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próspera empresa de comercio electrónico y un estudio de bellas artes dedicado a preservar y elevar el arte de la narración artesanal. Creamos obras de arte únicas, hechas a mano, y artículos de regalo personalizados que rinden homenaje al espíritu del Oeste estadounidense, diseñados para contar una historia singular y construidos para durar.\r\n\n\r\n\nBuscamos a un experto digital creativo y minucioso que se haga cargo y ejecute toda nuestra estrategia de marketing digital. Este puesto de alto impacto, con salario fijo y exento, es fundamental para gestionar nuestra presencia en línea, impulsar conversiones mediante medios pagados sofisticados y traducir el alma de nuestro trabajo en una voz audaz y auténtica que resuene con nuestros coleccionistas. 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Este puesto es el principal impulsor de nuestras ventas digitales directas al consumidor (DTC), lo que exige una atención meticulosa a los detalles, una mirada creativa y excelentes habilidades organizativas para gestionar campañas complejas en múltiples plataformas.\r\n\n\r\n\nEl DCSMC trabaja estrechamente con el Gerente de Operaciones, el Coordinador de comercio electrónico, el Director Creativo y el COO, integrando la creación de contenido con la publicidad dirigida y los objetivos de ventas.\r\n\n\r\n\nCOORDINACIÓN DE CANALES DIGITALES Y MEDIOS PAGADOS\r\n\nEjecución centrada en la marca: Garantizar que todo el contenido y todas las campañas pagadas cumplan estrictamente con los estándares de marca y la ética artística, para apoyar nuestro objetivo principal de contar la historia de la marca y evitar tácticas cortoplacistas o desesperadas.\r\n\n\r\n\nEjecución de redes sociales y contenido: Crear y ejecutar el calendario de contenido, su implementación y su supervisión en todos los canales de redes sociales (Instagram, Facebook, Pinterest, TikTok, etc.).\r\n\n\r\n\nGestión de medios pagados: Crear, desplegar y gestionar diariamente todas las campañas publicitarias digitales pagadas en distintas plataformas, incluidos Meta Ads Manager, Pinterest Ads y Google Ads, centrándose en alcanzar los objetivos establecidos de tráfico y conversión.\r\n\n\r\n\nEjecución de correo electrónico y SMS: Ejecutar campañas y automatizaciones de marketing por SMS para suscriptores mediante Klaviyo, asegurando que los mensajes se envíen según el cronograma y coincidan con las iniciativas de ventas, los lanzamientos de productos y otras actividades.\r\n\n\r\n\nAdaptación creativa: Supervisar el redimensionamiento y la adaptación de los activos creativos para cada canal, coordinando directamente con diseñadores internos o externos para el desarrollo gráfico, proporcionando especificaciones precisas y retroalimentación detallada.\r\n\n\r\n\nINFORMES, SEGUIMIENTO Y DOCUMENTACIÓN\r\n\nSeguimiento de los gastos publicitarios: Documentar y seguir rigurosamente los gastos publicitarios en todas las plataformas, garantizando la recopilación precisa de datos en relación con el presupuesto y el avance de las ventas.\r\n\n\r\n\nSupervisión de gastos: Documentar y proponer al CFO cambios importantes en el presupuesto de las campañas o reasignaciones, asegurando que los objetivos se comparen con los gastos finales aprobados.\r\n\n\r\n\nDocumentación del rendimiento: Compilar y entregar informes trimestrales sobre el rendimiento de los canales digitales para su revisión, centrándose exclusivamente en los resultados documentados (sin análisis estratégicos).\r\n\n\r\n\nApoyo al seguimiento de ventas: Proporcionar datos y cifras de ventas para las iniciativas de ventas online DTC y reportar sobre el progreso de las ventas online DTC frente a las metas mensuales y anuales de ingresos.