Marketing Operations & Analytics Specialist

About This Role We're seeking a data-driven Marketing Operations Specialist who will be the analytical engine behind our growth strategy. This role sits at the intersection of marketing analytics, operations, and conversion optimization. You'll work closely with our product marketing and strategy lead and web designer to transform website visitors into qualified leads through obsessive focus on funnel optimization and data-driven decision making. What You'll Do Day-to-Day Analytics & Optimization (Primary Focus) Dive deep into website analytics daily using Google Analytics, Semrush, and specialized tools like Heap or Mixpanel Identify exactly where we're losing potential leads in our conversion funnel Create actionable recommendations to improve conversion rates from visitor → MQL Track and analyze user behavior patterns to optimize the customer journey Collaborate with Sales Operations on lead data cleanliness while focusing on marketing-specific analytics Build predictive models to forecast pipeline needs and inform budget allocation HubSpot Management & Lead Operations Manage and analyze lead/contact data in HubSpot alongside Marketing and Sales Ops Set up and optimize landing pages, email sequences, and nurture campaigns Create automated workflows that move prospects through our funnel efficiently Ensure our CRM data supports accurate conversion rate analysis Build reporting dashboards that connect website behavior to lead outcomes Website & Conversion Management Work in Framer to implement conversion rate optimizations Design and execute A/B tests on key pages with Web Design Format and publish blog content created by Product Marketing Monitor SEO performance and make technical recommendations Ensure our "more functioning website" supports our lead generation goals Campaign Analysis & Media Support Set up, manage, and analyze LinkedIn and Google ad campaigns Measure ROI across all paid channels and recommend budget allocation Support media sponsorship coordination and performance tracking Manage social media accounts and analyze engagement metrics The Big Picture Goals You'll Drive Goal 1: Integrated Funnel Analytics You'll connect the dots between website analytics and lead data to create a complete picture of our conversion process. This means understanding not just how many visitors we get, but exactly how they behave and where we can improve conversion rates. Goal 2: Predictive Pipeline Management You'll analyze conversion rates from lead → MQL → SQL to build models that tell us: "To hit $XX in revenue, we need XX leads, which means we need to spend $XX on advertising." This will inform our entire 2026 strategy. What Makes You Successful Core Requirements: Obsessive attention to conversion rate optimization and user funnel analysis Expert-level proficiency in Google Analytics, HubSpot, and SEO tools (Semrush) Experience with advanced analytics platforms (Heap, Mixpanel, or similar) Proven track record of improving website conversion rates through data analysis Technical Skills: Proficient in Framer for website management Experience designing and analyzing A/B tests Comfortable with paid advertising platforms (LinkedIn, Google Ads) Strong Excel/Google Sheets skills for data analysis Collaboration Style: You'll work closely with Product Marketing on content strategy and campaign execution Partner with Web Design on website optimization and testing Coordinate with Sales Ops on database management while owning marketing-specific analytics Comfortable being the "numbers person" who translates data into actionable insights Your Impact In this role, you'll be building the analytical foundation that will scale our marketing efforts. You're not just running reports – you're identifying the specific changes that will double our conversion rates and providing the data that drives major business decisions. This is a high-impact role where your insights directly influence company growth and marketing budget allocation. Requirements Ideal Candidate Profile You're someone who gets excited about finding the "why" behind the numbers. You love digging into user behavior data, spotting patterns others miss, and turning insights into measurable improvements. You're comfortable wearing multiple hats as we build our marketing operations infrastructure, but your superpower is making websites convert better through systematic analysis and optimization. This role reports to our Director of Marketing and offers significant growth potential as our marketing program matures. Benefits Benefits At Dispel you’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Competitive salary and performance bonus Stock options grant Comprehensive health, dental, and vision insurance 401(k) with company match Generous paid time off and holidays Flexible work environment with opportunities for remote work Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Beware of Hiring Scams: Dispel will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to people@dispel.com. All of our legitimate openings can be found on the Dispel Career Site at https://apply.workable.com/dispel/