Browse
···
Log in / Register

Director, Product Marketing (HealthTech)

Negotiable Salary

AssistRx

Maitland, FL, USA

Favourites
Share

Description

Under the direction of the VP of Product Marketing, the Director of Product Marketing for AssistRx will lead, support and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients. This individual will be responsible for developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends and drives measurable business outcomes. The role requires strong cross-functional collaboration, creative execution and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.  Own and execute product marketing strategy to support new product launches and feature enhancements – ensuring alignment from awareness through adoption and retention Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programs Conduct ongoing competitive and market research to identify trends and opportunities Manage research initiatives on customer needs, beliefs, mindsets and decision-making processes to inform and improve existing programs Support the development of compelling messaging architecture, product positioning and use cases across the AssistRx portfolio Develop and maintain buyer and user personas, understanding their needs, behaviors and decision-making process Ensure integrated launches for products, new product features and product solution - supporting the products’ movement from awareness to adoption Empower sales and account management teams through effective enablement content, talk tracks and sales playbooks Support the development of thought leadership content to increase brand visibility and credibility Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices Maintain regular communication and working relationships with product, sales and account management  teams, participating in internal strategy and planning meetings  Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget Preferred Experience 7+ years B2B product marketing experience - preferred healthcare, health technology (SaaS) and/or patient support services Demonstrated success in planning and executing product marketing strategies that drive measureable results Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle Familiarity with ABM, content strategy and buyer journey mapping best practices Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness Experience working with or at marketing /creative agency a plus Requirements Bachelor's degree in Marketing, Business, Communications, or related field Excellent written and verbal communication skills with the ability to simplify complex topics for diverse audiences Strong project management and organizational skills with a proven track record of delivering on time and within budget Analytical mindset with experience tracking KPIs and using data to inform decisions Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight Self-starter with a proactive approach to solving problems and driving initiatives forward Benefits Supportive, progressive, fast-paced environment Competitive pay structure Matching 401(k) with immediate vesting Medical, dental, vision, life, & short-term disability insurance AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws. All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position. AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire

