Marketing Director

About Us CorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services. About the role CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market. Responsibilities Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy aligned with our business goals. Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry. Brand Management: Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications. Develop brand-building strategies that elevate our market presence and customer engagement. Campaign Development and Execution: Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events. Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly. Stakeholder Engagement: Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies. Build and maintain relationships with key industry partners, stakeholders, and influencers. Leadership and Team Management: Lead and inspire the marketing team to achieve exceptional results. Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement. Requirements Bachelor's or master's degree in Marketing, Business Administration, or a related field. Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry. Proven track record of developing and executing successful marketing strategies. Strong understanding of the IVD market, products, and regulatory environment. Exceptional leadership, communication, and collaboration skills. Ability to think strategically and analytically, with a creative approach to problem-solving. Proficiency in marketing analytics tools and platforms. Benefits Medical Insurance Plan Retirement Plan Paid Time Off Training & Development We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.  

We are in the process of staffing a Virtual Assistant where a client needs someone to handle the following responsibilities. If you are interested, please complete the Virtual Assistant application. For other job information and updates on Virtual Assistant roles, make sure you follow us at @momtovirtualassistant. Key Responsibilities Manage inbox and calendar (as needed) Manage social media, captions, posting, etc. using Notion Social   Manage Notion Create small Canva templates  Attend team meetings  Assist with various other projects / tasks  Platforms:  Google WorkSpace Notion Canva  Meta Business Suite  Requirements Experience in social media (a must)  Experience as a Virtual Assistant (a plus)  Must be on Eastern Time Tech savvy  Deadline oriented  Detail oriented Excellent communicator  Intuitively organized Self-starter and ability to work independently  10-15 hours per week (availability to grow as role grows) Eastern Time Zone Benefits There are no benefits for this role as it is meant to be performed by independent contractors. Please let me know if you have any questions.

We are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.  We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are looking for:  We are seeking a Paid specialist (SEM and paid social – must have significant Meta experience) who has managed at least $100,000 in ad spend throughout their career. If you have experience managing spend for a D2C brand or B2B SaaS product, that’s a major plus. You also must have demonstrated experience working with creative, product, & content teams as well to ensure you’ve managed holistic paid social and SEM campaigns that encompass a full funnel marketing approach to acquiring & retaining customers. You Will: Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape Launch ad campaigns across paid social and paid search for many clients  Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions Have a deep understanding of our client’s products and competitors so you can launch the most effective ad campaigns that have high engagement Liaise with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.  Act as an advisor to guide a client on improving their bottom of funnel performance to lower a client’s overall CAC and improve LTV Stay on top of client communication + demonstrate strong project management skills You Have: Minimum 1+ year of experience managing ad spend across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest.  Minimum 1+ year of experience managing ad spend on Google Ads. Managed a monthly paid social budget of at least $10,000. Experience working with product to set up events on different ad platforms as well as ensuring all the events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus). You must have experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience’s attention and is on par with the branding guidelines  You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on ongoing experiments that need to be tested You must be highly analytical and obsessed with achieving client KPIs You demonstrate attention to detail and excellent written and verbal communication skills Expertise with the intersection of paid, owned and earned media in campaign orchestration Passionate about the social media/paid search landscape, and can show thought leadership in the space You’re hungry to learn, passionate, and highly competent Benefits and Perks of Becoming a NoGoodie: Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities Health First: Premium Medical, Dental & Vision Coverage Flex Work Environment: hybrid at HQ and remote globally Set Up Shop: Home Office Stipend Recharge Anytime: Unlimited PTO Plan Family First: Paid Parental Leave Plan Secure Your Future: 401(k) Plan with Employer Matching Level Up: Mentorship & Career Growth Support Always Be Learning: Access to Top-tier Resources & Industry Experts Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite) Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours Grow With Us: Endless Opportunities to Lead & Succeed Keep on Shining: Ongoing Employee Development Programs EEO & Compensation Transparency: NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $85,000-$100,000 base pay plus bonus. At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization. BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!

Advantage Home Care is seeking an experienced Marketing Director to join our team. The Marketing Director is a strategic leader responsible for overseeing and orchestrating our marketing & outreach efforts to promote brand loyalty, awareness, customer engagement, and ultimately revenue growth. Tasked with developing and implementing comprehensive marketing strategies, the Marketing Director collaborates with company leaders, locations, and departments to ensure alignment with the company’s overall business goals. They analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and formulate effective campaigns. Marketing Directors manage a diverse range of activities, including advertising, digital marketing, business to business & direct to consumer marketing initiatives. Additionally, they allocate budgets, track key performance indicators, and evaluate the success of marketing initiatives & work with the company leaders to adjust strategies as needed to optimize results. A crucial aspect of the role involves staying abreast of industry innovations and emerging trends to keep the organization's marketing approach innovative and competitive. Overall, a Marketing Director plays a pivotal role in shaping and executing a company's marketing vision to achieve long-term success.   Requirements · Strong understanding of marketing principles and strategies · Excellent communication and interpersonal skills · Ability to think creatively and strategically · Experience in digital marketing, including social media, SEO, and content marketing perferred · Strong analytical skills and the ability to interpret data and make data-driven decisions · Experience managing marketing budgets · Experience in home care or healthcare is highly preferred. Benefits Earned Time Off Medical Benefits, Dental, Life Insurance Weekly paychecks Competitive Pay Fun, Lively, and Family work environment Performance Bonuses Room for advancement About the Job Pay: $50,000 - 60,000 yearly Schedule: 8 hour shift Supplemental pay types: Bonus pay

