Bully Pulpit International
Senior Director, Creator Engagement
New York, NY, USA
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation and social impact. A growing firm, we sit on both coasts and between and connecting Silicon Valley technology, Madison Avenue creative, Washington policy and real people.
The Impact You Will Make
This senior leadership role will drive creator strategies + partnerships that shift key audiences’ attitudes and behaviors through deep understanding of pop and digital culture, subcultures and fandoms. We are seeking a Senior Director to evolve offerings, scale capabilities, and run paid creator programs across a diverse client portfolio spanning public affairs, nonprofit and advocacy campaigns, and electoral politics.
While this leader will sit on the Paid Media team, they will work across the agency’s clients building working cross-functionally with Strategic Communications, Marketing, and Culture Change teams to deliver integrated, effective, and authentic creator partnerships spanning short-form video, integrations, events and more.
Salary range - 160,000 - $175,000
BPI follows a hybrid work schedule with the expectation to work from an office at least 3 days a week. This role can be based out of New York, Chicago, SF, DC or LA.
What Day to Day Looks Like
Strategic Leadership & Cultural Vision
Shape the agency’s overall creator engagement strategy, aligning it with client priorities and cultural trends
Develop and execute comprehensive go-to-market, culture-rooted partnership strategies that align with client objectives and break through with harder-to-reach audiences
Help clients and internal teams understand how the creator ecosystem works and why parasocial trust, authenticity, and relevance matter more than just reach
Identify emerging platforms, creators, trends, and cultural moments that can be activated for client campaigns
Educate clients and colleagues on the evolving creator landscape and the strategic relevance of parasocial trust, authenticity, and cultural legitimacy;
Program Design & Execution
Design and scale creator programs and partnerships that are measurable, mission-aligned, and emotionally resonant
Build integrated campaigns that combine creator engagement, strategic content co-creation, and narrative storytelling
Oversee day-to-day execution of creator programs, including identification, relationship development, negotiation, contracting, content strategy, and performance tracking
Steward relationships across a tiered ecosystem of creators (from micro-influencers to celebrities)
Be able to identify creators for both one-off campaigns and long-term partnerships that grow over time
Create frameworks for cultural impact measurement, including opinion shift, narrative traction, and behavior change, as well as exploring integration with BPI’s current tech stack
Understand the latest trends in digital platforms and social subcultures and know how to activate them through organic and paid strategies
Integrated Collaboration
Foster a collaborative culture that values creativity, experimentation, and continuous improvement
Advise Creative teams to develop story-first content that feels authentic to both creator voice and campaign goals
Leverage Insights to guide creator selection, message testing, and audience relevance
Support Client Services in pitching, reporting, and building client relationships rooted in cultural fluency and strategic value
Requirements
12+ years experience in communications or related discipline; at least 8 years experience of creator marketing and/or cultural strategy
Proven success designing and executing creator programs for advocacy, nonprofit, corporate, or public affairs clients
Understanding of how cultural narratives drive perception, legitimacy, and behavior
Strong cross-functional collaboration, communication, and leadership skills
Comfort engaging clients at senior levels and articulating the business and societal value of cultural influence
Be equally adept at pitching strategic recommendations to CMOs and campaign directors as they are at managing partnerships with creators + brands and measuring the impact of campaigns
Have deep knowledge and hands-on experience of the ecosystem from ideation to execution. This includes technology platforms for identification, management, and measurement along with an understanding of, the broader influence landscape
Success Metrics
Increased client investment in cultural and creator strategies
Successful integration of creator work + partnerships across agency disciplines and campaigns
Demonstrated cultural impact and resonance across campaigns (reach, sentiment, narrative traction)
Recognition as a leading voice in culture-forward public affairs and narrative strategy
Benefits
BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.
We’re looking for all kinds of people.
BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.
We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!
Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com
$160,000-175,000
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