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Negotiable Salary
COSMO
Minneapolis, MN, USA
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ShareAt Cosmo, we’re on a mission to inspire amazing, real-world childhoods, and we’re building purposeful technology and a passionate community of families to create a movement! We’re looking for a talented Director of Growth Marketing to join our fast-growing team. In this role, you’ll play a pivotal part helping shape and lead the next stage of growth for Cosmo in an exploding market for kids and families. About Cosmo: At Cosmo, we’re working to inspire the very best of childhood (and parenthood) by building a new generation of connection for families. We help parents start smart with the perfect solution that gives kids step-by-step independence, while giving parents peace of mind. Cosmo’s flagship product is our groundbreaking JrTrack Kids Smartwatch. It’s an all-in-one watch, phone, GPS tracker, step counter, and more - all right on a child’s wrist. And it’s all securely managed by an app where parents / guardians can track GPS, set safety alerts, add approved contacts, set reminders, manage apps, schedule school time lock mode, and lots more. We’ve been recognized as a best pick kids wearable by the likes of Good Morning America, Parents.com, PCMag, Safewise, Fatherly and more – and we’re just getting started. If you want to be part of building the story that drives a movement to make an every-day difference for kids & families, then you’re in the right place. About the Role We are seeking a creative and strategic Director of Growth Marketing to join our marketing leadership team and play a central role in building the future of Cosmo. This role is ideal for an experienced high performer ready to take the next step in their career, building & leading a small team at an exciting, mission-driven, growth-stage company. You’ll be responsible for building systems from the ground up and leading the charge to achieve Cosmo’s ambitious growth targets. As Director of Growth Marketing, you will be in a role of both creative and strategic leadership, shaping strategy and owning execution of Cosmo’s core growth goals. The Director will report to Cosmo’s Chief Marketing Officer and own all aspects of paid acquisition campaigns, analytics, funnel management, and new channel growth opportunities. This is the perfect role for a motivated, organized self-starter who is comfortable building without a playbook. You’ll be at the forefront of pioneering new strategies and building a team from the ground up as a player-coach, ready to meet the moment in an exploding new market to serve kids and families. Requirements Why You’re Perfect For This Role: You love building new things from the ground up: Where others see unknowns, you see possibilities and you know how to roll up your sleeves, take ownership, and build the system (and team) to turn big goals into reality. You love smashing goals and pushing yourself: You’re motivated by what’s possible, what’s next, and you love breaking through goals to reach the next level. You’re naturally mission-driven: You care about the cause. You’re excited about the family tech space and believe that working to make a difference in the lives of kids and parents is about the best work there is. You are a mix of data-driven and creative: As a growth leader, you can sniff out weak ad campaign copy or creative just as much as you can spot a weak point in the sales funnel in dense attribution analytics. You are ready to have fun: You’re ready to not just join - but build - an amazing culture of no-ego, mission-driven high performers who know how to laugh at themselves while working hard to create something amazing. Key Responsibilities: Design and execute the growth strategy and roadmap to scale Cosmo’s acquisition efforts across marketing channels. Grow top of funnel awareness for Cosmo via paid channels including search, social, OTT, affiliates, podcasts, Amazon, etc. Oversee and optimize Cosmo’s full-funnel strategy and campaigns from awareness to conversion, guiding best practices and methodical testing of new approaches. Own the building and managing of performance / acquisition / attribution data analytics to develop actionable insights across our funnel (strategy, channel, copy, creative, etc.) Manage contractors/agencies and grow an in-house team owning all levels of growth, sales operations, and performance marketing across Cosmo: channel (e.g. Target, Walmart, Amazon, etc.), paid acquisition (search, social, OTT, podcasts, etc.), owned (email/SMS), and more. Develop a deep understanding of our market and work cross-functionally with Product/Product Marketing, operations, social, etc. to identify new customer segments and channels to launch profitable sales strategies. Build and mentor a team within our growth and performance vertical, fostering a culture of learning, innovation, and accountability. Collaborate cross-functionally, working closely with product, engineering, and operations leaders to align acquisition and sales ops efforts with overall business objectives. Track, manage, and optimize performance budgets and key metrics reporting (CPAs, CAC, ROAS, CPMs, etc.) for maximum efficiency and impact. Stay ahead of industry trends and emerging technologies to maintain a competitive edge. Must-Have Qualifications: Minimum of 6-7 years of experience in paid acquisition or growth marketing roles with proven results. Experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms (Search, Shopping, YouTube), television/streaming/OTT, audio (radio, podcasts, etc.), affiliate marketing, SEO. Strong analytical skills with experience building actionable intelligence from attribution models and marketing analytics tools (e.g. Google Analytics, Northbeam, Rockerbox, etc.), and data-driven decision-making. Familiarity with common marcom techstack platforms (Shopify, Klaviyo, ReCharge, etc.) and paid ad platform management (Meta, Google Ad Words, etc.) Exceptional problem-solving and project management skills with an ability to “zoom out” and build processes while “zooming in” to manage multiple priorities on tight deadlines any given day. Excellent communication and collaboration skills. Passion for Cosmo’s mission and vision, with a desire to make a positive impact on families and children. Preferred qualifications: Strong preference for experience in DTC / E-commerce / B2C growth/acquisition marketing. Experience selling on third-party marketplaces (e.g., Amazon, Target) also a major plus. Experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms (Search, Shopping, YouTube), television (linear, streaming), audio (radio, podcasts, Spotify), direct mail, affiliate marketing, and SEO. Previous management experience, with the ability to grow, inspire, and lead a team effectively. Benefits Progressive benefit offerings including medical, dental and vision benefits with the option of a 100% employer-paid premium plan for employee coverage Flexible remote work culture Generous time off Competitive salary
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Irvine, CA, USA