




Summary: Seeking an experienced SEO and online reputation specialist to manage a Los Angeles law firm's digital presence amidst negative press, focusing on factual corrections and building owned digital assets. Highlights: 1. Manage online reputation during active negative press coverage 2. Engage in interesting work with a real budget 3. Opportunity to execute cleanly and discreetly for above market rate Title: SEO / Reputation Operations — LA Law Firm — $30-$45/hr Body: Looking for an experienced SEO / online reputation specialist to manage a Los Angeles law firm's digital presence during a period of active negative press coverage. Full disclosure upfront so we don't waste each other's time: The firm has been the subject of several Los Angeles Times articles and is currently navigating a public State Bar matter. We are not asking you to suppress, hide, or remove legitimate news coverage. We are asking you to: Correct demonstrably false statements being repeated by AI platforms (one competitor has published pages falsely claiming our firm has closed) Clean up fragmented and inconsistent business listings across 80+ directories Build out our owned digital assets (website, LinkedIn, attorney profiles, Wikidata) Create authoritative content on neutral subjects (firm operations, legal commentary, charitable involvement) Monitor what AI systems say about the firm and submit factual corrections through official channels If you are not comfortable working for a firm with this kind of public profile, this is not the role for you, and that's fine — please don't apply. If you are comfortable, the work is interesting, the budget is real, and we will pay above market rate for someone who executes cleanly and discreetly. Requirements: 3+ years SEO / digital marketing execution Ahrefs or Semrush proficiency Schema markup, citation management, AI search monitoring Discretion (you will sign an NDA before access to firm systems) US-based, English fluent Available 20-30 hours/week, hybrid LA preferred Compensation: $30-$45/hour DOE, W-2 or 1099, tools budget provided. To apply: Reply with resume, examples of prior reputation/SEO work, and a brief note on whether you've worked with law firms or other businesses navigating public reputation issues before. References will be checked.


