Marketing Generalist

Are you a creative and detail-oriented marketing professional who thrives on producing impactful content? Do you enjoy educating others through compelling materials like video, email, and presentations? Join our team as a Marketing Generalist (called Client Education Manager internally), where you’ll play a pivotal role in driving product adoption and client success by developing and delivering engaging educational content. Key Responsibilities: Develop and implement marketing and educational content (email campaigns, blog posts, and videos) that drives product and service adoption across our client base. Develop engaging, high-quality training materials and videos using tools such as Adobe Photoshop, Illustrator, and Premiere. Handling everything from scriptwriting and voiceover recording to screen capture and editing. Support the client success and sales teams with enablement tools like slide decks, presentations, and proposals to highlight upsell opportunities. Analyze the effectiveness of client education initiatives and use data to improve future communication strategies. Collaborate with internal teams to stay up to date on product functionality and ensure training content aligns with evolving client needs. Contribute to internal team education by developing resources and tools to support ongoing learning. Client Communication: While not a daily responsibility, this role occasionally interacts with clients to gather feedback on products, which informs and improves the educational materials we produce. Team Collaboration: This position is based in our Lincoln, NE office, with the opportunity to work remotely on Wednesdays after training. You’ll work closely with product, sales, and client success teams in a collaborative environment that values communication, initiative, and shared goals. Requirements Strong written communication skills are essential to craft clear and compelling educational content. Proficiency in Adobe Photoshop, Illustrator, and Premiere or similar tools is necessary to create professional, high-impact materials. The ability to self-manage and stay organized ensures you meet deadlines and drive projects to completion. A minimum of 3 years in a marketing-related role provides the foundational experience for success in this position. Preferred Experience: A degree in marketing or a related field shows a strong educational foundation. Familiarity with HubSpot CRM is a plus for managing and distributing client content. Knowledge of the multifamily industry helps contextualize marketing efforts. Experience with audio/visual equipment is helpful for content creation. Position Details: Position Type: Full-time, exempt Compensation: Salary Benefits Work at a “Best Place to Work” Company RentVision was recently certified as a Great Place to Work, one of Fortune’s Best Workplaces in Advertising & Marketing, one of Lincoln’s Best Places to Work (#2 medium-sized company), one of the Best Places to Work in Multifamily (#6 nationwide), and we recently scored a 4.6/5 on Gallup’s Q12 Engagement Survey. 401(k) Match Planning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you get it done. Health Insurance We care about your health. RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums. Life Insurance You’re important to us and we want you to know that. We offer life insurance to employees at no out-of-pocket cost. Short-Term and Long-Term Disability We’re here to help when the unexpected happens. We provide both short-term and long-term disability insurance to all of our employees. Our short-term disability plan also offers medical leave for pregnancy. Paid Time Off It’s all about that healthy work-life balance—work hard, play hard, right? RentVision provides paid time off and paid holidays, including extra time off around Thanksgiving and Christmas. Paid Parental Leave At the end of the day, family matters most. We know the importance of those precious moments you have with your new little one, so we provide paid parental time off. Fizzy Friday You work hard all week, so why not have a little fun on Friday? At 3:30 PM we celebrate a week’s worth of work with games, snacks, and fizzy beverages. Hope you like competition. Recognition Lunch You’re one in a million, and we want you to know that. Every month we celebrate our employees with a free lunch (yeah, you read that right) and recognition galore. Unlimited Coffee Need a pick-me-up? We’ve got a coffee machine stocked full of cappuccinos, lattes, black coffee, and more. Discounted Gym Membership If you've got the drive, we've got you covered. We partnered with a local gym to provide a total package gym membership for just $10 a month. About RentVision RentVision was founded in 2009, after our Founder and CEO, David Watson, spent multiple weekends hunting for an apartment. After weeks of searching, he signed a lease on a unit he’d never seen. Frustrated by this experience, David believed there had to be a better, easier way to confidently rent an apartment. This sparked the idea for a new innovation—the industry's first Walkthrough Video Tour. RentVision has been innovating, developing, and growing ever since. Today, we operate in the multi-family marketing industry where we create software platforms, build websites, offer strategic advising, deliver media solutions, and travel the country sharing industry knowledge. We are part tech company and part full-service organization, combining the best of both worlds: excellent software solutions with remarkable client service. Learn more about our company at https://www.rentvision.com/our-company. Our Purpose: To consider others as more important than ourselves. Our Mission: To make renting apartments easy. Our Vision for Our Clients: To deliver a predictive leasing platform that optimizes marketing and revenue management. Our Vision for Prospective Residents: To help people rent an apartment without needing to drive anywhere. Our Core Values: Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results. Systemize Excellence - We build and do what is excellent, efficient, and repeatable. Considerate Candor - We seek and give direct feedback that is thoughtful and productive. Maximize Talent - We know our weaknesses. We live in our strengths. Team Hustle - We deliver success through hard work and camaraderie.