Senior Media Planner

Senior Director, Broadcast and Emerging Media

Bully Pulpit International is an outcomes agency made up of creatives, strategists and data scientists. We come from politics, brands and marketing and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation, and social impact. A growing firm, we sit on both coasts and connect Silicon Valley technology, Madison Avenue creative, Washington policy and real people. Role Overview Playing a key role in modernizing BPI’s strategic communications offering in a fast-changing media environment. Location: Washington DC, New York, Chicago, San Francisco, Los Angeles BPI follows a hybrid work policy with an expectation for all full time employees to work from one of the office locations at least 3 days a week. Salary: $145,000 - $160,000 Play a key, subject matter expert (SME)-type role for BPI clients in an ongoing fashion with clients that are consistently executing media programs or on a one-off basis as an SME building and selling in a media strategy Oversee the development of press materials, including op-eds, statements, Q&As, media kits, and briefing documents Identify and promote opportunities for executives and experts to contribute thought leadership in top-tier outlets Proactively build and expand the media program offering and cultivate and manage strong relationships with journalists, editors, and media outlets, serving as the lead contact for all media inquiries. Monitor the media landscape for risks and opportunities; lead rapid-response communications on breaking issues or emerging criticisms. Partner with internal stakeholders — including the executive team and cross-functional colleagues — to develop and drive cohesive communication strategies and initiatives Coordinate with digital, social, and content teams to ensure message consistency across all channels. Strengthen BPI’s traditional and broadcast media relations offering, including practice development and upskilling that can be expanded across the team Report on media impact to internal stakeholders and translate coverage into actionable communications outcomes Build a transformed media offering by articulating BPI POV on strategic relevance and reach of key shows across podcasts, YouTube and other platforms in a holistic media strategy, and establish relationships for BPI broadly with key players (producers, bookers, etc). This means reach into shows hosted by creators on YouTube, TikTok, Reels, podcasts where BPI doesn’t currently have relationships or placement capabilities. It also means deeper reach into consumer press, like Live with Kelly and Mark and The View. Contribute to new business efforts, as needed, with media strategies to enable prospects to accomplish their reputation objectives Requirements You bring Educational background in Communications, Marketing, Journalism, English, Public Relations, or a comparable discipline 12+ years of progressive leadership in strategic content development, brand storytelling, or corporate communications Demonstrated ability to drive business growth through high-impact earned media and strategic messaging Deep network of established relationships with leading national and trade media editors, journalists, and influencers Skilled in crafting and adapting narratives for diverse audiences across platforms; experience managing sensitive or crisis communications highly valued Proficient with key content creation and business tools, including Adobe Creative Suite, Microsoft 365, and related industry-standard software Benefits BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce. We’re looking for all kinds of people. BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe. We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings! Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com

$145,000-160,000

Bully Pulpit International

Media Manager, Planning

Chicago, IL, USA

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation and social impact. A growing firm, we sit on both coasts and between and connect Silicon Valley technology, Madison Avenue creative, Washington policy and real people. The Impact You Will Make In this position as Media Manager, you will support the execution and management of paid media campaigns across numerous clients on the Paid Media team. The ideal contract candidate thrives in a fast-paced, collaborative environment and is capable of working independently, while navigating multiple projects. Salary Range: $68,000 - $75,000 Expectation to work from one of our offices (DC, NYC, SF, CHI, LA) at least 3 days a week What the Day-to-Day Looks Like Develop paid media plans that align with client/campaign objectives and work closely with client leads to ensure media delivers on the agreed strategies and approach Lead on campaign implementation/management in regards to: buying, negotiating, implementation, optimization, and analysis Conduct media, industry or company research to allow the agency to develop innovative and strategic advertising and marketing plans Foster good working relationships across all internal teams to facilitate flawless execution of media plans Integrate processes to streamline communication and implementation of media plans Manage vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value Use internal data sources as well as past performance to develop insights and strategy for future efforts Work with internal analytics team to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met Requirements What You Bring 4 years relevant work experience in digital media strategy and planning Experience running campaigns for political, public affairs, and/or corporate clients Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients Analytical thinking skills, with knowledge of media consumption tools like Comscore, and business intelligence dashboard software such as Google Analytics, Datorama or Tableau Strong Microsoft Excel or Google Sheets skills Strong organization skills and attention to detail A readiness to work independently, grow quickly, learn new skills, think big, and get the job done Benefits BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce. We’re looking for all kinds of people. BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe. We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings! Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com

