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Negotiable Salary
Ken Media
Austin, TX, USA
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ShareAbout Us: KEN Media LLC was established in 2022 as an independently owned media agency committed to exceptional results through innovative digital marketing strategies. We’re looking for a mid-level Paid Social and Search Specialist to join our dynamic team and drive our media buying efforts to new heights, with a focus on maximizing Return on Ad Spend (ROAS) across digital media channels. Role Overview: The Paid Social and Search Specialist will oversee the team's media buying and investment initiatives, focusing on servicing clients through the execution and monitoring of integrated media plans across Meta, TikTok, YouTube, and Google. You’ll collaborate closely with KEN’s media strategy team to develop smart audience strategies and ensure campaigns are optimized for strong performance. The ideal candidate will be passionate about blending data-driven insights with creative thinking to produce impactful results. Key Responsibilities: Campaign Management: Oversee the execution of Paid Social and Search campaigns, including budgeting and monitoring performance. Manage day-to-day operations of ad campaigns, including optimization strategies, audience targeting, and ad placements. Update reporting dashboard to support planning and optimizations. Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels. Performance Analysis: Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities. Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments. Utilize A/B testing, attribution modeling, and other analytical methods to refine strategies and enhance ROAS. Client Relationship Management: Provide client-facing strategic recommendations and insights based on campaign performance and industry trends across all media channels. Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with performance and optimizations. Requirements 3–5 years of hands-on experience creating and managing campaigns across Meta, TikTok, and Google Search platforms. Solid experience with Google channels (Search, Performance Max, and Shopping), with a strong understanding of best practices for driving growth. Comfortable analyzing data and using insights to make smart, strategic decisions. Clear and confident communicator—able to explain complex ideas in a simple, engaging way to both clients and internal teams. Highly organized and detail-oriented, with the ability to manage multiple campaigns at once. Excellent at handling multiple projects and meeting deadlines in fast-paced environments. Self-motivated and proactive, with a keen eye for detail and a drive to get things done. Comfortable working independently and taking ownership, while also knowing when to collaborate and ask for support. Benefits Opportunity to work with a talented and passionate team. Competitive salary and benefits package. Hybrid Office Schedule Access to ongoing professional development and career growth opportunities. Innovative and collaborative work environment.
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9 Weston Terrace, Wellesley, MA 02482, USA