\r\n\n\r\n\nREDES SOCIALES Y CREACIÓN DE CONTENIDO\r\n\nCuración/creación de contenido: Planificar y ejecutar un calendario sólido de contenido, incluyendo: Capturar y archivar fotos y vídeos «detrás de cámaras» (BTS) para uso en redes sociales y en el sitio web.\r\n\n\r\n\nGrabar vídeos BTS mientras se desarrolla nueva obra de arte y editarlos como Reels para Instagram, así como realizar las ediciones finales para la página de inicio del sitio web.\r\n\n\r\n\nCompromiso con la comunidad: Interactuar con los comentarios y los mensajes directos (DM) de los seguidores en Facebook e Instagram, asegurando que todas las comunicaciones reflejen los acontecimientos del estudio, los lanzamientos artísticos y nuestros altos estándares de atención al cliente.\r\n\n\r\n\nAsociaciones y medios: Actuar como enlace entre el artista y socios de estilo embajador (como onX Maps).\r\n\n\r\n\nAPOYO Y PROCESOS DE MARKETING\r\n\nGestión de proyectos: Ejecutar y coordinar tareas relacionadas con redes sociales para todas las iniciativas de marketing (ventas online, lanzamientos de productos, etc.), utilizando Asana para la gestión y comunicación de todas las tareas del proyecto.\r\n\n\r\n\nApoyo a eventos y actividades fuera de línea: Ayudar con la promoción previa al evento mediante canales digitales y con el resumen y seguimiento posteriores al evento.\r\n\n\r\n\nCoordinación interna: Participar en todas las sesiones de planificación interna y en las reuniones semanales departamentales para alinear la ejecución del contenido con las iniciativas estratégicas.\r\n\n\r\n\nEjecución tecnológica: Coordinar y ejecutar tareas relacionadas con la implementación de nuevas tecnologías de marketing (por ejemplo, Optimonk).\r\n\n\r\n\n// CUALIFICACIONES IDEALES //\r\n\n\r\n\nBuscamos a un candidato con una sólida formación en marketing digital y una pasión por las artes. Animamos a postularse a quienes consideren que su experiencia o conocimientos relacionados podrían ser adecuados, incluso si no coinciden exactamente con lo indicado a continuación.\r\n\n\r\n\nMás de 4 años de experiencia profesional ejecutando campañas de contenido y medios pagados en marketing digital para una marca o empresa.\r\n\n\r\n\nExperiencia demostrable en Meta Ads Manager, Pinterest Ads y Google Ads para el despliegue, monitoreo y seguimiento preciso de campañas.\r\n\n\r\n\nExperiencia comprobada con Klaviyo (o una plataforma similar de alto nivel para correo electrónico/SMS) para ejecutar campañas programadas y automatizaciones.\r\n\n\r\n\nExcelentes habilidades de redacción, narración visual y edición de vídeo (para contenido de formato corto como Reels), con un sentido estético refinado adecuado para las bellas artes.\r\n\n\r\n\nConocimiento práctico de Asana (o software similar de gestión de proyectos) y gran capacidad para gestionar tareas complejas y plazos.\r\n\n\r\n\nHabilidades organizativas meticulosas.\r\n\n\r\n\nAlineación con los valores fundamentales\r\n\nBuscamos a un candidato que encarne los siguientes valores corporativos en su trabajo diario:\r\n\n\r\n\nPionero incansable: Impulsado a enfrentar obstáculos con entusiasmo, buscar desafíos más allá de su zona de confort y priorizar logros significativos.\r\n\n\r\n\nGuardián constante: Confiable, asume responsabilidad personal por la calidad y puntualidad, y mantiene rigurosos estándares de ejecución.\r\n\n\r\n\nEspíritu colaborativo: Motivado por el trabajo en equipo, ayuda activamente al crecimiento de los demás y siempre participa con mentalidad abierta y disposición para comunicarse con claridad.\r\n\n\r\n\nCreador consciente: Enfocado en el impacto a largo plazo, trabaja de forma estratégica y combina métodos probados con pensamiento exploratorio para expandir fronteras sin sacrificar la calidad.\r\n\n\r\n\n// HORARIO //\r\n\n\r\n\nEste puesto es de jornada completa, con salario fijo y exento, requiriendo un compromiso mínimo de 40 a 45 horas semanales. 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