About Us:   Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.  We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.    Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.   Overview:   We are seeking a Director of Sales Enablement & Vertical Marketing to improve collaboration between Marketing, Sales, and Service teams both in the US and worldwide. This individual will be a key conduit between Sales leadership and account teams in the US, the business group Marketing teams, regional Marketing and Sales teams globally, and the Global Service and Support team. This individual will be instrumental in ensuring that the needs of the Sales and Service teams are met and developing marketing resources that target key verticals.  Key Responsibilities:  Ensure that requirements from Sales, key customer accounts, and Service team are understood, disseminated, and executed upon. Drive requirements into the product development process, reducing the number of review and re-work cycles and shortening time-to-market.  Assist with the customizing of presentations and other marketing collateral for Sales teams, as necessary.  Develop training materials and training program for internal Sales and Service resources as well as key channel partners based on assessment of knowledge and communication gaps. Conduct and/or facilitate training sessions, as necessary.  Act as key liaison between the business group Marketing teams and regional Marketing and Sales teams globally, ensuring that global Marketing plans are communicated to the regions and aligned with, while bringing back Marketing campaigns and assets from the regional teams for sharing and potential globalization.  Identify key verticals and, in collaboration with regional Marketing teams, develop targeted Marketing campaigns, messaging and materials.   Requirements Qualifications:  Minimum 7-10 years experience in Sales Enablement, Product Marketing, or other related functions. Experience working in or with Product Management desirable. Prior Sales experience desirable, but not required.   Demonstrated ability supporting the needs of multiple, geographically distributed Sales and Marketing teams across a variety of channels including B2C, B2B2C, and D2C. Prior experience working with key US retailers and online commerce partners strongly preferred.  Familiarity with Sales Enablement tools and training methodologies.  Development of training materials/programs targeting Sales, Service, and channel partners.  Proven success in identifying target verticals and utilizing marketing campaigns and assets to capitalize on them.  Experience crafting presentations and marketing material that clearly reflect customer insights and align with customer needs.  Knowledge of the network and/or consumer electronics markets preferred.  Bachelors degree required, MBA preferred.  Benefits Salary Range: $140,000 -$170,000   Benefits:    Fully paid medical, dental, and vision insurance (partial coverage for dependents)   Contributions to 401k funds  15 days accrued vacation  11 paid holidays  Bi-annual pay increases  Health and wellness benefits, including free gym membership  Quarterly team-building events  Free lunch Friday    *Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.   At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.   

100% Remote Position Base Salary: Up to $100,000 Total Compensation Potential: Up to $150,000+ annually, including monthly commissions. Note: Average total compensation for this role is in the mid-six figures. Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting. This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. Additional Responsibilities include: Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future. Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests. Communicate with clients on all elements of the campaign, including planning, performance, and project status Prepare reports and present results to clients and management. Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. Build effective relationships with all clients Gather data on consumer, competitor, and market conditions Requirements Bachelor's degree in Marketing or related major required. 5+ years of performance marketing experience in social is required. Highly knowledgeable with automation tools (bidding and targeting), Google Analytics, and other management & ad creative testing tools. Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs Experience in maintaining and growing large spending accounts with significant optimizations and budgets Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables Ability to communicate effectively to all employee levels while understanding both the day to day and big picture Ability to work in a fast-paced environment while managing time effectively Benefits Our Mission We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients. About Jump 450 Jump 450, headquartered in New York City, employs top talent globally. Best known for driving exceptional performance outcomes, we’ve scaled numerous companies, and turboscaled 13+ DTC brands from The record: Acquired by Omnicom (NYSE: OMC) a couple years back Known as the “unicorn maker” tag in PE / VC circles. Driven some crazy numbers ($2bn+ revenue, 400M+ clicks, 40M+ users generated for clients) Jump manages ~$350mm+ in annual digital media and orchestrates a differentiated agency offering with a focus on: world class creative production, rigorous technical media optimization, customer journey development and robust measurement / analytics–to drive down CAC & extend LTV. Our standout culture, commitment to employee development, team engagement, and exceptional perks and benefits are some of the reasons why prestigious publications such as Fast Company Magazine, Inc Magazine, and Agency Spotter's Top 30 Agencies 2021, along with Ad Age's Best Places to Work, have featured Jump. Additionally, we are proud to be ranked #899 on the Inc 5000 list and maintain a team member retention rate of over 90% for professional reasons. What We Offer: Competitive salary with performance-based bonuses. Health, dental, and vision insurance. Paid time off and holidays. Opportunities for professional development and career growth. A creative and collaborative work environment where your ideas and contributions are valued. Additional benefits include Medical, Prescription, Dental, & Vision Insurance Benefits Life and Accident Insurance Plans Short and Long Term Disability Plans Employee Assistance Programs Employee Purchase Programs with thousands of discounts available Family Forming Plans Secure Travel & Identity Theft Health Savings Account (HDS) Health Care Flexible Spending Account (FSA) Access to MetLife Legal Plan Services 401k Match Plans Commuter Transportation Benefits Access to Virtual Health Services such as Telaheath, 2nd.md and Calm App Paid Holidays (long weekends and end of the year closure) Flexible / Numerous PTO Days Half-Day Fridays All Year (Not Just in the Summer!) New MacBook Pros and additional office needs for reimbursement Communal Meeting Rooms and Standing Workstations are Available in our NY Office Company Events & Happy Hours 10 Week Paid Parental Leave Tuition Reimbursement Of Up To $5,000 per calendar year