Director of Marketing

POSITION SUMMARY The Director of Marketing leads our marketing efforts and Marketing Team driving measurable growth for our organization. This role requires a strategic leader with deep expertise in direct response and direct to consumer marketing and a proven track record of delivering ROI-focused campaigns that generate immediate, trackable results. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Strategic Leadership Develop and execute comprehensive marketing strategies that align with business objectives and vision Lead cross-functional marketing initiatives and collaborate with sales, product, creative, and executive teams Build and manage marketing budgets, ensuring optimal allocation across channels and campaigns Establish key performance indicators and marketing metrics to measure success and ROI Direct Response Marketing Expertise Design and implement direct response campaigns across multiple channels including digital, direct mail, email, and paid advertising Create compelling offers, landing pages, and conversion funnels that drive immediate customer action Conduct rigorous A/B testing and optimization to maximize response rates and conversion performance Analyze customer lifetime value, acquisition costs, and campaign profitability to inform strategic decisions Team Management & Development Build and lead a team of marketing professionals, fostering growth and professional development to build a high-performing marketing department Establish marketing processes, workflows, and best practices to ensure consistent execution Collaborate with agency partners and external vendors/contractors to extend team capabilities Campaign Execution & Analytics Oversee multi-channel marketing campaigns from concept through execution and analysis Implement advanced tracking and attribution systems to measure campaign effectiveness Generate detailed performance reports and present insights to the CEO and executive leadership Continuously optimize marketing mix based on data-driven insights and market feedback Requirements Preferred Qualifications MBA in Marketing, Business, or related field Experience in Nutraceuticals, Pharmaceuticals, Functional Foods industries Familiarity with marketing technology stack integration and optimization Previous experience scaling marketing operations in high-growth environments Essential Experience Bachelors Degree in Marketing, Business, or equivalent 7+ years of marketing experience with at least 4 years in leadership roles Strong background in direct response and direct to consumer marketing with proven success in creating campaigns that generate immediate, measurable results Demonstrated expertise in conversion optimization, funnel development, and customer acquisition Experience managing marketing performance metrics Technical Skills Proficiency with marketing automation platforms, CRM systems, and analytics tools Deep understanding of digital marketing channels including PPC, social advertising, email marketing, and SEO Experience with testing methodologies, statistical analysis, and data interpretation Knowledge of marketing attribution models and customer journey mapping Leadership & Strategic Abilities Proven track record of building and leading high-performing marketing teams Strong analytical and problem-solving skills with ability to translate data into actionable insights Excellent communication and presentation skills for executive-level reporting Experience collaborating with sales teams and understanding of sales-marketing alignment WORK ENVIRONMENT Duties are performed primarily in a smoke-free office environment We are an equal opportunity employer committed to creating an inclusive environment for all employees. PHYSICAL REQUIREMENTS Frequent sitting, standing, walking Able to lift up to 25 lbs. Benefits ProCaps provide : A competitive starting salary! Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program! Paid Time Off, Eight (8) Company Holidays 401(k) with Company Match – up to 4.5% 100% Company Life Coverage 100% Short Term Disability Coverage Gym Membership Reimbursement Vitamin Allowance + Discounts Company-Funded Health Savings Account ($1,600/year) Cash Reward Employee Referral Program Pet Insurance Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!