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Digital Media Planner

$68,000-75,000

Liquid Advertising

Chicago, IL, USA

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This is a remote opportunity for candidates based in the Central USA time zone First, a little about us: Born in 2000 as an ad agency for the video game community. Ad agency partner for Indiana Jones, Doom, Starfield, Magic: the Gathering, Sonic, Final Fantasy and more! See our work at www.liquidadvertising.com. Our clients are growing quickly - and so are we. This position will report remotely to our Chicago office. If you’re a seasoned media professional with a passion for gaming, advertising, and data, it's time to level up with us! We put data-driven insights, analytics, and player behavior at the core of everything we do. More than just a media agency, we operate like a laboratory - constantly testing, refining, and evolving our approach to be the best possible extension of our clients' teams.  By deeply understanding player motivations and market dynamics, we craft strategies that don’t just drive awareness but turn games into cultural phenomena. From high-level strategic planning to executing precision-targeted digital campaigns across display, social, page takeovers, digital video, and beyond, we make every decision with data, impact, and innovation in mind. What’s this position about? As a Media Strategist, you will be responsible for developing, executing, and optimizing comprehensive media strategies for our clients. You will leverage your expertise in paid media operations, campaign analysis, and strategic planning to drive results. You’ll manage campaigns from conception to reporting, ensuring alignment with client objectives and agency best practices. You will collaborate extensively with internal teams and may have opportunities for client-facing interactions. What you’ll do Develop, execute, and manage innovative, data-driven paid media strategies across various digital and traditional channels (e.g., social, display, video, programmatic, influencer). Own the end-to-end campaign lifecycle, including planning, setup, trafficking, QA, monitoring, optimization, and reporting. Conduct in-depth market research, competitive analysis, and audience segmentation to identify strategic opportunities and inform campaign development. Analyze campaign performance data to generate actionable insights and provide strategic recommendations for optimization and future campaigns. Manage campaign budgets effectively, ensuring optimal pacing, spend allocation, and achievement of KPIs. Collaborate closely with internal teams (e.g., creative, analytics, account management) to ensure integrated and impactful campaign execution. Prepare and present strategic recommendations, campaign performance reports, and insights to internal stakeholders and potentially clients. Stay at the forefront of emerging trends, tools, platforms, and best practices in digital media, advertising technology, and the gaming industry. Mentor and guide junior team members, fostering a culture of learning and excellence. Contribute to new business pitches and proposals as needed. Please note this is an opportunity to join our media buying teams, not for creative strategy/execution. Requirements Proven experience (2+ years) in media planning, buying, and strategy, preferably within an agency environment or the gaming industry. Expertise in managing paid media campaigns across key digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, Twitter Ads, TikTok Ads Manager, DSPs). Strong analytical and quantitative skills, with advanced proficiency in Excel (or Google Sheets) for data analysis, modeling, and visualization. Experience with analytics platforms (e.g., Google Analytics) and data visualization tools (e.g., Tableau, Google Data Studio) is highly desirable. Proficiency with presentation software (e.g., PowerPoint, Google Slides) and office suite applications (e.g., Microsoft Office, Google Workspace). Outstanding verbal and written communication skills, with the ability to articulate complex strategies and data-driven insights clearly and persuasively. Excellent project management, organizational, and problem-solving skills, with a proven ability to manage multiple campaigns and deadlines effectively. A strategic and proactive thinker with a strong passion for innovation in media and advertising. Deep passion for video games and an understanding of the gaming community and culture. Experience with A/B testing, multivariate testing, and other optimization methodologies. Familiarity with media research tools (e.g., Similarweb, Newzoo, Nielsen, Simmons, GlobalWebIndex). Ability to work effectively both independently and as part of a collaborative team in a fast-paced, remote environment. Benefits What's in it for you? Base salary: $68,000–$75,000 based on skills and experience level Eligibility for a generous annual bonus plan Comprehensive benefits package, including fully paid private health insurance. Generous paid time off to support work-life balance Home office stipends supporting a fully remote work environment Our stance Liquid Advertising is committed to creating an anti-racist, anti-sexist environment. We’re building an ad agency where committed and creative people from all backgrounds can do their best work. We're looking forward to meeting you! No agencies, please. This is a pretty good representation of this position’s responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants outside of the United States or those requiring visa sponsorship for this role.

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Chicago, IL, USA
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Open Source Code: We share what’s working with everyone Empty The Bucket: Picture this, if you just spent two hours cleaning your car, you put all of the cleaning materials away, but you notice you missed a spot. What do you do? You go back, get everything back out, and complete the job to perfection We’re a ‘TEAM’ not a Family: Leaders at CA hire, develop, and cut smartly, so we have Superstars at every position Ownership Thinking: Going out of your way to make sure your actions and the actions of your peers are in the best interest of the company Being The Best: Mastering your domain so you’re the best in the world at it Requirements 1+ years direct response marketing experience Self-starter with an innate desire to win - lots of initiative and ability to work independently on multiple projects in a fast-paced environment. Intellectually curious. "That's interesting" must be the impetus that starts you on the path to find out what, why, and how. Unique results are the seeds of immense gain. Tenacious and persistent until you succeed - at the task, at the project, at the job. Resilient – able to get up, dust yourself off and continue until you cross the goal line. Highly analytical and data-driven - must use and love data, your decisions must be driven by it without succumbing to over analysis. Detailed oriented. Highly organized with excellent communication skills, both written and verbal. Highly proficient with Microsoft Office suite (Excel, PowerPoint, Word) Success in Your First Two to Four Months Looks Like Seamlessly building ad account structures in line with CA best practices. This includes having structures that are backed by solid reasoning, follow naming conventions, and aim to test and/or scale a specific strategy. You will have the ability to problem solve and overcome most account issues that you encounter. Having confidence in scaling and optimizing ad accounts and understanding of success as it relates to client needs. Working with your team to ideate creative concepts and new advertising campaigns based on past best-performing sales and promotions. Understand what is happening in accounts across the company as a whole and be able to apply these learnings to your own ad accounts. take full ownership over your ad accounts while managing up to 5-7 clients. Competency in utilizing Hyros, Google Sheets, & data analytics reporting to provide meaningful and actionable insights. Managing a full client roster (5-7 clients) and building great client relationships. This includes daily communication/updates as well as hitting set monthly KPI goals based on ROAS and spend. Collaborate with other CA team members on optimization techniques and scaling strategies across ad accounts. You are always curious to learn more and understand that working together is almost always better than trying to solve difficult problems yourself. Benefits Salary: $65,000 - $100,000 OTE Full benefits after 3 months of employment Vision Dental Medical Great career growth opportunity - You’ll be working with ‘A’ players in Operations, Sales, Creative, and Media Buying Company Leadership Events and Industry Conferences
$65,000-100,000
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