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Ecommerce & Digital Merchandising Specialist

$70,000-85,000/year

OnLogic

South Burlington, VT, USA

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Onlogic is seeking an Ecommerce & Digital Merchandising Specialist to own the customer experience on OnLogic.com. This is not a simple website management role. You will be a strategic partner, helping to develop the customer journey from discovery to purchase and beyond. You will blend deep analytical rigor with a creative merchandising approach to build a world-class online experience for a sophisticated B2B audience. Reporting to the Marketing Operations Manager, you will be a high-visibility leader, collaborating across the organization to drive revenue growth and solidify our position as a leader in the industrial computing space. In this role, you’ll be responsible for: Overseeing the day-to-day operations and continuous improvement of the Onlogic.com website, ensuring quality, accuracy, and a world-class user experience for our technical B2B audience. Managing the ecommerce channel, rigorously monitoring performance, tracking changes, and reporting to leadership. Serving as the primary business stakeholder for the e-commerce tech stack, including the product information system, content management system, order management system, etc. Fostering strong, collaborative partnerships with Product Management, Marketing, IT, Supply Chain, and Sales teams. Driving ecommerce growth by continuously improving the online customer journey. Managing our presence on key third-party partner directories (e.g., Google Shopping, Amazon, etc.), with clearly defined performance targets. Continuously identifying, researching, and building compelling business cases for new growth opportunities, including potential market expansions and strategic investments. Leading the go-to-market process for new product introductions on all digital platforms, ensuring a successful and coordinated launch. Analyzing site metrics and driving conversion rate optimization efforts using data-driven approaches such as A/B testing and user testing. Optimizing product category/detail pages and creating custom pages for target audience segments. Working proactively with our Supply Chain team to develop strategies that mitigate the impact of backorders and lead times on the online customer experience. Actively managing product listings and promotions on relevant partner directories. Collaborating international colleagues and translators to ensure global website consistency. The team you will be joining: This multi-talented marketing and ecommerce team consists of digital marketers, writers, designers and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, producing stunning product catalogs, curating our social media channels, penning website content and laughing daily at each other's terrible jokes. They’re a collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience. Learn more about Life at OnLogic. Requirements Bachelor’s degree in Marketing, Business, Information Systems, or a related field. or relevant professional experience. 5 years of experience in an e-commerce role with a demonstrated history of managing an online store and driving measurable business results. Deep, hands-on expertise with web analytics platforms (Google Analytics 4 is essential), with the ability to translate complex data into actionable business strategy. Proven experience developing and executing data-driven digital merchandising strategies in a B2B or complex product environment. Strong proficiency with enterprise-level headless E-commerce platforms and Content Management Systems (CMS). Preferred Skills & Bonus Points: Experience with Product Information Management (PIM) systems. Experience with Algolia or other, similar search engines Hands-on experience with A/B testing and personalization tools (e.g. Optimizely, VWO). Familiarity with data visualization tools like Power BI or Tableau. A working knowledge of HTML, CSS, and Google Tag Manager (GTM). Not sure you meet 100% of the requirements? That’s okay — we’re looking for team members who are eager to learn, grow, and bring unique perspectives. If this role excites you, we encourage you to apply. Who we're looking for: A data-driven critical thinker and problem solver. A customer-centric strategist who is passionate about creating a seamless and effective journey. A master at identifying improvement opportunities, testing ideas and implementing solutions. A collaborative influencer who thrives on working across departments and clearly communicating complex ideas. A fast learner who can quickly understand technical products to effectively merchandise them. Who we are: OnLogic employees have the opportunity to shape our future and drive impactful change. We design and manufacture specialized computers and hardware solutions for companies all over the world, helping them to make the seemingly impossible possible. Our computers are designed to work where others fail, and it's our vision to be the first choice in industrial computing. To make that vision a reality, we've built a team of ambitious problem solvers, guided by the company's core values of Open, Fair, Innovative and Independent. We have an open office, open salaries and strive to be fair and transparent in our decision making. We encourage input and feedback from every member of our team and look to improve ourselves and our business every single day. Diversity is an essential element of our core values. Not just respecting, but actively embracing a variety of backgrounds, life experiences, and opinions, helps us foster innovation, enhances our problem-solving capabilities, and promotes learning and engagement among the members of our team. We strongly encourage those with diverse backgrounds to apply. We are committed to providing a safe, inclusive, and harassment-free workplace for all employees. We do not tolerate any form of harassment, discrimination, or bias based on race, ethnicity, gender, sexual orientation, religion, disability, age, or any other protected characteristic. To learn more about our values, our mission and what it's like to work at OnLogic, visit www.onlogic.com/careers. Benefits The salary range for this role is $70,000 to $85,000. We determine final compensation based on discussions with applicants and their experience in similar roles. A competitive Salary based upon your experience and the requirements of the role A comprehensive Benefits package 401k Plan with 3% Employer Contribution An Annual Profit Share Bonus  Paid Maternity & Paternity Leave, and Short & Long Term Disability Opportunity to Participate in our Employee Stock Purchase Plan A personal development plan created to help you (and us) grow #LI-CH1 #LI-Onsite

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Location
South Burlington, VT, USA
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