Bully Pulpit International
Senior Director, Broadcast and Emerging Media
Washington, DC, USA
Bully Pulpit International is an outcomes agency made up of creatives, strategists and data scientists. We come from politics, brands and marketing and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation, and social impact. A growing firm, we sit on both coasts and connect Silicon Valley technology, Madison Avenue creative, Washington policy and real people.
Role Overview
Playing a key role in modernizing BPI’s strategic communications offering in a fast-changing media environment.
Location: Washington DC, New York, Chicago, San Francisco, Los Angeles
BPI follows a hybrid work policy with an expectation for all full time employees to work from one of the office locations at least 3 days a week.
Salary: $145,000 - $160,000
Play a key, subject matter expert (SME)-type role for BPI clients in an ongoing fashion with clients that are consistently executing media programs or on a one-off basis as an SME building and selling in a media strategy
Oversee the development of press materials, including op-eds, statements, Q&As, media kits, and briefing documents
Identify and promote opportunities for executives and experts to contribute thought leadership in top-tier outlets
Proactively build and expand the media program offering and cultivate and manage strong relationships with journalists, editors, and media outlets, serving as the lead contact for all media inquiries.
Monitor the media landscape for risks and opportunities; lead rapid-response communications on breaking issues or emerging criticisms.
Partner with internal stakeholders — including the executive team and cross-functional colleagues — to develop and drive cohesive communication strategies and initiatives
Coordinate with digital, social, and content teams to ensure message consistency across all channels.
Strengthen BPI’s traditional and broadcast media relations offering, including practice development and upskilling that can be expanded across the team
Report on media impact to internal stakeholders and translate coverage into actionable communications outcomes
Build a transformed media offering by articulating BPI POV on strategic relevance and reach of key shows across podcasts, YouTube and other platforms in a holistic media strategy, and establish relationships for BPI broadly with key players (producers, bookers, etc). This means reach into shows hosted by creators on YouTube, TikTok, Reels, podcasts where BPI doesn’t currently have relationships or placement capabilities. It also means deeper reach into consumer press, like Live with Kelly and Mark and The View.
Contribute to new business efforts, as needed, with media strategies to enable prospects to accomplish their reputation objectives
Requirements
You bring
Educational background in Communications, Marketing, Journalism, English, Public Relations, or a comparable discipline
12+ years of progressive leadership in strategic content development, brand storytelling, or corporate communications
Demonstrated ability to drive business growth through high-impact earned media and strategic messaging
Deep network of established relationships with leading national and trade media editors, journalists, and influencers
Skilled in crafting and adapting narratives for diverse audiences across platforms; experience managing sensitive or crisis communications highly valued
Proficient with key content creation and business tools, including Adobe Creative Suite, Microsoft 365, and related industry-standard software
Benefits
BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.
We’re looking for all kinds of people.
BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.
We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!
Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com
$145,000-160,000
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