Summary: Wandel is seeking a creative and strategic Social Media & Content Marketing Manager to amplify brand presence, grow community, and drive sales through authentic storytelling and compelling visual content. Highlights: 1. Own social media strategy and bring the Wandel story to life. 2. Create engaging content across all social channels, including short-form video. 3. Manage influencer partnerships and lead creative content campaigns. Wandel is looking for a creative, strategic, and execution-focused Social Media & Content Marketing Manager to amplify Wandel's brand presence and grow our community across all social platforms. The goal is to drive retail and online sales through authentic storytelling and compelling visual content. As Wandel continues expanding throughout the Northeast, this person will own our social media strategy, oversee organic and paid campaigns, and ensure every piece of content aligns with our brand voice and business goals. Working closely with the Founder, you'll sit at the intersection of communications, content, and marketing to bring the Wandel story to life.We're looking for a self-starter who thrives on turning everyday moments into engaging content that stops people from scrolling and inspires them to grab a bag of Wandel. Whether it's reaching into the pantry for a snack, tossing a bag into a grocery cart at Whole Foods, or sharing a favorite recipe, you'll recognize and capture the moments that make consumers stop...and Wandel. Key Responsibilities Social Media Strategy & Content Planning •Develop, manage, and execute a rolling 3–4-month social media content calendar. •Build platform-specific strategies for Instagram, TikTok, Facebook, and YouTube that align with brand positioning and audience behavior. •Maintain consistent posting cadence while adapting content to each platform's best practices. •Recommend content formats, trends, and creative concepts that maximize engagement and reach. Content Creation & Storytelling •Create content that reinforces Wandel's brand identity while showcasing our products in authentic, everyday settings. •Create engaging, on-brand content across all social channels, including: oShort-form video (Instagram Reels, TikTok, Facebook Reels, YouTube Shorts) oMotion graphics oStatic graphics oLifestyle photography oBehind-the-scenes content oProduct storytelling Editorial Content Pillars •Develop content around core brand themes, including: oProduct & Brand Story oRetail Partner Spotlights oFoodie & Lifestyle Content oCustomer Testimonials o#HowIWandel User Stories oRecipes & Snack Inspiration oEvents & Community Engagement oCollaborations & Partnerships oInfluencer Content oSeasonal & Promotional Campaigns Campaign Support & Performance •Support both organic and paid marketing initiatives by: •Coordinating with marketing, sales, publicity, product, and business development teams. •Creating content that supports retail promotions, including: oTemporary Price Reductions (TPRs) oEveryday Low Price promotions oWhole Foods Market promotional periods oBOGO campaigns oNew product launches oRetail activations and in-store events •Track social performance, engagement, and follower growth. •Prepare monthly reporting with insights and recommendations. •Continuously test, learn, optimize, and scale high-performing content. Creator & Influencer Partnerships •Identify, recruit, and manage relationships with influencers and creators. •Develop Instagram Collaboration opportunities and creator partnerships. •Coordinate product seeding and content partnerships. •Execute giveaways and collaborative campaigns with complementary brands. •Partner with creators, talent, retail partners, and internal experts to produce authentic, credible, and engaging content. Qualifications We're looking for someone who: •Has 3-5+ years of experience managing social media for a consumer brand, preferably in food, beverage, CPG, or lifestyle. •Has exceptional storytelling instincts and understands what performs across social platforms. •Is highly skilled in creating and editing short-form videos. •Has a strong eye for design, composition, photography, and visual branding. •Is proficient with tools such as Canva, Adobe Creative Suite, CapCut, or similar creative platforms. •Understands social analytics and can translate performance into actionable insights. •Has experience managing influencer marketing and creator partnerships. •Is organized, proactive, and comfortable managing multiple projects independently. •Brings fresh ideas, creative energy, and a passion for building brands through content. New to Wandel? Learn more about us at eatwandel.com
Craigslist · HR
Craigslist · HR