You're not just buying media, you’re building momentum. As Director of Media at POOLHOUSE, you’ll shape and steer cross-platform campaigns that help our clients break through. You’ll translate big-picture goals into bold, effective strategies, and partner directly with clients to make sure we’re exceeding expectations, not just meeting them. This is a role for someone who thrives in the details, budget pacing, creative targeting, data dashboards, but who never loses sight of the bigger picture. You’ll push for efficiency, stay cool under pressure, and help cause-driven campaigns make their mark. Day-to-Day Responsibilities ● Develop comprehensive strategies for paid advertising campaigns on Broadcast TV, Cable, CTV, and other relevant platforms. ● Collaborate with clients to understand their goals and objectives, and create customized campaign plans to maximize their impact within the allocated budget. ● Oversee the execution of campaigns, ensuring proper ad placement, targeting, and creative optimization to drive desired results. ● Continuously monitor and analyze campaign performance, making data-driven adjustments to improve reach and performance. ● Manage media budgets across multiple clients and platforms, ensuring efficient spend allocation, pacing, and performance tracking to meet campaign goals. ● Determine the optimal mix of media channels (including TV, cable, satellite, print, outdoor, and radio) to reach target audiences in a relevant and impactful manner. ● Collaborate with networks and placement agencies to negotiate and secure the best media placements and partnerships that align with campaign objectives. ● Stay up to date on recent buying trends, one-off opportunities and technology. Requirements ● Bachelor's degree in a relevant field or equivalent work experience. 3-5 years experience in political campaigns, advocacy organizations, non-profit, or advertising agency experience. ● Demonstrated experience in managing media campaigns and familiarity with advertising metrics and tactics. ● Experience with Strata or other Broadcast and Cable TV planning and execution tools. ● Proficiency in utilizing Google AdWords, Facebook Ads Manager, X Ads, LinkedIn Campaign Manager, and other advertising platforms. ● Knowledge of political advertising compliance requirements across Meta, Google, and programmatic channels. Understanding of FEC or state-level compliance requirements for paid media. ● Familiarity with GA4, Tag Manager, Meta Pixel, and UTM tagging best practices. ● Strong analytical skills with the ability to interpret and derive actionable insights from campaign data. ● Demonstrated ability to lead cross-platform reporting and build dashboards via Looker Studio or other reporting tools. ● Familiarity with Wordpress or other CMS platforms is a plus. ● Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner. ● Proven ability to manage multiple priorities and meet deadlines. ● Flexibility to adapt to changing client needs and industry trends. ● This position is based out of our office in Richmond, VA or Washington D.C., and applicants must be willing and able to fulfill the role in person. Benefits ● Competitive salary based on industry standards ● A collaborative and creative work environment ● 100% employer covered medical, dental and vision insurance ● 100% employer covered medical for dependents ● 12 days of PTO a year ● Generous paid holiday schedule including Thanksgiving week and Christmas Break ● Parental Leave ● 401k with employer match ● Monthly cell phone stipend ● Company funding for relevant continued education and skill development About POOLHOUSE: We are a creative-driven, full-service advertising agency. We transform how companies, candidates and causes tell their story. With offices in Richmond, VA, Atlanta, GA, and Washington, D.C. we’re a collective group of creatives, do-ers, and strategists who are passionate about putting the creative first and building lasting campaigns for our clients. Our job isn’t our life, but a function to pursue our passion inside and outside of the office. Bring yours.

Negotiable Salary

Senior Media Planner

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