de eventos. Desempeñarás un papel fundamental en la ejecución de estrategias de marketing y en garantizar el funcionamiento fluido de las campañas. Si eres una persona proactiva y organizada con pasión por el marketing, te animamos a postular.\n\nEsta es una posición REMOTA: pueden postular personas que residan en AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, MI y WI.\n\nLa remuneración comienza en $50,000 al año.\n\nLO QUE HARÁS\n\nCreación de contenido:\n- Apoyar en el desarrollo de contenido y redactar textos para diversos canales de marketing, utilizando herramientas de inteligencia artificial para optimización.\n- Diseñar y producir anuncios gráficos atractivos, publicaciones para redes sociales y otros activos digitales utilizando herramientas de diseño como Canva o Adobe Creative Suite.\n- Asistir en la elaboración de presentaciones visualmente atractivas en PowerPoint para webinarios, eventos corporativos y comunicaciones internas.\n- Mantener y organizar una biblioteca completa de recursos de contenido, asegurando que los nuevos materiales de marketing y casos de uso de clientes estén fácilmente accesibles.\n\nInformes y análisis:\n- Generar y compilar informes de rendimiento para redes sociales, campañas de email marketing y otras iniciativas de marketing digital utilizando plataformas como Google Analytics, paneles de análisis de redes sociales y sistemas de email marketing.\n- Apoyar al Gerente de Marketing Digital mediante el análisis de datos de rendimiento de campañas y proponiendo mejoras basadas en datos.\n\nCreación de videos:\n- Grabar fragmentos de video en eventos corporativos, demostraciones de productos o entrevistas a clientes para crear contenido atractivo.\n- Realizar entrevistas en video a clientes actuales para obtener testimonios convincentes y crear contenido valioso que sirva como prueba social.\n- Editar y optimizar el contenido de video para su integración fluida en diversas plataformas y canales digitales.\n\nGestión de redes sociales:\n- Colaborar estrechamente con el equipo de redes sociales para programar y gestionar calendarios de contenido en diferentes plataformas.\n- Implementar estrategias de pruebas A/B en el contenido de redes sociales, medir meticulosamente el rendimiento e iterar en los enfoques para optimizar el compromiso y las tasas de conversión.\n- Monitorear activamente las plataformas de redes sociales, interactuar con nuestra audiencia en línea y fomentar la participación comunitaria.\n\nColaboración entre equipos:\n- Trabajar en estrecha colaboración con el Gerente de Contenido para recopilar estadísticas e información clave sobre el rendimiento de campañas de correo electrónico y redes sociales.\n- Brindar apoyo valioso a otros equipos de marketing atendiendo solicitudes puntuales de creación y necesidades de informes.\n- Gestionar y mantener el calendario general de marketing, asegurando que todas las actividades planificadas estén correctamente programadas, rastreadas y alineadas.\n\nCoordinación de eventos:\n- Colaborar con los Gerentes de Programas de Marketing en la preparación de diversos eventos, contribuyendo a la promoción previa al evento, el apoyo en el lugar durante el evento y las actividades de seguimiento posteriores.\n- Apoyar eventos virtuales, como webinarios, tanto en labores internas como en funciones visibles para el público.\n\nLO QUE BUSCAMOS EN TI\n- Título de asociado o licenciatura en Marketing, Comunicaciones o campo relacionado.\n- 1 a 3 años de experiencia en un puesto de apoyo en marketing.\n- Dominio de herramientas de diseño como Canva o Adobe Creative Suite.\n- Experiencia con plataformas de redes sociales y herramientas de programación.\n- Conocimiento de herramientas de análisis web (por ejemplo, Google Analytics).\n- Excelentes habilidades organizativas y de gestión del tiempo.\n- Excelentes habilidades de comunicación escrita y verbal.\n\nLO QUE TE ENCANTARÁ DE FOLEY\n\nLas personas: Nuestros equipos cercanos y excepcionalmente talentosos son el corazón de Foley. Nuestros empleados y clientes destacan constantemente nuestro espíritu de equipo. Consulta los comentarios de nuestros clientes en Trustpilot.\n\nExcelentes beneficios: Elige entre 3 planes médicos, 2 niveles de planes dentales y 2 niveles de planes de visión. Disfruta de generosas vacaciones, días de enfermedad y tiempo personal, además de un plan 401K con aporte de la empresa. Apoyamos tu bienestar para que puedas vivir tu mejor vida.\n\nIdeas sobre egos: En nuestro entorno emprendedor, tienes la libertad de explorar nuevas ideas y enfoques, respaldado por un equipo colaborativo.\n\nCrecimiento profesional: Priorizamos el crecimiento interno y animamos a los empleados a postularse a nuevas oportunidades. Nuestro equipo de Operaciones de Personal está aquí para ayudarte a planificar y alcanzar tus metas profesionales.\n\nNuestro entorno: Celebramos el éxito y creemos en la transparencia y el trabajo en equipo. Invertimos en herramientas de colaboración para garantizar interacciones cara a cara, incluso en espacios virtuales. Muchos de nuestros puestos son remotos, pero nos aseguramos de que nuestros empleados sigan comprometidos y conectados.\n\nQué hacemos y cómo lo hacemos\n\nMuchas empresas gestionan la contratación, la verificación de antecedentes y la gestión regulatoria de forma fragmentada, utilizando diferentes proveedores para reclutamiento, verificación y requisitos regulatorios. Este enfoque es ineficiente, costoso y aumenta el riesgo de pasar por alto detalles importantes.\n\nEn Foley, ofrecemos una plataforma integral que gestiona la contratación, la verificación y los requisitos regulatorios bajo un mismo techo. Al integrar tecnología potente con nuestra amplia experiencia, ofrecemos una experiencia completa y superior a nuestros clientes.\n\nHacia dónde vamos\n\nEstamos desarrollando continuamente nuevas soluciones para enfrentar futuros desafíos en reclutamiento, verificación y gestión regulatoria. Nuestro enfoque se centra en aprovechar la recolección extensiva de datos y tecnologías innovadoras, como el análisis predictivo, para identificar al mejor talento y evaluar los riesgos empresariales. Nuestro objetivo es ofrecer soluciones de vanguardia que impulsen el éxito.\n\nCómo es trabajar con nosotros\n\nProfundizar: Conviértete en un experto en una industria especializada.\nCrecimiento continuo: Desarrolla tu carrera y tus habilidades.\nAmigos para toda la vida: Crea relaciones duraderas en el camino.\n\nSomos una empresa de más de 250 personas al borde de un crecimiento explosivo, gracias a nuestra tecnología impulsada por inteligencia artificial y al análisis predictivo. 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