Marketing Manager at Equal Parts Restaurant and Cocktail Lounge (north beach / telegraph hill)

Job Description - Marketing & Events Manager Equal Parts Restaurant & Cocktail Bar – North Beach, San Francisco, CA About Equal Parts Equal Parts is an elevated cocktail bar and restaurant opening soon in North Beach, San Francisco — blending globally inspired flavors, warm hospitality, and a vibrant, design-forward atmosphere. We’re preparing for launch and seeking a seasoned Marketing and Events Manager to lead our go-to-market efforts and shape the long-term growth of the brand. The Role We’re looking for a creative, execution-focused Marketing Manager with direct experience launching restaurants or hospitality concepts. You’ll lead the full marketing stack — from pre-opening buzz and press to social media, paid ads, creative, partnerships, and community building. This is a full-time, exempt position under the administrative exemption of California wage and hour law. The role is ideal for a marketer who thrives in fast-moving environments and wants to leave a visible mark. Key Responsibilities Restaurant Launch & Brand Strategy Develop and execute the pre-opening marketing and communications plan. Define brand positioning, tone of voice, and visual identity in collaboration with the founders. Ensure consistency across all marketing touchpoints, from signage to social media. Community Engagement & Local Awareness Build local buzz through neighborhood partnerships, grassroots marketing, and event collaborations. Engage with North Beach and broader SF communities both online and in person. Cultivate relationships with local tastemakers, neighborhood associations, and event organizers. Public Relations & Influencer Marketing Identify and pitch stories to local and regional media outlets. Write and distribute press releases, announcements, and event notices. Source and manage partnerships with influencers, creators, and press contacts. Track PR and influencer outcomes and engagement. Social Media & Content Creation Own the social media strategy and calendar across platforms (Instagram, TikTok, Facebook, etc.). Develop compelling visual and written content to tell the brand’s story. Produce or direct short-form video, behind-the-scenes reels, and launch countdowns. Engage with community feedback in a timely, on-brand voice. Paid Advertising & Campaign Execution Plan and launch targeted ad campaigns (Meta, Google, TikTok, etc.). Test and optimize creatives, audiences, and messaging. Track KPIs and manage advertising budgets. Email & CRM Build and grow an email/SMS subscriber list. Create branded campaigns for events, offers, and menu updates. Manage automated flows and seasonal campaigns. Website & SEO Oversee design and copy of a visually compelling, mobile-optimized website. Integrate menus, reservations, press mentions, and event inquiries. Manage SEO basics and Google Business listings. Creative Direction & Asset Development Create or manage creation of digital and print assets including menus, ads, signage, and flyers. Collaborate with photographers and videographers. Maintain brand consistency across all materials. Events Management Curate and execute special events, including launch celebrations, private tastings, and seasonal experiences. Oversee end-to-end event planning, from strategy to logistics and vendor coordination. Collaborate with premium partners and sponsors. Manage RSVPs, ticketing, and guest experiences. Amplify event visibility across social, press, and paid media channels. Qualifications 3–6 years of marketing experience, with at least 1–2 successful restaurant or hospitality launches. Proficiency with paid media platforms (Meta Ads, Google Ads, etc.). Strong copywriting and brand voice development skills. Solid design sensibility (Canva, Adobe Suite, or similar tools). Experience with email marketing platforms (Mailchimp, Klaviyo, or similar). Knowledge of PR and influencer engagement best practices. Self-starter who thrives in fast-paced environments. Bonus: Familiarity with SF/Bay Area media, food & beverage influencers, or local press connections. Details Role Type: Full-Time, Exempt (Administrative Exemption) Location: North Beach, San Francisco (On-Site Required) Start Date: September 3, 2025 Compensation: $55k-70k + Commissions ($100k+ Total Compensation) Benefits: 100% Covered* Kaiser Healthcare Plan + 401(k) (* For Full-Time Employment Only) Commission Plan Compliance: In accordance with California Labor Code §2751, all commission terms will be detailed in a separate, written commission agreement to be signed by both the Company and the employee, specifying how commissions are earned, calculated, paid, and handled upon termination. Employment Status: At-will employment, consistent with California law. Employment may be terminated by either you or Equal Parts at any time, with or without cause or notice. Equal Employment Opportunity Equal Parts SF LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, marital status, national origin, ancestry, citizenship, age, disability, medical condition, genetic information, reproductive health decision-making, veteran or military status, or any other basis protected under applicable federal, state, or local law.