NOT A REMOTE POSITION Role Overview We’re hiring a Digital Marketing Specialist to plan, execute, and optimize multi-location PPC and paid media programs for our franchise network. You’ll blend hands-on campaign management with data analysis and AI-assisted workflows to lower cost per lead and improve lead quality. Key Responsibilities • Build, launch, and optimize Google Ads campaigns (Search, Performance Max, Local) across multiple franchise locations • Own keyword strategy, audience signals, ad copy, assets, and extensions; maintain shared asset libraries • Implement and validate conversion tracking in GA4 and Google Tag Manager, safeguard attribution quality • Analyze performance and deliver clear recommendations using Looker Studio (or equivalent dashboards) • Partner with SEO/content and operations to align paid programs with full-funnel lead generation • Run structured experiments (bids, creatives, landing pages) to lift conversion rate and ROAS • Leverage automation and AI (e.g., scripts, rules, PMax asset optimization, LLM-assisted ideation) to scale efficiently • Educate and consult with franchise owners on results, insights, and next steps Qualifications • 1+ years of hands-on PPC experience (multi-location or franchise/local services preferred) • Proficiency with Google Ads, GA4, Google Tag Manager, and Looker Studio • Working knowledge of Performance Max, audience strategies, and data-driven creative • Track record improving CPL/ROAS through testing and automation • Strong communicator able to explain data and recommendations to non-marketers Nice to Have • Experience with call tracking (e.g., CallRail), CRM/lead routing, and offline conversion imports • CRO experience (A/B testing, form optimization, page speed, and UX basics) • Comfort with spreadsheets or basic SQL; familiarity with Ads scripts or APIs About All County® All County® Property Management is a national residential property management franchise. Our corporate marketing team supports local franchise owners with demand generation that drives owner leads and resident inquiries. What We Offer • Impact at national scale while partnering closely with local franchise owners • An innovative, supportive team that values experimentation and clear results • Competitive compensation, benefits, and professional growth Part time or full time - employees choice - students ok -please send your resume, experience, salary requirements and anything else you would like to add.