Senior Digital Planning Analyst

Sr. Digital Planning Analyst Location: New York, NY (Hybrid) Department: Global Demand Planning Reports To: Manager, Demand Planning About the Role tarte is seeking a highly analytical and detail-oriented Sr. Digital Planning Analyst to support forecasting and demand planning across our digital platforms, including tarte.com and TikTok Shop. This role is responsible for managing SKU-level forecasts, driving performance analysis, and collaborating cross-functionally to optimize inventory and support strategic initiatives such as new product launches, promotions, and channel growth. You’ll play a critical role in shaping how we plan, execute, and scale our DTC and social commerce business. The ideal candidate thrives in a fast-paced environment, is detail oriented and confident working with and summarizing large datasets, and an understanding of digital commerce dynamics. What You’ll Do Forecast Ownership & Digital Channel Planning Support SKU-level demand planning for tarte.com and TikTok Shop businesses across core, promotional, and newness assortments with direction from the Demand Planner Manager and Merchandising teams Monitor sales trends, seasonal shifts, and launch performance to improve forecast accuracy and agility Work closely with the cross functional teams to analyze retailer and product performance trends and variances to forecast Analytics, Reporting & Insights Analyze retail, supply chain, and marketing data to identify demand drivers, risks, and gaps. Build and maintain dashboards and custom reports to track key performance indicators (KPIs), forecast accuracy, and product performance. Conduct post-launch and promotional event analyses to inform future planning strategies. Inventory Alignment & Risk Mitigation Collaborate with operations and supply chain teams to close inventory gaps, reduce overstock risk, and ensure readiness for launches. Partner with Allocations to review purchase orders (POs), weeks of supply (WOS), and communicate risk based on sell thru projections. Review and approve inventory for allocations and gratis transfers related to newness, campaigns, and retail events. Cross-Functional Collaboration Lead forecast-related discussions and influence decision-making across internal teams. Align assumptions for product demand, marketing cadence, and market-level inventory strategy. System Ownership & Continuous Improvement Act as a subject matter expert (SME) for the Vanguard Demand Planning Tool. Identify opportunities to enhance planning processes, improve data flow, and automate reporting tasks. Contribute to process documentation and best practice development to scale global digital planning capabilities. What We’re Looking For Bachelor’s degree in Business, Supply Chain, Analytics, Economics, or a related field. 2–4 years of experience in demand planning, supply chain, or digital analytics within a high-growth consumer brand or eCommerce environment. Advanced proficiency in Excel; experience with demand planning tools (Vanguard a plus) and BI platforms (e.g., Tableau, Power BI). Experience with direct-to-consumer (DTC) and/or social commerce business models. Strong analytical and problem-solving skills; ability to synthesize insights from large datasets. Excellent communication skills and ability to collaborate across departments and levels. Highly organized, self-motivated, and comfortable managing competing priorities in a dynamic environment. Our Perks: Salary range: $65,000-75,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education) Medical, dental, vision, 401k plan & access to health and wellness programs Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more! Hybrid work policy Gratis, employee discount on tarte.com, team give-back initiatives Friendly, fun, creative & collaborative work environment Tarte is an equal opportunity employer.