Marketing Operations & Automation Lead

Who we are We are a fast-growing Series A startup building cutting-edge technology to revolutionize cloud development processes and support highly efficient dev&test feedback loops. We’ve closed our last $25mil round in Q4 2024, led by Notable Capital, CRV and Heavybit. At its core, LocalStack provides a high-fidelity emulator and local cloud development platform. Imagine developing cloud applications and data pipelines entirely on your local machine within a lightweight cloud sandbox, running in Docker! Our **mission** is to empower developers to rapidly build and test their cloud applications, allowing for a more enjoyable dev experience, and saving valuable time and resources. LocalStack has a large and active open-source community (57k+ stars on GitHub) with over 100k active users worldwide and 290M+ downloads to date. Our customer base ranges from SMBs to Global Fortune 500 companies. We are sustainably growing our globally distributed team across sectors LocalStack is headquartered in Zurich/Switzerland 🇨🇭, with a main engineering office in Vienna/Austria 🇦🇹 and remote team members from 🇺🇸the US, 🇫🇷FR, 🇬🇧UK, 🇨🇦CA, 🇪🇸ES, and many more countries. 👉Check our [Notion Candidate Handbook](https://localstack.notion.site/candidate-handbook-x-localstack) and our [GitHub](https://github.com/localstack/localstack)! This role is ideal for someone with 6+ years of experience in marketing operations or broader revenue operations, with a strong foundation in API-driven integrations and advanced data analytics. The successful candidate will own and scale Marketing Ops by designing and optimizing a GTM engine that fuels both product adoption and sales growth, transforming marketing and user engagement signals into measurable revenue impact. Requirements ✅ What you will be working on/responsible for Implement and maintain scoring models and routing rules to automate qualification and ensure sales can act on contacts and accounts showing intent to purchase LocalStack Design and launch Hubspot workflows leveraging lead and account data to implement automated nurture campaigns and execute standalone campaigns that engage and convert buyers at scale Improve data quality and completeness to enable targeted marketing and sales activity and increase visibility into performance and market demographics Evaluate, onboard, integrate, and manage marketing tools to improve outcomes of marketing and sales activity Ensure sales, marketing, and other GTM teams are fully trained and able to leverage marketing tools and data to generate growth Improve on and maintain our full GTM tech stack as a competitive advantage: HubSpot, Buffer, Amplemarket, LI Sales Navigator, and more. (Jasmin built up, can re-evaluate and improve) Personally build, maintain, and iterate workflows for lead tracking, nurturing, scoring, segmentation, and triggers driving conversions in the lifecycle journeys (free → PQL → AE → CSM) Maintain accurate ARR, attribution, pipeline, and territory models in partnership with Finance and GTM leadership; ensure a single source of truth for revenue metrics. Provide prioritization, direction, and skill development for the existing sales ops team person, ensuring alignment with broader RevOps strategy and GTM goals. Ability to further build up team members in the future Serve as the operational link between RevOps and Sales, Marketing, Product, CS, and Finance leadership to identify needs, solve bottlenecks, and align on operational priorities. ✅ Experience we expect you to bring to the role Experience leading Marketing Ops in a high-growth B2B SaaS environment. Expertise in Hubspot CRM and marketing automation tools, including integrating third-party tools, implementing lead scoring, executing workflows, and building reports Strong hands-on marketing automation background, including lead scoring, campaign automation, and tool integrations. Experience working with data teams on SQL queries, data modelling, and dashboarding. Experience translating GTM strategy into models, workflows, and dashboards Experience in customizing tools based on new needs and opportunities (no-code / low-code) including automation of processes Proven ability to implement workflows and tools that increase GTM efficiency and revenue conversion. Experience in a fast-paced environment where ownership and proactivity are key 🌱 Values we hold in LocalStack Care: we create with compassion. We prioritize empathy and understanding in every interaction. By genuinely caring for our team, customers, and community, we create an environment where people thrive and impactful work flourishes Ownership: we own the outcome. We take responsibility for our work and are passionate about its impact. We foster autonomy, inspire ambition, encourage ownership, and empower everyone to unlock their potential and make an impact. Openness: we build trust together. We build trust through open communication and honest feedback. By sharing ideas and embracing diverse perspectives, we create stronger, more connected teams that work toward shared goals. Courage: we dare to innovate. We embrace bold challenges and take calculated risks to move the needle. We step outside our comfort zones, experiment fearlessly, and turn setbacks into springboards for growth. Excellence: we chase the extraordinary. We chase excellence by pushing boundaries and delivering results that go beyond the ordinary, constantly raising the bar and striving for greatness in everything we do. Excellence is not just the outcome, itʼs how we approach every task with purpose, passion, and a commitment to delivering exceptional value. Benefits 🎁 Benefits Fully remote Competitive salary Annual company retreat 2 extra company-wide holidays Friendly and inclusive workplace culture (community guilds and online company events) We'd love to hear from you! Join us in shaping the future of cloud development at LocalStack. To apply, follow the LI application process or apply on our career page. Make sure to include a short motivation outlining why you are the perfect candidate for this role. If your profile looks like a good match we will be in touch to organize further steps within 2 weeks. Please note, that due to a high volume of candidates, we cannot offer personalized feedback to each candidate.