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Senior SEO Strategist

$90,000-110,000/year

Horizontal Digital

St Louis Park, MN, USA

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At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.  We use these values to fuel superior results:  Lock arms  We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.  Show hustle  We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.  Embrace change  From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.  Elevate empathy  We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.  Never settle  We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.     But enough about us. Let’s talk about you.   As a Senior SEO Strategist, you will work closely with our UX teams, designers, developers, strategists, and project managers, to ensure efficient and successful execution of digital experience programs. In this role, you will also help manage both ongoing retainer-based SEO programs, as well as support new consulting engagements. Technology platform or business function agnostic, the ideal candidate will have a proven track record in both technical and on-page SEO, have the ability to develop a plan that helps clients meet the goals of the business, synthesize data and translate it into recommendations, and collaborate with technology teams to drive successful outcomes for our clients.   What you’ll do:  Lead the strategic development of SEO campaigns, starting from kick-off and extending through post-launch and on-going support.  Develop and execute on-page optimization strategies to achieve organic visibility for our clients.  Review technical SEO factors (such as crawl reports, core web vitals, page performance, etc.) and translate findings into dev-ready documentation.  Audit websites (technical, on-page, etc.) to identify issues and opportunities. Develop roadmap and execution plan based on prioritization.  Analyze website metrics (in partnership with analytics team) to interpret data, identify trends, and refine strategies based on performance insights.  Collaborate with technology, UX and design teams to ensure that SEO recommendations are applied to final design and technology implementation.   Research and execute new GEO and AI optimization to help clients stay on top of the most recent trends and evolving search experience.  Support content strategy initiatives and execution such as content inventories, content analysis, and page level strategy.   Provide SEO guidance and oversight during website migrations to preserve and enhance organic performance.   Who you are:  You are passionate about SEO and are dedicated to meeting and exceeding expectations.   You are curious and eager to learn and grow. If you aren’t working on a project, you’re likely reading about the latest SEO trends or attending an online training.  You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you.  You have excellent written and verbal communication skills for coordination across projects, teams, and clients.   You are organized with special attention to details.   What you bring:   6+ years of SEO experience required.  3+ years of experience at an agency or consulting firm preferred.  Familiarity with website analytics platforms such as Google Analytics, Google Search Console, etc.  Knowledge of factors that influence search engine rankings.  Ability to think strategically to identify and define keyword opportunities for optimization.  Well-rounded knowledge of SEO tools such as SEMRush, BrightEdge, and ScreamingFrog.  Strong knowledge of Microsoft Excel and/or Google Docs.  Bachelor’s Degree.   HZTL offers a wide range of competitive benefits to eligible employees including health, dental, vision, life, retirement plans, paid time off, paid holidays, paid time off to volunteer, paid parental leave, flexible work environment, and more.   The pay range for this full-time position is $90,000 to $110,000 per year. Our salary ranges are determined by role, level, and location. The range displayed on the posting reflects the minimum and maximum target salary for the position across all US locations as of the date of this posting. Within the range, actual offered compensation is dependent upon the individual’s work location and additional factors including but not limited to job-related skills, experience, relevant education and training, internal equity among the team, and applicable employment laws. Please note the compensation details in the US role posting reflects base salary only and doesn’t include discretionary performance bonus or other incentives (if applicable).   Keywords: Senior SEO Specialist, SEO, Senior Search Specialist, Search Strategist, Senior Search Strategist, Generative Engine Optimization, GEO, AI optimization Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.  

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St Louis Park, MN, USA
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