Influencer & Partnerships Lead

Who We Are: Biom is changing the way people clean by making products that are better for your home, your routine, and the planet. Our flagship product is the first-ever refillable, biodegradable wipe system, designed to sit proudly on your countertop and seamlessly fit into your day. We started with one simple idea: cleaning shouldn’t be a compromise. So we designed a system that’s effective, sustainable, and elevated - proof that good design can make good habits easier. From our proprietary dispenser to our human-safe and plastic-free refills, we’ve created an entirely new way to clean, and we’re just getting started. At Biom, we believe form and function go hand in hand. We’re building a brand that puts care into every detail - because when the small things work better, life feels better. We’re a team of builders, creators, and problem-solvers who move fast, think big, and aren’t afraid to roll up our sleeves. If you’re energized by smart design, purposeful growth, and redefining a dusty category from the ground up, you’re in the right place. Who You Are: You’re a partnerships leader who knows how to shape culture and drive measurable growth. You’ve built influencer programs that both generate buzz and drive conversion. You’re fluent in both brand and growth, blending creativity with data to make smart decisions while cultivating authentic, long-term relationships. You’re equal parts creative thinker and strategic operator. You’ve worked on influencer campaigns for brands across DTC and retail channels, activating at every stage of the funnel. You thrive in ambiguity, move fast, and take ownership end-to-end. You don’t just see campaigns, you see connected ecosystems and know how to tie them to outcomes. Most importantly, you’re eager to build and scale Biom’s influencer and partnerships function from the ground up. You’re excited by the chance to combine creativity and analytical rigor to craft partnerships that put Biom at the forefront of consumers’ minds - whether they’re shopping in-store or online. What You’ll Own: Influencer & Affiliate Strategy Own Biom’s paid influencer program with a dual goal: drive measurable conversions and build brand awareness. Source, vet, and manage influencer partners who authentically align with Biom’s values of safety, design, and elevated experience. Negotiate contracts, deliverables, and paid usage rights, ensuring content can extend beyond organic posts into paid media, retail, and other channels. Manage budgets strategically to maximize ROI across influencer and affiliate channels. Collaborate with the head of marketing to set budgets and KPIs for the influencer and affiliate channels as a whole. Nurture long-term ambassador relationships that create continuity and deepen brand love. Build Biom’s affiliate program from the ground up, including platform setup, partner recruitment, incentive structures, and ongoing optimization. Campaigns & Partnerships Develop scalable influencer and affiliate campaign frameworks that balance creativity with performance rigor. Partner with brand, creative, and growth teams to ensure influencer and affiliate content ladders seamlessly into larger campaign narratives and product launches. Support the development of strategic brand-to-brand partnerships that unlock new audiences and amplify reach. Execute influencer events for specific campaigns (new product launches, new retail launches, etc.) from sourcing talent to on-site execution. Oversee gifting, seeding, and affiliate activations, ensuring every touchpoint feels premium, personal, and true to Biom. Execution, Measurement & Reporting Lead end-to-end execution across influencer, affiliate, and partnership programs with operational excellence. Define KPIs, establish benchmarks, and own reporting across all programs. Surface insights, share learnings, and optimize strategies for continuous improvement and stronger ROI. Team Leadership Manage and mentor Biom’s Social Media Manager, ensuring organic social efforts ladder up into influencer, affiliate, and brand goals. As the influencer program expands, you will be responsible for building a team of influencer, affiliate and social experts to drive the business forward. Foster collaboration across teams while keeping execution sharp, creative, and performance-driven. Requirements 4-6+ years of experience in influencer marketing within consumer brands across DTC or retail. Proven track record of building and scaling influencer programs that deliver both brand lift and measurable conversions. Deep understanding of the influencer and affiliate landscape, including platforms, negotiation best practices, contracting, and performance optimization. Strong analytical skills with the ability to interpret data, define KPIs, and translate insights into action. Experienced in budget management and contract negotiations, with a focus on maximizing ROI. Demonstrated ability to lead end-to-end campaign execution: strategy, sourcing, contracting, content review, launch, and reporting. Skilled at building authentic, long-term relationships with creators, affiliates, and brand partners. Comfortable working across DTC and retail channels, understanding how to activate influence at every stage of the funnel. Experienced in team leadership and mentorship, with the ability to inspire, coach, and eventually grow a team. Exceptional cross-functional collaborator, able to work seamlessly with brand, creative, growth, and retail teams. Highly organized, detail-oriented, and able to thrive in ambiguity and fast-moving environments. A balance of creative vision and operational discipline - able to think big while executing flawlessly. Passion for purpose-driven brands, design, and sustainability; genuine alignment with Biom’s mission and values. Benefits We aim high, and that includes how we hire. Every role at Biom comes with competitive pay, meaningful impact, and real room to grow. We work hard, but we also believe in balance. Expect generous PTO, top-tier benefits for you and your family, a monthly stipend to support your health, a free Biom subscription (obviously), and a few more perks designed to support your wellbeing and headspace. Let’s just say: we take care of our people, the way we ask them to care for our brand. We can’t wait to share more with you!