Source:  workable View original post

Location
Maitland, FL, USA
Show map

workable

You may also like

Workable
Digital Marketing Account Manager
We're seeking a proactive and strategic Digital Agency Account Manager to oversee a dedicated client portfolio. In this role, you will be instrumental in fostering strong client relationships, facilitating clear communication across teams, and identifying strategic opportunities to optimize campaign return on investment. While our specialized teams manage campaign build-out, fulfillment and execution, your expertise will be crucial in analyzing account performance and developing innovative strategies that empower clients to achieve market dominance. This position is ideal for a results-driven individual committed to delivering exceptional client outcomes. Responsibilities Develop and execute effective digital marketing strategies for our clients across all digital marketing channels Lead client communication and serve as the main point of contact between clients and our team Communicate consistently, responsively, and proactively to the client's points of contact Analyze campaign data and provide insights to clients regarding performance Share new services and recommendations to clients in their best interest Continuously monitor campaign performance and optimize campaigns as needed Collaborate with internal team members to ensure client goals are met Create monthly reports for clients summarizing campaign performance and next steps Keep abreast of trends, changes, and competitor actions that might affect our clients, and highlight our expertise to build trust and potential impact on clients’ campaigns Effectively manage priorities and multiple projects within your client portfolio and for internal teams Requirements 2-3 years of experience in an Account Management role within a digital marketing agency. Proven track record of managing successful omnichannel campaigns for clients Experience working with campaign diagnostic tools: Ahrefs, SEMrush, GSC, GA4 Working knowledge of multiple core marketing channels: SEO, PPC, Local Service Ads,  Paid Social, Organic Social, & Design & Development Excellent written and verbal communication skills Strong analytical and problem-solving skills Ability to manage multiple clients and campaigns at once Benefits Starting salary at $70k Uncapped Commissions Work Remotely from home  Unlimited PTO + 1 Wellness Day per Month 3% Match SIMPLE IRA 100% Health Insurance (Fully employer-funded coverage)
St. Louis, MO, USA
$70,000/year
Workable
Demand Marketing Manager
About us     Fenergo is a high-growth global SaaS company driving digital transformation for some of the world’s largest and most complex organisations. While we’re known for our leadership in Client Lifecycle Management (CLM) solutions for financial institutions, our technology now powers a broad range of regulated industries looking to fight financial crime, ensure compliance, streamline onboarding and customer experiences.   With over 700 team members across 11 international offices, Fenergo offers the agility of a tech scale-up combined with the reach of a global enterprise. You’re also getting in on the ground floor of the next phase in our growth journey, as part of a €100 million expansion across Research, Development and Innovation backed by Enterprise Ireland we’re creating 300 new jobs in our Dublin HQ and a further 200 globally.    We’ve earned industry recognition too, we’re the #1 CLM provider in the RiskTech100™ and a Deloitte Best Managed Company. We stay ahead of the curve through innovation and customer impact. Led by our Founder and CEO Marc Murphy, our team thrives on solving real-world challenges with smart, scalable, AI driven technology—making this an exciting time to join Fenergo and help create a safer world and shape the future of digital transformation in financial services.  What does this role entail?    The Demand Marketing Manager will be responsible for creating funnel and pipeline  for the US and Canada region. With responsibility over specific segments, the manager will help plan, organize and execute online and offline marketing initiatives, campaigns and events in collaboration with BDR, Sales, Global Marketing and Product Marketing teams. You will assist in the creation and execution of marketing plans that deliver tangible results and ensure alignment with regional sales goals.   We are looking for a digital native marketer that is looking to stretch into event management.   Requirements Duties and Responsibilities:   AMER Marketing Plans:   Support the development and execution of marketing plans that align with the America region’s goals across segments and motions, ensuring demand generation that can convert into opportunities.  Coordinate various tactics to stimulate demand in key areas, e.g., Account-Based Marketing for priority accounts and demand generation tactics for other accounts.  Create Qualified leads in our ICP that can convert into funnel and pipeline.   Monitor and track progress through the marketing funnel for the Americas region, ensuring lead quality and quantity, and assist in accelerating opportunities when needed.  Work closely with the local sales team to ensure all Qualified Leads are progressing through the funnel effectively.  Collaborate on ABX campaigns to engage prospects and scale existing accounts.  Track and report campaign results, maintaining a scorecard and sharing outcomes with key stakeholders (Marketing, Product Marketing, Sales, BDR teams).  Ensure all outcomes-focused events and marketing campaigns are delivered on time and within budget, with proper reporting on effectiveness.  Event Co-Ordination:   Manage a calendar of events and roundtables that nourish different segments – banking, asset management, asset servicing etc.   Coordinate and manage all regional events, webinars, and roundtables for the Americas region, working closely with the Global Events team to support relevant global events.  Ensure an outcomes-focused approach to events by setting out aims and goals for each event and striving to achieve those goals and aims.   Assist in evaluating third-party events according to company criteria and define success metrics for each.  Provide logistical support for trade shows and events, including preparation of event plans detailing investment and KPIs.  Assist in creating post-event evaluation reports to measure success and ROI.  Desired Experience    Degree in Marketing, Communications, or relevant business area.    4+ years of Marketing experience.    Fluency in English.    Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents).      Nice to have    Experience working at a hypergrowth technology business    Exposure to working with financial service clients   Salary range $90,000-$110,000 PA + performance related incentives   Benefits Our promise to you We are striving to become global leaders across financial crime we operate in and as part of that we are a high-performing highly collaborative team that works cross-functionally to accommodate our client’s needs.  Collaboration: Working together to achieve our best Outcomes: Drive Success in every engagement Respect: A collective feeling of inclusion and belonging Excellence: Continuously raising the bar   What’s in it for you? Comprehensive Medical, Dental, and Vision coverage provided through Cigna  Access to Cobra Coverage  Employee Assistance Programme available via Cigna  401k retirement savings plan  Life, Accident, and Disability Cover offered through Cigna  Participation in a Savings and Transformation Scheme  Opportunity to earn an annual company bonus based on performance  Generous 20 days of Paid Time Off (PTO) annually  3 company closure days for designated holidays  Access to extensive training programs, including both classroom and online options through 'Fenergo University'  Implementation of a Buddy system for all new starters to provide guidance and support  Opportunity to work on a cutting-edge Fintech product, utilizing the latest tools and technologies  Defined training and role tracking to monitor and support your career development and progress  Enjoy complimentary lunches provided in the office  Work From Home set-up allowance to support a comfortable and efficient remote working environment   Salary range $100-$165,000 PA + performance related incentives     Diversity, Equality, and Inclusivity Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement. We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.
New York, NY, USA
$90,000-110,000/year
Workable
Director of Marketing - Hospitality & Lifestyle Brand
Director of Marketing – Hospitality & Lifestyle Brand Location: Austin, TX or Nashville, TN (Hybrid w/ Travel) Full-Time | $90,000 – $100,000 DOE + Bonus + Access to Live Events About Inn Cahoots Inn Cahoots is a hospitality playground at the intersection of boutique lodging, nightlife, and unforgettable group experiences. Our venues — including bars like IYKYK and immersive rooftops — are magnets for music lovers, tastemakers, and event creators. We’re growing — with a bold expansion into Nashville — and looking for a culture-forward, strategy-savvy Director of Marketing to take our brand to the next level. The Role This is not your corporate marketing job. You’ll lead everything from campaign strategy to rooftop launch parties, influencer partnerships to late-night bar buzz. Your mission: make Inn Cahoots the most talked-about experience in both Austin and Nashville. What You’ll Do Lead multi-channel marketing strategy and campaign execution Own digital, social, and experiential marketing across markets Bring the brand to life across email, ads, web, and physical experiences Craft campaigns for live music events, nightlife promotions, and partnerships Manage vendors, freelancers, and future team hires Be boots-on-the-ground at events and brand activations Shape Inn Cahoots' voice, presence, and cultural relevance in two cities Requirements Who You Are 7+ years in brand, lifestyle, or hospitality marketing Track record of launching venues, campaigns, or consumer brands Deep understanding of Austin and/or Nashville’s culture and people You’re equal parts strategist and scrappy executor Love working across live music, F&B, hospitality, and cultural happenings Bonus: You’ve got influencer, PR, or nightlife marketing connections Why You’ll Love It Help shape a brand that’s redefining boutique hospitality Access to exclusive events, in house concerts, and cultural moments Leadership role with growth opportunity as we expand nationally Benefits Benefits 10 days of PTO 6 sick days Health insurance in the works Performance bonuses and incentives How to Apply Submit the following: Your resume A cover letter outlining your fit and enthusiasm
Nashville, TN, USA
$90,000-100,000/year
Cookie
Cookie Settings
Our Apps
Download
Download on the
APP Store
Download
Get it on
Google Play
© 2025 Servanan International Pte. Ltd.