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Brand Activation Specialist

$50,000-90,000/year

TP-Link Systems Inc.

Irvine, CA, USA

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About Us     Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.     Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.     Overview  The Brand Activation Specialist will lead the planning and execution of all marketing events, trade shows, and in-person experiences. This person will be the primary driver of our brand's presence in the physical world, creating memorable and impactful activations that connect with our target audience. They will be responsible for everything from initial concept and planning to on-site execution and post-event analysis.    Key Responsibilities  Plan and Execute Events: Own the end-to-end planning and execution of all in-person marketing events, including trade shows, conferences, and community activations. This includes managing logistics, timelines, vendor relationships, and budgets.  Create Engaging Experiences: Develop creative concepts and strategies for events that effectively communicate our brand message and engage attendees. You will be responsible for ensuring our presence is not only professional but also captivating.  Manage Logistics and Vendors: Serve as the main point of contact for all event-related vendors and partners, from booth designers and audiovisual crews to event coordinators and caterers.  Coordinate with Internal Teams: Work closely with the marketing, sales, and product teams to ensure event goals align with broader business objectives and that our on-site teams are well-prepared.  Measure and Report on Success: Track key performance indicators for each event, such as lead generation, brand sentiment, and ROI. You will also be responsible for creating post-event reports and providing insights to inform future strategies.  Requirements Qualifications Bachelor’s degree in Marketing, Communications, Event Management, or a related field, required. 3+ years of experience in event marketing, brand activations, or trade show/event management.  Proven track record of planning, executing & attending successful marketing events, trade shows, or experiential activations.  Strong project management skills with the ability to manage multiple events and deadlines simultaneously.  Excellent organizational and logistical planning skills, with experience coordinating vendors, budgets, and timelines.  Creative thinker with the ability to design engaging, on-brand event experiences that resonate with target audiences.  Strong communication and interpersonal skills; able to collaborate effectively across internal teams and external partners.  Data-driven mindset with experience tracking KPIs such as lead generation, ROI, and audience engagement.  Benefits Pay Range:  $50,000 - $90,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents)     Contributions to 401k funds    15 days accrued vacation    11 paid holidays    Bi-annual pay increases    Health and wellness benefits, including free gym membership    Quarterly team-building events    Free lunch Friday            At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.    Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.  

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Location
Irvine, CA, USA
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