Summary: Apollo Roofing Company is seeking a Lead Operations & Conversion Manager to oversee inbound lead operations, appointment setting, dispatch coordination, and CRM management to maximize efficiency and profitability. Highlights: 1. Lead Dispatch and Appointment Setting Department 2. Oversee inbound lead operations and conversion optimization 3. Drive a culture focused on responsiveness, accountability, and results Lead Operations & Conversion Manager Apollo Roofing Company | Walnut Creek, CA Full-Time & On-Site About Apollo Roofing Company Apollo Roofing Company is one of the San Francisco Bay Area's leading residential and commercial roofing contractors, serving homeowners and businesses throughout San Francisco, Walnut Creek, San Jose, and surrounding communities. We specialize in roof replacement, repairs, maintenance, and roofing solutions across shingle, tile, metal, TPO, and flat roofing systems. Our reputation is built on exceptional craftsmanship, outstanding customer service, operational excellence, and a commitment to delivering roofing systems built to last. As we continue to expand, we are seeking a highly driven and results oriented Lead Operations & Conversion Manager to lead our Dispatch and Lead Management Department. Position Overview This is a leadership role responsible for the complete oversight of inbound lead operations, appointment setting performance, dispatch coordination, CRM management, and conversion optimization. The Lead Operations & Conversion Manager will be accountable for ensuring every lead is properly managed from initial inquiry through appointment, sale, and revenue generation. This individual will lead the dispatch and appointment\-setting team, develop performance standards, improve conversion processes, monitor key metrics, and create operational systems that maximize efficiency and profitability. This is not a marketing position and not a traditional call center management role. We are looking for an operational leader who understands lead accountability, process management, performance analytics, staff management, and customer conversion. Lead Operations & Performance Management -Assume full ownership of all inbound lead activity across multiple lead sources. -Ensure immediate response times and proper lead handling procedures are consistently followed. -Develop and enforce lead management processes that eliminate missed opportunities. -Monitor lead flow from initial inquiry through appointment, estimate, sale, and completed project. -Establish and maintain performance benchmarks for response times, booking ratios, conversion rates, and customer follow up. Dispatch & Appointment Setting Leadership -Manage and supervise the Dispatch and Appointment Setting team. -Ensure all incoming service requests, inspections, estimates, and appointments are scheduled efficiently. -Balance technician and sales representative schedules to maximize productivity. -Resolve scheduling conflicts, operational bottlenecks, and customer service issues. -Maintain high standards for professionalism, communication, and customer engagement. CRM & Data Management -Serve as the primary administrator and operational leader for GoHighLevel or comparable CRM platforms. -Ensure accurate lead tracking, pipeline management, workflow automation, and reporting. -Maintain data integrity across all systems. -Create and manage dashboards that provide real\-time visibility into department performance. -Implement improvements to CRM workflows that increase efficiency and conversion rates. Analytics & Conversion Optimization Track and analyze: -Lead to appointment conversion rates -Appointment to sale conversion rates -Revenue by lead source -Cost per lead -Cost per appointment -Customer acquisition metrics -Team performance metrics -Identify inefficiencies within the lead pipeline and implement corrective action plans. -Evaluate advertising and lead source performance. -Provide recommendations regarding lead source investment, budget allocation, and operational improvements. -Develop reporting systems that allow leadership to make informed business decisions. Leadership & Accountability -Coach, mentor, and develop dispatch and appointment setting personnel. -Establish clear performance expectations and accountability standards. -Conduct team meetings, performance reviews, and ongoing training. -Create and document Standard Operating Procedures (SOPs). -Drive a culture focused on responsiveness, accountability, customer service, and results. Required Qualifications -Minimum 5+ years of experience in Operations Management, Lead Operations, Dispatch Management, Appointment Setting, or Conversion Management. -Proven experience leading teams in a high volume lead environment. -Strong understanding of customer acquisition workflows and lead conversion strategies. -Experience managing appointment setting or dispatch departments. -Advanced CRM management experience, preferably with GoHighLevel. -Strong analytical and reporting abilities. -Experience creating KPIs, dashboards, and performance scorecards.- Exceptional organizational, communication, and leadership skills. -Ability to manage multiple priorities in a fast paced environment. -Demonstrated track record of improving operational performance and conversion rates. Highly Preferred Qualifications : Leadership experience within Roofing, HVAC, Solar, Restoration, Construction, or Home Improvement industries. -Experience managing multiple lead sources and large inbound lead volumes. -Advanced knowledge of CRM automation, workflow development, and reporting systems. -Experience scaling operations during periods of rapid company growth. -Bachelor's Degree in Business Administration, Operations Management, Marketing, Communications, or a related field is preferred. The ideal candidate will: -Ensure no lead is left unattended or neglected. -Create systems that improve booking and conversion performance. -Increase operational efficiency across the Dispatch Department. -Maintain accurate reporting and performance visibility. -Hold team members accountable to clearly defined standards. -Consistently improve lead to sale conversion metrics. -Help drive sustainable revenue growth for Apollo Roofing Company. If you are a proven operations leader with a passion for process improvement, team development, lead conversion, and measurable results, we encourage you to apply. How to Apply : Respond to this email with your resume and then contact : Jennifer Permit Manager, at (925) 329‑1896 to apply or request an interview.
Craigslist · HR
Craigslist · HR
