Workable
Public Relations Senior Account Executive
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.
Having worked in comms for a number of years, SourceCode’s Senior Account Executives are expected to have developed a solid media network and an aptitude for working with media to co-create stories. We want our team members to be given responsibilities and opportunities to help them grow as professionals. Opportunity is earned and is celebrated across the wider team.
Salary Band:
$70,000 - $85,000
What You’ll Do:
Begin to build rapport and trust with client contacts and assuming the lead client contact role for all tactical matters; guide and lead client calls and meetings where needed
Develop pitches, build accurate target media list in Muck Rack, draft thoughtful briefing materials, engage with media, and build core reporter relationships to drive results for clients
Analyze Muck Rack data to draw out themes and trends and inform more effective engagement strategies, client counsel, and where pivots are needed
Understand client roster & being strategic about leverage cross-client opportunities
Read and share relevant news each day with teams and clients; demonstrate understanding of client media priorities
Consume industry news to understand how it might impact or connect to clients; lead fuel rapid response
Effectively track speaker/awards/events/ed cals/seasonal calendar to maximize client success
Research and identify targeted influencers
Social calendar management and content creation; build integrated strategies
Deliver call/meeting reports to team leads for review, requiring minimal edits each time
Responsible for reporting, including drafting agendas, action items, priorities and recap emails
Project manage account work across teams, building and tracking tasks in Asana
Take the lead on the development of written communication such as press releases, blog posts, award entries/speaking submissions, and longer length bylines to brief
Brainstorming and creative thinking; be vocal contributors across all elements of campaigns but most notably in internal and client brainstorms and planning sessions to contribute to team success
Respond/communicate to internal requests in a timely manner
Demonstrate understanding of client goals and KPIs; alert team members if tasks/KPIs are delayed or off track & have some recommendation about how to remedy
Participation in business development – research and synthesize information, provide input into proposal development, and take an active role in the pitch meeting
Begin to mentor and coach junior team members for success
Requirements
3+ years of professional experience, with a good understanding of communications and client service
You have an interest in technology and are fascinated by the ways in which it impacts our lives today, and inspired by what it might enable in years to come
Ambitious and driven, you enjoy working through complex challenges and problem solving
You are accountable for your work and take ownership of assigned tasks
Waiting for direction is not your style; you’re comfortable volunteering for and trying new tasks
As a team member you’re proficient in organizing your own workload against priority and importance for the good of the team, and helping other team members to do the same
Ability to manage your own time to ensure deadlines are met
Client liaison is a skill; you’re able to ask questions, listen and synthesize information to identify the critical elements of a task, and understand what constitutes success
Proactively offer solutions to problems presented
Competency with industry-specific applications such as Cision, Muck Rack, Meltwater, etc.
An ability to connect news/trends to clients and an understanding of media landscape
Ambitious and driven, you enjoy working through complex challenges and problem solving
You know the details are important - whether scheduling a meeting, taking meeting notes or drafting a press release - but you’re keen to learn new skills and tools too
Strong level of computer literacy and knowledge of applications such as G Suite, Slack, and Microsoft Office, as well as social applications
While a college degree is preferred, this is primarily because a degree demonstrates a level of commitment, an aptitude for learning and an appetite for personal development. We appreciate that it rarely tells us the whole story and as a consequence, we welcome applications from non-graduates able to demonstrate an aptitude for the role.
Benefits
Robust benefits program
Unlimited vacation
Unlimited sick leave
401k with company match
Profit-sharing program
Workplace flexibility
6-month paid parental leave
Professional learning and development
Transit benefits
Paid volunteer days
Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. We are committed to creating a diverse, equitable and inclusive environment and strongly encourage you to apply.
New York, NY, USA
$70,000-85,000/year
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