Senior Data Analyst

We are seeking a Senior Data Analyst – Marketing Analytics to transform complex data into clear, impactful insights that directly influence marketing strategy and business outcomes. In this role, you will leverage SQL, Python, and advanced BI tools to uncover opportunities, optimize metrics, and measure performance across company initiatives. Success will be defined by your ability to deliver accurate, actionable, and timely insights that improve initiative ROI, enhance decision-making, and create measurable business value. You will excel if you can: Design and deliver high-quality analyses that lead to strategic recommendations. Develop automated dashboards and reporting tools to improve efficiency and transparency. Consistently ensure data accuracy, integrity, and reliability in all outputs. Partner effectively with marketing, culinary, and finance teams to influence key decisions. Communicate complex findings in a compelling, easy-to-understand way for all audiences. If you are a detail-oriented problem-solver who thrives at the intersection of data, marketing, and strategy, this role is for you. Location This role will be based out of our Chicago IL office 2-3 days a week and operate in a Hybrid model.  On the Plate Query and analyze large datasets ad hoc to extract meaningful insights. Perform basic data transformation in the data stack. Analyze and synthesize primary and secondary research outcomes.  Conduct statistical analyses and support A/B testing designs. Create and maintain dashboards and reports using tools such as SQL, Python, and data visualization platforms (e.g., Looker, Sigma). Collaborate with stakeholder teams to understand business requirements and provide data-driven recommendations. Deliver clear and actionable insights through visualizations, reports, and presentations. Provide regular updates on topline key performance indicators and data trends for performance reporting. Apply structure thinking and data-driven logic to navigate ambiguous challenges and inform prioritization across strategic initiatives. Ensure data accuracy and reliability in all analyses and reports. Communicate complex findings through compelling narratives both written and verbal. The Main Ingredients Bachelors degree or related field or equivalent experience 5+ years of experience as a Data Analyst or in a similar role. Proficient in SQL for querying relational databases. Experience with programming languages such as Python or R for data analysis. Familiarity with data visualization tools (e.g., particularly Looker). Familiarity with MarTech reporting (FB Ads, Google Ads, etc)  Strong Excel skills for data manipulation and analysis. Extra Special Sauce Strong analytical and problem-solving skills. Excellent communication skills with the ability to convey complex findings to non-technical stakeholders. Detail-oriented with a commitment to delivering high-quality, accurate results. Familiarity with demand projections and subscription-based business models. Experience with dbt a plus. Why Join Us? Ownership: Be the trusted data partner of our business teams. Impact: Directly enable data-driven decision-making across the business. Growth: Shape the future of our data culture and stack as we scale. Compensation The anticipated base salary range for this role is $95,000 - 115,000. Compensation is based on experience and qualifications, and the posted range is not a guarantee of any specific offer. Garnish We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food! Final Touches We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status. About Purple Carrot:  Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen! Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!